Case Study
Royal Contract Investments
RC Investments is one of the top-tier options to get the most profitable ground position in Dubai UAE. RC Investments come into the market to play with 20 years of expertise and experience in stock and ground positioning.
Design Brief
Offering Profitable Piece of Dubai
RC investments ask our team of logo designer to design a logo that reflects their expertise in ground positioning and investments. To come up with this, our team created a logo with their brand initials and map in it, ensuring it relates to property investors.
Concept Development
Symbolism and Concept Ideation
At Digital Gravity, we designed the Logo of RC investment to provide strength, and financial growth. With the bold representation of RC typography, we tried to show a strong identity, symbolizing financial progress and successful investment.
Our team utilized multiple colors in bars, aiming to showcase the company's diversity, inclusivity, and global reach. With this blend of elements, we ensured that their logo didn’t lose its essence and remained impactful, professional, and highly recognizable in the real estate sector.
Typography and Colors
Establishing a Consistent Brand Identity
To create a standing brand identity, our team of logo designers utilized a different strategy to meet the aesthetics and boost the credibility. Our team took Lato as primary, and Poppins as secondary font, which were chosen for their clean, modern appeal, ensuring clarity and professionalism across all branding materials.
For the color pallet, we trust the gold (#C0AD82) to represent luxury and success, deep green (#0DA576) symbolizing financial growth and stability, and red (#E15860) for energy and diversity. Complementary shades of dark gray (#464547) and black (#000000) enhance contrast and elegance, reinforcing a timeless and authoritative brand presence.
- #C0AD82
- #E15860
- #0DA576
- #464547
- #000000
Primary Font
Lato
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
Secondary Font
Poppins
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
Creating Brand Recognition Through Visual Identity
For reliable and seamless branding, we designed a logo with the adaptive mind, making it functional across various mediums, be it business cards, digital platforms, or company brochures. The design elements align across all the touchpoints, creating brand consistency and providing competitive financial advice.
A well-executed logo serves as the foundation for a strong brand identity. RC Investments presents a unified and professional image by maintaining consistency in typography, colors, and design elements across all materials. This approach builds trust among investors and enhances brand recall, positioning the company as a leader in Dubai’s ground investment market.
We went back and forth (a lot), but the Digital Gravity team was patient and open to feedback. The final result? A logo that finally feels like us. It's helped us boost our pitch success rate by 40% in the last quarter.