The new platform changed how our tourists book with us. Visitors now see live timings for every route before they leave their hotel, and our call center gets fewer questions about schedules. Digital Gravity understood exactly what a tourism operator needs.
Case Study
City Sightseeing
City Sightseeing runs Sharjah's official hop-on hop-off bus network. It links Al Majaz Waterfront, Al Qasba, Heart of Sharjah, and the city aquarium under one continuous route. Shurooq launched this service 10 years ago in the UAE to help visitors easily reach major landmarks on a single ticket, without booking separate taxis between every single stop.
They asked us to transform their website that looked like a printed brochure into a website where users can check a live schedule or lock in a seat before arriving. Digital Gravity helped them close that gap.
Industry
Travel and Tours
Technologies
Web Development, UI/UX Design
Launched
2012
Country
UAE
About the Client
City Sightseeing Puts Every Sharjah Stop on One Live Map
City Sightseeing splits its Sharjah service across a Leisure route, a Cultural route, and an Al Qasba boat ride, but their old site listed every stop as static text with no way to check timing. Their goal was to let a tourist see the next departure and confirm a seat before they leave their hotels.
Our Services for City Sightseeing
Digital Gravity built a new booking and route-planning experience for City Sightseeing Sharjah, the emirate's official hop-on hop-off bus operator. The old site listed routes as static text, so visitors had no way to check timings or buy tickets without calling the office. Our team rebuilt the platform around live route maps, stop-by-stop schedules, and instant checkout. Tourists can now compare the Leisure and Cultural routes, pick a stop, and confirm a booking before they step off their hotel bed.
Our Challenges
The Challenge Was to Turn Scattered City Stops into One Trip
Real-Time Schedule Accuracy
Sharjah traffic shifts by the hour, so a printed timetable could not tell a tourist when the next bus would reach their stop.
One Checkout for Two Routes
The Leisure route, the Cultural route, and the Al Qasba boat ride all had separate booking steps, which confused first-time visitors booking from their phones.
A Tourist Base That Speaks Many Languages
Guests arrive from dozens of countries, so the booking flow had to work in several languages without slowing down the checkout on a small screen.
The Result
What We Delivered
Digital Gravity rebuilt the City Sightseeing platform around a live map showing every bus and boat stop moving through Sharjah. A visitor picks a route on that map and sees the next departure listed next to the route. Paying for the ticket happens in that same checkout, so nobody switches counters for the boat and the bus. The interface switches between English and Arabic without reloading the page, so a family booking from a hotel lobby sees the same layout a resident would. The confirmed ticket lands on the phone as a scannable code.
Live Map
Instant Booking
Multilingual Interface
Mobile Tickets
Unified Checkout
Fast Loading
Results
Online Ticket Bookings
0%
Faster Average Checkout Time
0%
Mobile Bookings Share
0%
Bounce Rate
0%
What Our Client Say
