Case Study
F&M Group
F&M’s main asset is its team and its intellect. Our strong team of designers come from different countries and has a wide range of academic backgrounds, which generates a stimulating and diverse office culture.
Digital Gravity helped F&M to power up its social media presence, creating consistent, engaging content that set it apart from competitors and strengthened its reputation among recruitment professionals.
- Industry Business and Finance
- Technologies SMM
- Launched 2014
- Country UAE
About The Project
Engineering for Architecture, Infrastructure, and Sustainability
F&M is a multidisciplinary design firm known for its diverse team and collective expertise. The company’s greatest asset is its people—designers from various countries and academic backgrounds who contribute to a dynamic, collaborative studio culture. This diversity fuels innovation and enriches every project with a blend of perspectives, experience, and creative energy.
Overview
Our open-plan office reflects our integrated approach to design. At F&M, collaboration is at the core of every commission. Partners remain hands-on throughout all phases of a project, ensuring that each solution benefits from strategic oversight and team-wide input. This culture of openness and shared intellect continues to define F&M’s holistic design process and commitment to excellence.
Our Challenges
Challenges We Faced with F&M’s Social Media
Low Engagement and Limited Reach
When Digital Gravity began working with F&M, their social media platforms lacked consistency and visibility. While their design expertise was well-established, their digital presence did not reflect the firm’s creative depth or brand voice.
Underperforming Content Strategy
The content being shared wasn’t optimized for platform algorithms, resulting in low impressions and minimal audience interaction. This hindered F&M’s ability to communicate its unique value to a wider audience.
Inconsistent Visual Identity
Despite being a design-driven firm, F&M’s social content lacked cohesive branding and design consistency. This created a disconnect between their offline excellence and online representation.
Reaching the Right Audience
F&M operates in a competitive and highly visual industry. Standing out among top-tier design firms required a more strategic approach to content, targeting, and positioning to reach architects, developers, and design-savvy followers effectively.
Solutions
The Results
We created visually compelling and thoughtfully curated social media content for F&M to better reflect their design expertise and expand their reach. Our messaging highlighted their multidisciplinary strengths and collaborative culture. To enhance audience engagement, we improved post consistency, elevated visual standards, and refined response strategies. We also implemented targeted campaigns and platform-specific tactics to grow their professional following and reinforce brand credibility.
Results
Digital Gravity brought our design story to life online. With a 92% increase in impressions, 40% boost in CTR, and over 100% growth in traffic, their social media strategy delivered exactly what we needed. Their creative approach and understanding of our brand truly elevated our digital presence.
- Ali Affan
- Senior Project Manager | F&M Architects