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Case Study

Baraya

Baraya is a Saudi Arabian healthcare brand that runs inpatient and outpatient facilities. It provides rehabilitation and home healthcare services.

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Baraya
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Baraya needed a website that could handle patient inquiries without slowing down. They approached Digital Gravity to build a website that loaded fast and made booking easy.
Industry

Healthcare

Technologies

UI/UX Design, Web Development

Launched

2023

Country

Saudi Arabia

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About the Client

A Growing Healthcare Network Needing A Website

Baraya provides long-term care and rehabilitation services to patients across Saudi Arabia. Their network has grown to over 600 inpatient beds across its hospitals and clinics. They also offer outpatient therapy and home healthcare support. Our development team at Digital Gravity built their website from scratch, giving Baraya a platform that could handle patient inquiries and search traffic load of new hospital launches.

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Our Service for Baraya

They needed a website that could handle new facility launches, service updates, and daily inquiries without breaking down. Our team designed the site and built service pages that stayed fast even during high-traffic news periods. We also built a contact flow that could process a surge of patient inquiries at once. The result was a website that handled Baraya's busiest launch days and turned more first-time visitors into patient inquiries.

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Our Challenges

The Challenge of Building A Big Healthcare Network Website

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No Existing Online Presence

Baraya had no website and no existing site structure. Digital Gravity had to build the entire website from zero.

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Handling Traffic Spikes

That sudden spike in traffic and inquiries can slow a website down, and a slow website loses visitors before they finish an inquiry. Baraya's site needed to keep loading fast no matter how much traffic load it got.

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Organizing A Growing Network

Baraya's network includes inpatient hospitals, outpatient clinics, and home healthcare services. Without clear categories, visitors had to scroll through all three service types to find the one they needed.

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Building Patient Confidence Early

Baraya is a newer brand, so first-time visitors had no history with Baraya to judge it by. For healthcare visitors, clinical credibility decides whether they stay on a site or leave. Baraya's site needed to show that credibility through details and visible care standards.

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The Result

What We Delivered

We designed a homepage that led with hospital news and updates, because healthcare visitors decide quickly based on what they see first. Our development team built the website from scratch on a mobile-first theme, so pages kept loading fast even when launch traffic spiked. We designed service cards with clear icons so visitors could see program details without clicking in. We added clear location tags to every hospital and clinic. We organized services like Inpatient Care and Outpatient Care so visitors could browse by need. Our team also added WhatsApp support so visitors could reach a real person quickly.

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Built From Scratch

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Foolproof Security

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Seamless Navigation

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Organized Care Collections

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Faster Contact Flow

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Fast loading Span

Results

Page Speed During Launch Traffic

0%

Mobile Responsiveness

0%

Inquiry Completion Rate

0%

Form Abandonment Reduction

0%
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What Our Client Say

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Digital Gravity built us a site that looks like a real healthcare brand. What I liked most is how well it handles our launch days. The site doesn't lag or crash, and patient inquiries keep coming in smoothly even then. Their team understood what Baraya stood for and built a site that reflected it. I'm genuinely happy with how the site turned out.
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