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Digital.Gravity

Dedicated
Health Screening
Provider In Abu Dhabi

4+

Branches

500+

Employees

200+

Daily Screenings

Capital Health Screening Center is the go-to place for individuals and companies in Abu Dhabi for fast and cost-effective medical screening. The center offers various facilities including mobile testing, screening & urgent results.

Objective

With their services and clientele growing in parallel, they found their old website less appealing.The CHSC approached Digital Gravity to revamp their site and make it distinctive with a futuristic design.

The existing website was not attracting new visitors. They wanted our team to implement trendy design ideas and follow best SEO practices to increase user engagement and boost visibility.

Delivering Scalable & Secure Web Applications

The Challenge

Besides putting all the core services at front, the stakeholders wanted to introduce new facilities like online appointment, result tracking, certificate status, customer reviews, etc.

And above all, they wanted to create a User Experience that would ensure easy navigability for the users. Extended research and constant iterations were required to craft such a design and experience.

Our Solution

After extensive planning, our team devised a modern and friendly User Experience that anyone could navigate easily. To complement the design, our team designed aesthetic visuals from scratch to incorporate in the pages where appropriate.

We integrated a feedback system so users could share their feedback directly with the center. Also, some other functionalities were introduced including online test results, appointment booking and reminders, etc.

Our Experts Used Their Decades Of Experience

To Create A Custom Web Solution For Capital Health

Core Technologies
CMS
Database
Project
Management
UI/UX
Services
Tests
Deployment

Result-Driven SEO Strategy

Based On White-Hat Techniques

55%

Increase in Organic Visitors

Consistently worked on high search volume keywords to increase organic traffic.

93%

Increase in Organic Conversions

With excellent copywriting on the website, we almost doubled the conversions

90%

Keywords are Ranking

All the desired keywords are ranking in the top 5 results on Google.

Paid MEDIA

Used Paid Media to enhance brand awareness.

We believe building a brand requires regular user engagement on social media. At the time we started working on CHSC’s social media, there was no real engagement. We created a result-driven strategy that yielded great results. SEM campaigns generated a staggering reach of 60,244 and the CTR was 21.73. While the video Campaigns further boosted the visibility with 15,124 ad interactions.

Today, Capital Health Screening Center is able to cater to 200+ people on a daily basis with lots of online facilities.