One digital product, several team members, and many opinions are the reason for digital product inconsistencies. variation of opinion within the team is not a bad option but the absence of being on the same board influences the final digital product.
There are many factors that influence the final product and website UX audit in Dubai takes into consideration every aspect. UX Audits are conducted both internally and externally depending on the company size and resources. A client may also wish for a UX audit report.
The purpose of a UX audit is to enable the designers to analyze and maintain consistency, continuity of the design while promoting better accessibility and usability. UX audit is important to reduce errors and increase the fidelity and functionality in collaboration with the team.
Table of Contents
UX Audit by Definition:
A UX audit is a quality assurance process that reviews an existing digital product in order to ensure if the website meets the business, accessibility, and user experience requirements. Also widely known as UX review, it is conducted to identify the pain points and business opportunities using real-world data and valuable insights. The UX audit determines whether the digital product is aligned with improved user experience and precise business goals. High fidelity prototypes are also used in the UX audit to test assumptions based on the gathered analytical data.
An auditor is responsible to measure, test and analyze the following aspect during a UX audit:
Design system inconsistencies
Bottlenecks and roadblocks of the customer journey
Layout and hierarchy inconsistencies
Usability heuristics and accessibility
Aligning product design with business goals
Traffic and sales analytics
Preparation for UX Audit Checklist
UX design audit Dubai checklist is also the benchmark against which you should be measuring and analyzing your KPIs, goals, and objectives. Before conducting a valuable audit, preparation is important. There are three major things you should get prepared,
Identifying the User’s Persona:
What if the UX audit reveals a different kind of demographics than your target audience. Do you need to reapply the design thinking process to analyze the results?
User’s persona refers to your audience behavior and interaction pattern along with demographics and mutual preferences. User persona helps you stay aligned for achieving the desired audience regardless of the UX audit results. The user’s persona is identified to determine whether your current audience (as per analytical data) is similar to your target audience based on market research.
Defined Business Goals:
What are the business expectations from the digital product and what would be the design impact on the audience and the brand identity? Which prototype are you using as a benchmark for comparison?
These are some important questions that are answered with the help of defined business goals. Defined business goals are particularly your expectations and achievable target from the digital product. The defined target gives the digital product a more refined purpose.
Product Data for Analytics:
Analytics and information such as conversion and revenue data, heatmaps, click tracking and other interaction data is important to determine the loopholes in the previous and new product. the data helps you understand the user navigation and interaction with the digital product,
The analytics further help make informed decisions about the changes to match the behavior.
you can acquire data analytics of the company through google analytics, Hotjar, Kissmetrics, and the Crazyegg easily. You should also acquire old data if previously a UX audit was conducted with changes implemented.
Usability Heuristics refers to a set of principles used for the interactive design and provides an organized and simple regime to identify problems. Usability Heuristics were first introduced by Jakob Nielsen and have since become a benchmark checklist. These ten usability heuristics were audited using a combination of user testing and product analytics. The ten heuristics you should test in your UX audit include:
System status visibility
Digitally humanized system (human-centered approach)
User control and freedom
Consistency and standards
Recall vs recognition
Efficiency and flexibility of use
Minimalist design and aesthetic
User recognizing, diagnosing, and recovering from error
The audit foundation is based on the analytics of the User experience of your digital product. While auditing you must keep in mind a human-centered approach to the benchmark of your UX audit. Here you examine the design impact on the user flows, navigations, and overall experience. Based on the analytical data further, usability tests are also conducted to pinpoint the art of the problem.
Evaluation of Design System:
The design system is vital for the continuity and consistency of the company’s digital product. The Evaluation of the design system ensures the UI components and design patterns are meeting the brand guidelines and UX goals.
The accessibility of your digital product should be inclusive of all users and that’s the reason that UX audits are important. Accessibility includes color palettes, fonts, and other components that serve the visual impairments. In the addict, you also examine whether the user is easily switching between the dark/ light modes accommodating the eye sensitivity. Accessibility shortcomings influence most digital products and hence your analyzed data should be organized.