Case Study
EXA
Exa is a Saudi Arabia based company that manufactures top-quality porcelain and ceramic tiles and sells them both locally and internationally. Their tiles are used by residential, commercial and hospitality sectors across the region. The tiles they offer are made with sustainable practices in consideration, making them ideal for modern construction needs.
EXA wanted to drive more traffic to their website to connect with their customers. But their website didn’t rank higher in the search results, leading to a disconnect with new potential customers.
Industry
Wholesale Furniture and Home Furnishings
Technologies
SEO
Launched
2024
Country
UAE
About The Project
Premium Tile Solutions for Modern Spaces
Exa’s tiles combine both durability and aesthetics. Their eco-friendly innovation in porcelain and ceramic tiles further makes them ideal across residential and commercial projects.
Overview
Despite Exa being an innovative company in KSA offering top-quality porcelain and ceramic tiles, their online presence wasn’t up to par. They weren’t ranking for keywords that were being used to search for tiles in the region. At Digital Gravity, after they knocked at our door, we curated SEO strategies that helped them rebuild their online presence. We fixed their online authority and aligned their website with modern search requirements. This helped them achieve better keyword rankings and high-quality organic traffic.
Our Challenges
The Challenge of Improving Online Visibility
Low Rankings for Product Keywords
Key tile and product pages were not visible on competitive search terms.
Weak Content Authority
The website lacked strong expertise signals and supporting industry references.
Unstructured Content
Pages were not clearly organized for users or search engines.
Technical Performance Issues
Site speed, mobile experience, and structured data needed improvement.
Solutions
What We Delivered
The strategy we created for Exa involved strengthening its E-E-A-T signals through content optimization and technical issues fixation through website speed and mobile optimization. We prepared keywords and topic clusters for them and ensured that every page on the website has clear search intent. Technical fixes were applied in the end to improve loading speed and mobile usability. Finally, the performance was tracked through Google Search Console and analytics so that they could achieve better results and sustain them.
Better Keyword Ranking
Higher SERP Position
Better Intent Matching
High-Quality Traffic
Topical Authority
AI-Ready
Results
Increase in Organic Search Visibility
0%
Improvement in Content Authority & Clarity
0%
Growth in Qualified B2B & Contractor Inquiries
0%
Increase in Brand Mentions Across Industry Platforms
0%
What Our Client Say
