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Digital.Gravity

A World Of Opportunities
For Media Investments

2020

Founded

100+

Employees

4

Media Investments

International Media Investments is a privately owned company in Abu Dhabi with a mission to provide relevant and credible information to the people through TV, Radio, and Print.

Objective

IMI collaborated with us to develop a professional-looking site with some advanced and some basic functionalities for their business. The objective was to build a strong digital presence and grow their audience.

For a company like IMI, having a responsive website was a prerequisite to its digital growth. Through this website, they wanted to share relevant and responsible news content which connects with the people.

User Experience That Boosts Engagement

The Challenge

Due to growing competition there are several similar sites operating in the UAE. IMI wanted to establish a distinguished presence among its competitors so it could make a name for itself and attract profitable partnerships.

Our experts had to create a User Experience that would please the visitors. News websites can be boring to visit if the traditional layout is followed. Plenty of research was required before proceeding ahead due to fierce competition in the news niche.

Our Solution

Our design experts worked on the UX/UI aspect in the first phase and performed several iterations to reach a promising design and User Experience. According to the client's requirements, we created multiple pages with the necessary functionalities.


Further, we created sub-pages for the Media Center page to ensure convenient navigability for the visitors, designed appealing visuals from scratch, and incorporated a gallery section in the site as a separate page.

From Designing UX/UI To Back-End Development,

We Delivered A State-Of-The-Art Website

Core Technologies
CMS
Database
Project
Management
UI/UX
Services
Tests
Deployment

Our web design and development service helped IMI to grow its business globally.