Responsive sites are intelligently designed to be adapted to any kind of resolution without distortion. A responsive design identifies the width of each device and thus determines how much space is available and how the page will be displayed so that these spaces are fully utilized. It also adjusts the dimensions of images, fonts, and other elements of a page so they do not become disproportionate.
In practical terms, it is that site that, with the same layout, fits perfectly to any resolution in a harmonic way, passing the same reading experience to the user, regardless of the device by which it is being accessed.
Improve user experience
User experience is everything. And it brings concrete results. According to Google Think Insights, if a visitor gets satisfied with the mobile version of your site with a positive experience, the chances of him/her converting on your product or service are 67%. Take yourself as an example. Whenever you open a website on your mobile phone and realize that it is misaligned, are you satisfied?
Favour from Google
Google favours responsive websites and, especially when the search is done via mobile device. Google gives preference to these sites, naturally increasing organic traffic. Therefore, having a responsive site helps your site appear in search results, regardless of which device the user is using to perform the search.
Increased page speed
In most cases, it becomes unfeasible to fulfil Google’s page Speed Developer recommendation when a desktop version of the site is loaded on a mobile device. The speed of loading, besides being a ranking factor for Google, also harms the user. A responsive site is already lighter and optimized for mobile devices, so it loads faster than a desktop version.
Decrease the bounce rate
Having a responsive site reduces the number of users who enter your site and leave without any interaction, increasing the sales eventually.
This item is tied to the user experience, since if it is not well received upon entering the page, the chances of it closing and giving up, or going to another search are more.
Increase the conversion rate of leads
Just as there is increased sales, there is also the possibility of increasing conversion and generating leads through mobile devices.
If you use social networks to promote your materials, it is very necessary that the pages be responsive. The user may be browsing the networks on the smartphone when viewing your link in the news feed. Hence, responsive websites and pages help to retain the user/visitor on the page.
More shares in social media
As access to social networks via mobile phones and tablets is becoming more frequent, there is nothing smarter than your site being responsive. The chances of your pages being shared on social networks by these users are much higher if they have an enjoyable browsing experience.
Preparing for future devices
One of the biggest advantages of responsive design is that it is made for different resolutions and not for different devices. That is, no matter what screen resolution of the device your visitor is using, the layout will adapt. This opens a rift for future devices, which can be released at different resolutions. A responsive layout leaves your site ready for any device, even those that do not yet exist.
Mobile devices are already there to stay. It is not the future anymore, it is the present. After all, it is not at all absurd that some people no longer use the internet via computers. And some people do not even have computers at home.