Healthcare
UI/UX Design, Web Development
2023
Saudi Arabia
A Growing Healthcare Network Needing A Website
Baraya provides long-term care and rehabilitation services to patients across Saudi Arabia. Their network has grown to over 600 inpatient beds across its hospitals and clinics. They also offer outpatient therapy and home healthcare support. Our development team at Digital Gravity built their website from scratch, giving Baraya a platform that could handle patient inquiries and search traffic load of new hospital launches.
Our Service for Baraya
They needed a website that could handle new facility launches, service updates, and daily inquiries without breaking down. Our team designed the site and built service pages that stayed fast even during high-traffic news periods. We also built a contact flow that could process a surge of patient inquiries at once. The result was a website that handled Baraya's busiest launch days and turned more first-time visitors into patient inquiries.
The Challenge of Building A Big Healthcare Network Website
No Existing Online Presence
Baraya had no website and no existing site structure. Digital Gravity had to build the entire website from zero.
Handling Traffic Spikes
That sudden spike in traffic and inquiries can slow a website down, and a slow website loses visitors before they finish an inquiry. Baraya's site needed to keep loading fast no matter how much traffic load it got.
Organizing A Growing Network
Baraya's network includes inpatient hospitals, outpatient clinics, and home healthcare services. Without clear categories, visitors had to scroll through all three service types to find the one they needed.
Building Patient Confidence Early
Baraya is a newer brand, so first-time visitors had no history with Baraya to judge it by. For healthcare visitors, clinical credibility decides whether they stay on a site or leave. Baraya's site needed to show that credibility through details and visible care standards.
What We Delivered
We designed a homepage that led with hospital news and updates, because healthcare visitors decide quickly based on what they see first. Our development team built the website from scratch on a mobile-first theme, so pages kept loading fast even when launch traffic spiked. We designed service cards with clear icons so visitors could see program details without clicking in. We added clear location tags to every hospital and clinic. We organized services like Inpatient Care and Outpatient Care so visitors could browse by need. Our team also added WhatsApp support so visitors could reach a real person quickly.
Built From Scratch
Foolproof Security
Seamless Navigation
Organized Care Collections
Faster Contact Flow
Fast loading Span
Page Speed During Launch Traffic
Mobile Responsiveness
Inquiry Completion Rate
Form Abandonment Reduction
What Our Client Say