2.77 Billion Buyers on Social Media—Now’s Your Chance to Sell
We have gathered for you the latest 2025 insights on the rise of social commerce. Based on research articles, online communities, threads, and forums, we will tell you how brand owners, marketers, and influencers are doing direct selling through TikTok, Instagram, Facebook, and Pinterest. If this excites you, keep on reading as we’ll highlight the most recent social commerce statistics and successful examples on how people have used social media for direct selling. You will also learn how to apply these strategies to your own brand or campaign.
At Digital Gravity, we help brands make the most of this opportunity with our social commerce solutions. Visit our social media management page or reach out to us to grow your business through social commerce.
Why is Social Media Commerce Good For Direct Selling?
- Social commerce offers businesses tools to reach specific target audiences.
- It streamlines shopping experiences through integrated features.
- Social media fosters brand loyalty because people see brands daily on social media.
If you’re not leveraging social commerce and just using it for entertainment, you’re missing out on a massive opportunity. One of the most significant shifts we’re witnessing is the rise of social commerce. From Instagram Shopping to Facebook Marketplace, social commerce platforms are becoming virtual storefronts. They’re integrating shopping features, making it easier for users to find and buy stuff without leaving the app.
How Social Media Helps With Direct Selling?
Imagine you’re scrolling through Instagram reels, watching videos, and you come across a nicely presented product reel with a Shop Now button. You click on it, and now you see either of the two results: i) you’re redirected to the product website, and ii) you’re in the DM of the product page. The end result of both options will be you adding the product or service to the cart and pressing check out.
We only talked about the Instagram example, but that’s pretty it. The rest of the social commerce platforms also work almost in the same way. The key is to produce content and make it appear before the individuals, and they’ll buy it. It also shows that social commerce has huge potential for brands and businesses.
➔ TikTok
Brands can create a Shop tab on their profile to tag products in their posts or live videos. TikTok has grown rapidly. TikTok reports that 70% of its users find new products on the app, and 75% are likely to make a purchase while using it. In the UK, TikTok Shop users increased by 131% year-over-year, with revenue rising by 180%. This shows the importance of TikTok when it comes to selling online on social media.
Successful Examples
- Kylie Cosmetics prominently features products on its TikTok profile and in videos, letting users tap View products without leaving the app.
- Nike’s TikTok Magic Boots campaign that used the hashtag #MagicBoots gained 215k new followers. It happened in only six days and they got over 317 million views.
- Cosmetics brand E.l.f. launched a TikTok Super Brand Day, debuting a new product with a song and free gifts, driving huge buzz.
- Stormi Steele earned $1 million in sales in a 6-hour TikTok Live June 2024 and then another $1 million in just 3 hours in Sept 2024.
How to Leverage TikTok For Social Commerce
Use frequent lives with flash sales, product demos, giveaways and community Q&A to enable viral selling. You can attract your audience through Live Shopping events with shoppable gifts and flash deals.
➔ Instagram & Facebook
Meta’s platforms continue to build shopping into the feed and stories. In early 2025 Instagram rolled out a creator affiliate program that allows influencers to make shops of their favorite products and tag them in Reels, Stories or Live. They earn commission while they help brands sell more. Brands can run shoppable ads within the Shop tab or in-feed, and even sell via Instagram Direct Messenger chats.
Successful Examples
- A women’s apparel retailer launched an Instagram Shop in mid-2020 and sold its products through posts and Stories. It generated over $200k in only seven months, from both FB and Instagram.
- A Korean hair-care brand GrowUS ran a short Instagram video campaign that generated 1.7× more content views and 3× more sales than they were making before they started selling on Insta.
How to Leverage Insta & FB
Turn viral Reels into direct storefronts. Create amazing content that makes people stop and click Shop now. Tag products in posts, Stories, Reels and even live videos. Make sure that your Insta and FB shops are well-stocked and use product tags in posts and in ads.
As of now, over 553 million people use Pinterest each month. It gives brands a huge opportunity to reach new customers. Gen Z users mostly use Pinterest to discover products matching their style while shopping. Although Pinterest is less impulsive than TikTok, it is popular for shopping, and people highly use Pinterest to research purchases. Many of these users also have higher incomes, which is an interesting stat for brands to note and capitalize on.
Successful Examples
- Two brands, Lancôme and NYX in 2022 used Pinterest’s then newly launched AR eyeshadow try-ons.
- Another two brands, American Eagle and Ann Taylor use Pinterest to highlight aspirational lifestyle content that helps them with their sales.
How to Leverage Pinterest
Use Shoppable Pins like product catalog images in-feed to attract potential buyers. Try Pinterest Lens that lets users use visual search to find products they’re looking for. At Digital Gravity, we can also help you use Pinterest’s AR Try-Ons that have a huge potential for makeup and home decor kinds of brands.
Digital Gravity’s Strategic Approach to Help Businesses Via Social Commerce
Our social commerce strategy combines social media and e-commerce to sell products directly through content. Influencer marketing, user-generated content, and social selling are all part of this system.
➔ For Brand Owners
We help brand owners set up official shops on TikTok, Instagram, Facebook and create Pinterest catalogs and YouTube channels. Our vetted marketing team knows how to create product catalogs with high-quality images and details. For your social media, we help you craft compelling videos, tutorials, and AR experiences. By integrating live selling events and limited-time offers in your social media content, we create perfect urgency that helps your brands.
➔ For Marketers
Our social commerce marketing team uses platform analytics and A/B test creative formats like producing both short-form Reels and longer YouTube videos to see which one works for your brand. Finding the perfect remedy without this sort of testing is not possible in today’s marketing dynamics. We also help you partner with influencers early since they can help your business drive insane sales. Our team understands how to create content for each platform by ensuring ad policies, checkout requirements are met, avoiding shutdowns and penalties.
Final Words
Now you know what is social commerce and how to use it to your advantage. The bottom-line is that businesses must now adopt social commerce to stay relevant. 42% of Gen Z and also Millennials are driving this growth. Since 74% of shoppers say social media impacts their buying decisions, you should build trust and interaction by sharing user-generated content Work with relevant influencers, use shoppable posts and stories to make buying easier.
Digital Gravity, an award-winning social media marketing agency in Dubai, helps amazing brands like yours to unlock their full potential via social commerce. Our social media growth strategies are personalized for 2025. It means that we keep in mind the recent social commerce trends so that you don’t have to fear being lost in the online ocean. So, why miss out on your chance to sell like crazy via social media? It’s your time to take action now by reaching out to us.
