Craving for a fresh and appealing look for their ecommerce-plus-event website, Dubai World Trade Centre approached Digital Gravity for a complete revamp of their site.
Middle East’s renowned trade center wanted to boost its branding with a state-of-the-art website design. Also, stakeholders wanted to incorporate advanced functionalities because the old site was quite simple & basic.
The task required out-of-the-box thinking and an avant-garde approach. Our client expected us to merge a high-end new look with a meritorious User Interface and User Experience to craft a far-reaching end product.
Creating multiple pages, each with a similar design but different sections, and then further creating sub-pages of the main ones, required extended planning before implementing the design and interface.
Our team Conducted a detailed audit of the site with front-end and back-end experts to determine the bugs and flaws at both ends. After the audit, our design team created a responsive design using cutting-edge technologies.
To enhance branding, our creative experts designed colorful visuals including videos. Back-end was poorly optimized in terms of SEO, we redeveloped the back-end from scratch with best SEO practices in mind. In the end, we optimized the site for speed.