We are a digital agency has experience working with top notch clients. We provide web designs, web application, mobile application and all digital marketing services. We work with individual clients and also agencies.
- admin
More than 5 billion people use messaging apps monthly according to a report by HubSpot in 2018. The potential of applications, such as Instagram and Snapchat, whose new features have raised their popularity as powerful business tools, has already begun to be appreciated in the market. However, there are instant messaging platforms that can not only make it easier for businesses to improve their customer services but also enhance their digital marketing strategies. Messenger apps take online marketing to a whole new level. Generating leads and increasing click-through rates has never been easier.
Messengers come under the category of social media networks. Social networks have boosted an incredible evolution in the relationship between companies and customers. Social media makes it possible for customers to contact the major brands easily. This possibility helps businesses in solving queries of their customers, in addition to having the potential to increase sales volume and consistency.
Some of the popular messengers which are available for businesses include:
WhatsApp Business is a mobile application for Android and iOS that allows small business owners to communicate with customers. It is similar to a regular WhatsApp messenger, with the exception of additional functions. Some of these are:
It should be understood that the application is installed on one smartphone and only one person has access to it. WhatsApp Business App cannot be integrated with CRM or contact center chat platform as the solution is not scalable.
According to Statista , WhatsApp Users have been increasing in millions. WhatsApp messenger is the most used app across the USA & all over the world except of UAE.
WhatsApp Business API is a new solution launched in August 2018 that, like WhatsApp Business app, allows businesses to communicate with customers. Its main difference is its scalability. WhatsApp Business API can be integrated with a website, contact centre, and a CRM system. This means that any customer support person can respond to a customer request on WhatsApp. In addition to the above, the functionality of the WhatsApp Business API includes:
This platform quickly took off due to the increase in the wave of interest in Facebook and took a strong position. Key benefits of Facebook Messenger for business include:
Integration of Messenger with the site: There is no need to install and configure a separate online chat: all communications can be conducted on one platform.
Guide to use Using Facebook Messenger for Business
Source: amoCRM: Messenger-Based Sales
Skype for Business provides all the features that Skype also offers, but it allows some advantages over these services. One of the most prominent advantages is the participation of up to 250 users in a meeting, and up to 10,000 people in the broadcast. The tool also allows companies to record their meetings. Another extra feature of Skype for Business is that it can integrate a number of applications, including Office 365 ecosystem, enabling the use of services such as PowerPoint in video conferences.
Most of the messengers offer chatbot option, the facility which can solve issues with low-complexity and do not necessarily require a chat agent. By using the bots, it is possible to speed up the service and help the user in solving certain problems immediately.
Guide for ChatBot
Source: amoCRM: Messenger-Based Sales
Satisfied customers always help companies in marketing their brand and services indirectly.
Google trends data analyzing increase of business with adding chatbots.
In conclusion, there is a wide variety of messengers available for business to not only improve their business operations but also market their products in an easier and a more convenient manner. Such apps most prominently help administrative, sales, marketing and CRM departments. All these apps come with their own features. However, some of these messengers are free while for others, companies have to pay a nominal fee to enjoy an enhanced experience.
We are a digital agency has experience working with top notch clients. We provide web designs, web application, mobile application and all digital marketing services. We work with individual clients and also agencies.
- admin
by teamdg
by teamdg
by teamdg