Before Digital Gravity, our website felt like an outdated online store. Now it looks like a modern e-commerce website. Customers keep telling us the site feels premium and easy to use, especially on mobile. That matters most to us because most of our orders come from phone shoppers. The team understood what we wanted from day one and didn't overcomplicate things. The process was smooth from start to finish. The store looks better. Shopping is easier. Sales have gone up. I'd recommend them to any brand that wants a website that feels like their brand.
Case Study
AU Naturel
AU Naturel Jewels is a UAE-based jewelry brand that sells natural diamonds and gemstones as engagement rings, tennis bracelets, and custom pendants.
AU Naturel Jewels needed a smoother, more trustworthy website to match its authentic, natural-diamond promise. They came to Digital Gravity to fix this and build a store that actually matched their premium, custom jewelry line.
Industry
Fine Jewelry
Technologies
WordPress, WooCommerce
Launched
2025
Country
UAE
About The Project
A Fine Jewelry Website Revamped For Better Online Selling
AU Naturel Jewels makes natural diamond and gemstone jewelry, shipping across the UAE. The brand also offers virtual design appointments for custom orders. AU Naturel Jewels skips synthetic treatments, using only earth-grown, ethically sourced stones in every piece. We redesigned their online store so their customers could find products faster. Our redesign also cut checkout down to fewer steps.
Our Service for AU Naturel
AU Naturel Jewels' old website loaded slowly and was hard to navigate on a phone. Our team rebuilt the storefront so it would load faster on mobile devices. We also simplified the navigation menu, cutting the number of steps shoppers needed to find a product. Once shoppers could find products faster, we shortened checkout to match, cutting it down to fewer steps. Because the new store matched the quality of AU Naturel's jewelry, more of the store's visitors completed a purchase after the redesign than before it.
Our Challenges
The Old Website’s Problems
Weak Mobile Experience
Most shoppers browsed AU Naturel's old store on their phones, but the store loaded slowly and was hard to navigate on a small screen. That drove many of them away before they bought anything.
Confusing Navigation
Customers had to dig through separate rings, earrings, bracelets, and necklace ranges to find what they wanted. That extra searching made some of them give up and leave without buying.
Store Didn't Match The Brand
AU Naturel Jewels sells premium, natural diamonds, but the old store's design looked plain and generic. Nothing about the storefront reflected the brand's quality.
Low Trust At Checkout
The old checkout process left first-time buyers confused, so many hesitated before completing a purchase.
The Result
What We Delivered
Our team organized the store into clear collections: Engagement, Earrings, Rings, Bracelets, and Necklaces. Shoppers could now find the right product in fewer clicks. Our web development team rebuilt the store on a mobile-first framework. Product pages now load faster and scroll smoothly on a phone screen. We restructured the collections around how shoppers actually search, then redesigned each product card to show price and materials at a glance. That shorter path cut the number of shoppers who dropped off before paying.
Mobile-First Design
Simplified Product Navigation
Trust-Focused Checkout
Brand-Matched Visual Identity
Optimized Site Speed
Fast loading Span
Results
Page Speed Improvement
0%
Mobile Responsiveness
0%
Checkout Conversion Rate
0%
Cart Abandonment Reduction
0%
What Our Client Say
