Digital Gravity understood that our work reaches far beyond a single festival each year. They gave every award, residency and publication its own place to be found, in both of our languages. The site finally feels as layered as the Foundation itself.
Case Study
ADMAF
Abu Dhabi Music & Arts Foundation has run cultural and educational programmes across the UAE since 1996. The foundation funds artists through awards, residencies, and grants. It also produces the Abu Dhabi Festival every year. That much activity used to spread across scattered pages on their old website. Today, they have a website that lists every event of the year on a single, up-to-date calendar.
Abu Dhabi Music & Arts Foundation asked Digital Gravity to design a website that carries three decades of cultural work into one digital home. Visitors now move between festivals, awards, residencies and publications from a single place, without losing the depth the Foundation's history and mission actually deserve.
Industry
Entertainment
Technologies
Web Design & Development
Launched
1996
Country
UAE
About the Client
3 Decades of Entertainment Under One Platform
ADMAF runs awards, residencies, festivals and grants across the UAE, and its old website kept each programme walled off in its own corner. Their goal was to bring three decades of cultural work onto one website so that both award listings and festival updates can carry equal weight.
Our Services for ADMAF
Digital Gravity restructured the site around how visitors search for opportunities, whether that means an award deadline, a residency application, or a downloadable yearbook. Every section sits inside one consistent framework, so an artist checking a submission date and a donor reviewing an annual report find what they came for, in English or Arabic.
Our Challenges
The Challenge Was to Organize Three Decades into One Website
Fragmented Programme Structure
Digital Gravity found that awards, residencies, festivals and publications had grown into separate silos on the old site. Visitors browsing one programme had no easy path into another.
Bilingual Content Parity
ADMAF needed every award listing, deadline and yearbook to read identically well in English and Arabic, with neither language treated as an afterthought.
Time-Sensitive Deadlines
Digital Gravity had to keep award and residency deadlines accurate throughout the year, without demanding constant manual rebuilding of the site.
The Result
What We Delivered
Our WordPress website organized ADMAF's awards, residencies, activities and publications into one searchable structure. Each award and residency now carries its own deadline, eligibility details and application link, pulled from a shared content system so updates apply instantly across the site. The activities feed lets visitors filter by category, from concerts to cultural diplomacy, while the publications library gives donors and press instant access to every yearbook ever published. Fast page loads and a fully responsive layout keep the browsing experience consistent across desktop, tablet and phone screens alike.
Bilingual Site
Award Listings
Deadline Tracking
Activity Filters
Publication Library
Responsive Layout
Results
Increase in Award Applications
0%
Faster Page Load Time
0%
Growth in Publication Downloads
0%
Increase in Bilingual Traffic Share
0%
What Our Client Say
