Elevating E-commerce Through Mobile Apps

Why is it important to have a mobile application for your business?

In today’s modern world, technology and advancement play a prominent role in our lives. From kids to teenagers, adults have access to smartphones that revolutionized the way they communicate and perform their jobs. Nowadays, If you want to reach a wider audience or convert your business into a well-known brand it is important to have a high-end and tech-savvy mobile application.

Mobile applications have a huge impact on our daily lives. People love and prefer the comfort and convenience that apps provide. The following are the benefits of  having a mobile app for your business:

• Customer Loyalty
• Brand Recognition
• Improves customer experience
• Access to detailed analytics
• Increase in Retention rates
• Increase in Sales
• Reduction in Cart Abandonment
• Increase in Customer Satisfaction

Statistics of the Global E-Commerce Market 

In 2023, global mobile e-commerce market sales reached a staggering $2.2 trillion and are projected to escalate further by 16% in the upcoming year. In terms of overall e-commerce retail activity, approximately 60% is attributed to mobile transactions.

The expansive scale of worldwide e-commerce sales hit an estimable sum of $6.3 trillion last year; however, it has been anticipated that these figures will continue to mount, reaching up towards the vicinity of nearly $8 trillion by the closeout period for fiscal year (FY) ’27. Considering this upward trend destined within industry statistics, enterprises have shifted toward adapting digital resources such as apps and online platforms like websites. Furthermore, it can be presumed that business prosperity moving ahead lies closely tied to successful implementation-related aspects in the matter of applications & other virtual assets.

Source: Statista, PriceMole and oberlo

How to elevate the e-commerce experience through a mobile app?

Nowadays people are quite particular about apps and their features. 

Several technical features need to be present in a mobile application to elevate the buying experience for a modern consumer. Customers love an easy-to-access, minimalistic app with a product-focused design that they can easily steer through, the features that elevate a mobile app are:

• A user-friendly clear and minimalistic design

The app should have a minimalist and simple design that is easy to navigate and use. 

• Easy and quick registration and login feature

The longest and most time-consuming process in an e-commerce app is the registration and login feature. Make the steps of the registration process fast-paced and convenient, you can also add a social media account integration which most people prefer.

• High and optimized loading speed 

It is quite frustrating and unseemly to keep waiting for a page to load. Reduce the waiting time by making the apps lighter and more effective and also add an artistic gamified wait time indicator so that the users don’t get bored, providing offline accessibility for the main features also enhances the user experience.

• Data security 

Data Security is highly essential for eCommerce apps because your app needs a safe authorization process to complete a purchase. Users add personal data and bank information for purchasing products, so you need to ensure that the app of your company has an encrypted and safe payment system.

• High-quality content 

Adding high-resolution pictures taken from different angles gives the app and your brand a good image, also adding a feature by which the customers can mark products as favorites is a great addition to your app.

• Maximum Payment gateways

A good app needs various options of payment systems, ensure that you have a variety of payment gateways like electronic wallets, debit and credit cards, international bank transfers, etc.

• Immersive shopping experience

Integrate AR (Augmented Reality) and VR (Virtual Reality) to provide an interactive shopping experience. Where people can try products virtually and can decide to buy what they want.

• Constantly Update your e-commerce app 

Optimize and update your app according to the new market trends, keep an eye on your competitors, and discover ways to make your app better. 

In this era of development, apps are the key to success as they increase the productivity, profitability, and scalability of the business. Mobile apps are transformative tools that give users a more personalized experience that increases their interest in the brand. So, if you are looking for a digital agency to build your mobile app, you don’t need to look further, you can hire the best mobile app developers from Digital Gravity.

Digital Gravity is a emerging tech firm in Dubai that provides enhanced digital transformation solutions and mobile app development services to brands and businesses building their digital image in the industry so they can have a competitive edge. It is not a choice but a necessity to have a digital platform for your business nowadays. Thus, Digital Gravity helps you stay in touch with the market trends to keep your brand relevant. The agency also helps you build a modern outlook in the competitive market.