Case Study
Novaheim
Novaheim Real Estate is an innovative real estate firm dedicated to making the buying, selling, and leasing of property a seamless experience. With a focus on customer satisfaction and a deep understanding of the market, we empower our clients to achieve their real estate dreams.
At Digital Gravity, we helped Novahiem Real Estate build a strong social media presence that increased brand visibility, attracted qualified leads, and set them apart in the competitive real estate market.
- Industry Real Estate
- Technologies SMM
- Launched 2024
- Country UAE
About the Client
Premium Real Estate, Crafted for Modern Living
Novahiem Real Estate is trusted by a growing community of homeowners and investors for delivering exceptionally designed living spaces tailored to today’s lifestyle. Their properties are modern, practical, and thoughtfully planned with wellness, convenience, and long-term value in mind. With numerous completed and ongoing projects, Novahiem offers a variety of homes that suit different preferences and budgets.
Overview
While partnering with Novahiem Real Estate, Digital Gravity focused on strengthening their digital visibility and brand credibility. Our social media marketing team began by conducting an in-depth audit of their platforms to identify content gaps, audience behavior, and engagement trends.
We crafted a tailored strategy featuring consistent visual branding, engaging content themes, and performance-driven ad campaigns. From showcasing their latest developments through high-quality reels and carousels to spotlighting community features and client testimonials, each piece of content was designed to inspire trust and drive interest.
Our Challenges
Challenges We Faced with Novahiem Real Estate’s Social Media
Low Engagement on Targeted Content
Dubai real estate is such a competitive market with giant brands. Our team made DLC stand out with many players targeting similar audiences, but cutting through the noise is challenging.
Inconsistent Branding Across Platforms
Novahiem’s visual identity and messaging varied across platforms, weakening brand recognition. We implemented cohesive branding guidelines and a consistent content calendar to unify their online presence.
Lack of a Result-Driven Strategy
Without a clear roadmap, their social content lacked direction. We developed a focused SMM strategy that aligned with business goals — from growing brand awareness to generating real estate leads.
Unoptimized Content and Posting Patterns
Existing posts weren’t tailored for platform algorithms or user behavior. We optimized content types, posting times, and caption structures to boost reach, engagement, and conversions.
The Result
What We Delivered
We created engaging and visually appealing content for Novahiem Real Estate’s social media platforms to drive audience interaction and build trust. Our strategy included consistent posting schedules, relevant hashtags, and platform-specific content to improve reach and engagement. We also guided their team on optimizing profile bios, visuals, and CTAs for better conversions. Additionally, we leveraged paid ad campaigns and community engagement techniques to boost visibility, attract leads, and strengthen their online presence.
Results
Digital Gravity did an outstanding job managing our social media. They put in a lot of effort and delivered excellent results. For example, our engagement rate increased by 87%, and we saw a 65% growth in followers across platforms, while maintaining a strong brand voice. The team is truly exceptional and played a key role in helping us reach our marketing goals.