Case Study
Sdeira Group
Sdeira Group began as KEZAD Communities a part of AD Ports Group’s Economic Cities & Free Zones, a vision grounded in the UAE’s history and spirit of unity.
Digital Gravity helped Sdeira Group strengthen its social media presence by creating consistent, impactful content that highlighted its industry leadership and built trust with a wider professional audience.
- Industry Business and Finance
- Technologies SMM
- Launched 2024
- Country UAE
About The Project
Empowering Progress Through Strategic Development
Sdeira Group is a trusted name in delivering high-impact projects that drive growth and enrich communities. With a diverse team of professionals across real estate, infrastructure, and investment, Sdeira blends technical expertise with deep regional insight to bring ambitious visions to life. Their collaborative culture supports smarter decisions and ensures consistent quality across every initiative.
Overview
To support Sdeira Group’s rebrand, Digital Gravity developed and executed a full-scale social media launch campaign. We began with a teaser phase to build curiosity, followed by targeted content that highlighted the group’s renewed identity, sustainability-driven services, and subsidiary offerings. Every post was designed to reflect Sdeira’s new look and voice, helping position them as a forward-thinking government-owned entity. The campaign successfully increased brand awareness and engagement across all major platforms.
Our Challenges
Challenges We Faced with Sdeira Group’s Social Media
Low Visibility for a Newly Rebranded Entity
At the start, Sdeira’s social media presence didn’t reflect the strength of its rebranded identity. With limited content and engagement, there was little awareness around the group and its subsidiaries.
Undefined Content Direction
There was no clear messaging strategy in place. Without alignment to the brand’s new positioning, the content lacked focus, resulting in low reach and minimal audience interaction.
Inconsistent Visual Identity
Despite a refreshed brand look, the visuals across social platforms lacked cohesion. This inconsistency made it difficult to communicate professionalism or build strong brand recall online.
Reaching a Diverse Stakeholder Base
As a government-owned group with multiple subsidiaries, it was important to engage both corporate partners and the general public. A tailored targeting approach was needed to reach and resonate with the right audience segments.
Solutions
What We Delivered!
We created social media content that matched Sdeira Group’s new brand and business goals. The posts focused on their values, sustainable services, and key subsidiaries. We made sure the visuals looked professional and followed a consistent style. By planning posts carefully and using targeted messages, we helped more people learn about the brand and interact with it online.
Results
Working with Digital Gravity made our rebranding launch a real success. Their team understood what we needed and helped us connect with the right audience. We saw a big jump in engagement, impressions, and overall visibility. Their content and strategy brought our new identity to life online.