Twitter and Facebook are both exceptional social media platforms that offer varying services and features to their users. Twitter is a micro-blogging platform that allows users to post messages that are limited to 280 characters or less. This makes it a good platform for quick updates and short messages.
While Facebook is a comprehensive social media platform that allows users to connect with others like friends, family and share posts, photos and videos, etc. Facebook is mainly popular for personal and business purposes.
Knowing which is the right social media platform for your business depends highly upon your needs and requirements. As a business, you should consider hiring a social media marketing company that can analyze your business and choose the right social media platform.
We are breaking down some distinct features of both Twitter and Facebook that will help you in making the right choice for your business.
Twitter vs. Facebook: 4 Tips to Select the Right Platform for Your Business
There is absolutely no right or wrong when it comes to social media platforms. Each social media platform provides its own set of benefits and cons. It mainly depends upon the needs of the user to decide the correct platform for them.
The choice depends solely on the user and their usage. For the latest news, updates, and burning topics of the world, Twitter is the best platform. But if you want to connect with friends and family, and share your personal life with your loved ones, Facebook is your correct choice.
Any expert social media marketing company will analyze the provided features of Twitter and Facebook against the requirements of the business and then make a decision.
Here an important question arises that may influence the decision and that is, how many active users are on Facebook?
The answer to this is that almost 2.95 billion people are using Facebook today.
Coming to how many active users are on Twitter?
Twitter currently enjoys approximately 237.8 million users.
The glaring choice of Twitter vs Facebook demands us to look at the varying features of both social media platforms. When we are choosing the right social media platform for our marketing campaign, there are some facets that we should highly take into consideration.
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1. Determine your Target Audience
The uttermost important factor to consider here is your target audience. Without knowing who your target audience is, you will be shooting arrows in the dark. Knowing the accurate segment of your target market will help in choosing the right social media platform to cater to them exactly.
It is one of the most popular and used social media platforms. Facebook enjoys the most active users among all the social media platforms. There are approximately 78.70% of Facebook users in the UAE in 2023. These users are aged between 15 to well enough in their adulthood.
Usually, users of Facebook are aged between the years of 25-45 years. This is quite a big range to target if your business is focused on this market segment.
Many businesses already today use Facebook as their main marketing channel. You can also choose Facebook if you want to target this age segment and your business caters to the audience who are available on this platform.
If we call Twitter the news channel for every young adult, we would not be far from the truth. Twitter is mostly favored by the young generation. Ever since Twitter emerged, it quickly gained popularity among the young generation as they rushed to pour in their personal opinions and thoughts on the platform about things and topics.
With approximately 3.05 million users in the UAE as of 2023, Twitter is a promising social media platform for marketing campaigns. Ruled mostly by the younger generation than the older one, Twitter can be cleverly used to attract the young target audience.
Twitter harbors audiences from different demographics and backgrounds that any business can target easily if they are specifically looking for a young market.
2. Decide the Level of Engagement with Your Target Audience
Before you decide on a social media platform for your marketing campaign, decide the level of engagement you want from your audience. Ask yourself how much you want your audience to engage with your posts. Whether you want them to answer your social polls, share your posts, like and comment on your posts regularly or not.
By asking these questions, you will be able to decide on a social media platform for your marketing campaign easily. Especially when the debate is between Twitter vs Facebook ads.
This provides a deeper engagement with your audience because of its diverse content formats like text, photos, videos, and live streams. With an active and large user base, Facebook reaches a wider audience that can easily engage with the platform.
With direct messages, comments, and reviews, businesses can address any query of users in real-time.
A prominent feature of Facebook is the ability to allow businesses to target specific demographics and audiences. This makes it easier for ads to reach the right audience and the chances of engagement are increased.
This social media platform provides prompt news and updates to its users but carries little prospect for engagement because of the limited character limit. With only a restricted amount of words, you cannot achieve a great level of engagement with your audience.
Twitter is great for sharing your message with retweets and quote tweets. It does not provide room for deeper engagement but if you want to engage with your target audience on a surface level, Twitter is a great option for your marketing campaign.
3. Create the Right Content to Post
This is important to consider while you are choosing the right social media platform for your marketing campaign. The content you want to post can make or break your choice for the right social media platform.
Each social media platform supports different types of content. You need to figure out what kind of content you want to post and then choose a social media platform accordingly.
Today, Facebook supports almost all kinds of content. With text, photos, videos, live streams, etc, Facebook provides extreme ease to posting content. Not only can you post different multimedia on Facebook but you can also post full albums of photos at a time.
You do not have to post a single photo every time instead you can upload a full album of your business at the same time. With multimedia content, Facebook enjoys great engagement from users as they remain interested in their brand.
Additionally, you can create events on Facebook and market them to your target audience. This is a great way to market your business events to your precise target audience so they stay connected and informed about your business.
Since Twitter provides a restricted character limit of only 280 characters, it is quite difficult yet enjoyable to come up with a text that can effectively communicate your message across.
While Twitter is a powerful platform to share content, it is not as flexible as Facebook. Twitter is mainly famous for its prompt updates regarding any new thing or news. This works well in favor of Twitter as users get immediate updates regarding their likes and dislikes.
If you can cleverly manage your way around the restricted character limit, Twitter is a great option for your marketing campaigns.
4. Make a Schedule to Post
Your marketing campaign is incomplete without a strong content schedule. You need to choose a social media platform that can let you post effortlessly with a flexible schedule that suits your needs best.
The right social media platform will support your content schedule and not glitch if you decide to post vigorously.
On Facebook, it is highly advisable to post with a bit of a gap between posts. While you are allowed to post daily and several times a day on Facebook, it would not be a good look for your business to post too much.
As mentioned above, Facebook is more of a personal platform for users. They post and engage with their friends and family on this platform. They do not want to be constantly bombarded with your business posts. They just want to be kept updated about your business.
Facebook does not pose any restriction on the users to limit them from posting. But as a business, you should make a schedule that is not cluttered with daily or too many posts that can irritate your target audience.
This is also a flexible social media platform that allows its users to post easily at any time they want. Because of the limited character limit, people usually post many times a day. Twitter is a microblogging site which means it is made for multiple short posts.
With short posts, you can keep your target audience engaged in your message. They would not be bored with lengthy and extensive posts about your business. This is a fruitful way to keep your audience engaged and coming back for more.
You can make your marketing campaign schedule with multiple posts in a day if you choose Twitter as your social media marketing platform. It will not only keep your audience connected to your business but will also help in building your brand.
Additional Steps Make A Choice Between Twitter & Facebook
Set a Budget
Before you dive into your marketing campaign, you need to set your budget. Analyze and evaluate how much you want to spend on the campaign. Determining your budget will help you in choosing the right social media platform.
There are many types of ad formats like video ads and carousel ads that Facebook offers. The cost per click (CPC) of Facebook is generally higher than Twitter. But the targeting options of Facebook are powerful and can yield profitable results.
Keeping this in mind, Facebook requires high investment but will also provide promising results.
On the other hand, Twitter is quite a cost-effective option as it offers different ways to target audiences at a cheaper cost than other platforms. Twitter uses targeting options like demographics, keywords, geographic locations, etc to reach the right audience at the right time.
Twitter also offers flexible budgeting options which allow you to pay only when users engage with your content.
Twitter Vs Facebook: Key Features of Both the Platforms
Knowing the right social media platform means that you acutely measure the provided features against the needs and requirements of your business. The right social media platform will fit well with your business specifications.
It is a versatile platform that allows users to share long-form content like videos, photos, and articles. It also facilitates users with varying features such as groups, events, pages, etc.
By using Facebook, you can build communities, organize events and promote other businesses as well.
This social media platform is mostly famous for its timely updates, news, and insights. Users can start conversations on Twitter only by using hashtags on specific topics, which paves the path for social listening and engaging with a community.
A prominent feature of Twitter is that you can follow an account without being friends with them. This is a great feature when it comes to businesses as they can keep track of their competitors.
Twitter vs. Facebook: User Demographics in the UAE in 2023
Twitter User Demographics
- 6.6% of the users are aged between 13-17 years.
- 17.1% of the users are aged between 18-24 years.
- 38.5% of the users are aged between 25-34 years.
- 20.7% of the users are aged between 35-49 years.
- 17.1% of the users are aged between 50+ years.
Facebook User Demographics
- 3.4% of the users are aged between 13-17 years.
- 18.1% of the users are aged between 18-24 years.
- 23.6% of the users are aged between 25-34 years.
- 18.4% of the users are aged between 35-44 years.
- 13.9% of the users are aged between 45-44 years.
- 22.6% of the users are aged between 50+ years.
Deciding on the right social media platform takes rigorous research and effort. The simple steps of deciding your target audience, and level of engagement, creating original content, and regular schedule will significantly help you in making the right choice between Twitter and Facebook.
By understanding the strengths and weaknesses of each social media platform, you can tailor your marketing strategy accordingly which can help your business in maximizing your investment and eventually grow your business.
- What are the main differences between Twitter and Facebook?
The main difference between Twitter and Facebook is the type of content that is shared on the platform. Twitter is a social media platform that is focused on real-time updates and short-form content while Facebook is more focused on personal connections and long-form content.
- Which is better for business Facebook or Twitter?
Compared to Twitter, Facebook is a much better option for businesses due to the fact that content does not move as fast as it does on Twitter. Thereby offering businesses a better opportunity to be seen.
- What is the best way to use Twitter for business?
When it comes to Twitter, make sure to write short, simple, and clear messages. Moreover, focus on engaging in conversation; use emojis in your tweets; use trending hashtags to become a part of a larger conversation; never forget to use visuals; and engage in conversations with top opinion makers, influencers, and thought leaders.