Case Study
Career Pro
Career Pro is a top recruitment agency in Dubai, helping companies in the UAE and Dubai find the right people for their jobs. They also offer services as advices on human resources and take care of the whole hiring process to make it easy for businesses.
Digital Gravity assisted Career Pro with optimizing their website for SEO, which helped it stand out from its competitors and gain a better reputation with recruitment agencies.
- Industry Business and Finance
- Technologies SEO
- Launched 2014
- Country UAE
About the Client
Recruitment Agency Helped over 10,000+ people find a Job
Career Pro is one of the top options for businesses seeking staffing solutions and professionals seeking their dream job in the UAE. Since their founding, they have helped build a trusted reputation for providing dependable hiring solutions.
Overview
Our team of SEO experts launched the SEO campaign with a comprehensive technical audit, which revealed site speed issues, an unstructured URL structure, and a suboptimal mobile experience and navigation. We optimized their services page to provide an excellent user experience (UX) and boost conversions. Our web development team collaborated with SEO professionals to resolve technical website issues. Our client also sought support from our content marketing department to produce compelling guest posts that would help build high-quality backlinks.
Our Challenges
Challenges We Faced with Career Pros SEO
Low Web Traffic
When Digital Gravity worked on the Career Pro project, we had a clear plan and specific goals. By cooperating, both Digital Gravity and the Career Pro reached many of their goals and made improvements.
Google's Page Speed Guidelines
Google tends to prioritize websites that adhere to its guidelines. The website did not comply with Google’s speed guidelines, which resulted in issues. This issue needed to be resolved quickly because it was negatively impacting the website’s performance.
Optimizing Metadata
Good metadata is very important for getting a good ranking in search results. It helps both search engines and people understand your website better. However, we noticed that there was missing or poorly set up metadata all over the website.
Ranking for High-Volume Keywords
Our client wanted their website to show up at the top of Google searches for more than 20 popular keywords related to their services. This was not easy, as they were competing against other well-established businesses in the crowded healthcare market, both globally and in the UAE.
SEO Strategy
We Delivered
We created engaging content for the Career pro website to attract more visitors. We also used important search terms in the website and its meta descriptions. To reduce bounce rates and improve user experience, we informed the client’s developers about issues with loading speed and responsiveness. Our SEO team used internal and outbound links, schema markup, and other techniques to boost the site’s visibility in search engines. Additionally, we optimized the client’s Google My Business listing to improve local search rankings.
Results
Digital Gravity really worked like a magician for SEO. They worked really hard and provided us with some unbelievable results. Like: 92% boost in Impressions, maintaining a better CTR, with 104% increase in traffic. These guys are literally gems and helped us a lot to excel in our vision.
- Nawwar Jana Shamon
- Managing Director | Career Pro