Redefining the Future with Amazing Tech & Impact on Marketing

Technology for the Disabled

Among the rapidly expanding circle of technology and an increasing number of web design Dubai agencies working with wearable tech, it is the most exciting. One of the greatest benefits and powerful applications is developing technology for the disabled and making their lives more precious. Almost every day, more and more gadgets are being released which promises an improved lifestyle whereas recording, storing and communication of data creates a richer experience. All such gadgets and technology are powered by the cloud that has already resulted in major breakthroughs including human-computer interaction.

A report from the WHO suggested that 15% of the global population lives with a particular form of disability whereas this 15% is approximately 785-million people. And within this specific figure, around 2-to-4% of people face a serious challenge to function equally in the modern and fast-paced work of today. That said; this count is significantly higher as compared to 40 years back in the report by the WHO. Take for instance the same estimates in the 1970s were only 10%. WHO blames rising population and ageing for the rapid rate of disabilities with chronic diseases being widespread.

Technology is also evolving at a supersonic speed where creative inventors and innovators are actively engaged in developing reliable devices to help the disabled lead an equally normal life. As a leading web design Dubai agency, Digital Gravity works closely with emerging tech. Of the many, the most common and noteworthy are:

Visual Impairment

Partial loss of vision or total blindness, when failed to be cured or reversed, can benefit from the many optical impairment devices already streamlining the healthcare industry. When worn, the user is able to function better and take part in different activities thus achieves a balanced lifestyle by improved interactivity.

DOT

Have you ever considered a Braille watch that can do more than just tell time? It’s more of a smartwatch designed especially for the visually impaired to help them read emails, text and make the most of their smartphones. The device can be linked to any smartphone through Bluetooth which then translates the text into the Braille. It contains six dots in four cells over the watch’s surface and the dots form alphabets at any given time. The device is incredibly functional and perfect to stay connected on-the-go.

The Bradley

Yet another watch that tells the user the time using the touch interface is The Bradley. It comes with dual ball bearings instead of the usual watch hands where one of the balls indicate hours and the other tell minutes. Although the watch doesn’t add much value, it’s simple and handy for not-so-tech-savvy users.

The Finger Reader

This is perhaps one of the most functional devices that can scan text via micro camera and read it out as an audio output. Individuals with low vision or even blindness can read books simply by pointing a finger at the text; one line at a time whereas the device every time when reading a new line or at the end of the line to prompt the user in moving the finger accordingly.

Orcam

Orcam; an Israeli company come up with smart glasses that can recognise texts, money, products, face and a lot more, powered by AI cloud which tells users what they’re looking at. The glasses are mounted with a tiny camera to the side along with an earpiece which can convey audio. The text can be picked and stored, allowing users to identify and keep track of their activities.

Intelligent Shoes

An Indian company; Ducere Technologies developed Lechal, smart shoes that can replace the white cane and the concept is to transmit vibration signals to wearers thus helping in navigating them wherever they go. These are available as insoles as well which lets the users convert any of their footwear into smart shoes. These are also rechargeable, GPS-enabled and tremendously useful for anyone including athletes and travellers visiting an uncharted place.

Emerging Tech & Impact on Marketing

Cloud technology has emerged beyond infancy and many industries are now realising its long-term benefits. Most companies even adopted and shaped their infrastructure per current standards as laid by cloud computing. The field of marketing benefits above all that’s constantly engaged in keeping up with the audience more ingeniously! Advertising perspectives and mission-critical data storing techniques are reshaped dramatically.

Innovation Matters More than Cost

The goal of cloud computing is more towards innovation rather than cost as it helps to increase productivity. Individuals, multiple users and perhaps a leading web design company in Dubai show an inclination towards the advantages of a private cloud that’s beyond cost. IT gurus and CEOs see it as a means to turn the tide in favour of business organisations, making them more competent and active as ever. 

However from a typical businessman point-of-view, following the approach also helps alleviate cost over several IT and business operations. The big picture indicates long-term initiatives such as reshaping the trading industry, resolute performance and acute business services.

Success Factors are As High As Ever

Top business and IT players forecast the effects of cloud computing are more global rather than a particular industry. As if by chance, predictions hold true till now and business services went completely digital by the end of 2017. Coming to cloud storage as is necessary with digital content, average data storage per household would escalate in coming years. 

Apparently, not everyone can hoard such massive storage devices resulting in further demand for cloud servers. Web-based applications will be globally accepted in contrast to client-installed programs by the end of 2020. A primary aim is to achieve cost-effectiveness and time-saving.

Bubble Grows Bigger

Unlike the economic bubble that’s bound to burst sooner or later, demand for cloud tech seems to outgrow supply with digital marketing becoming a crucial tool. With each passing day, business entities regardless of their size vote in favour of cloud computing. A simple person can access a world of applications and real-time services just by clicking a button while relaxing on his couch. 

Cloud Tech: A Priority

• Improved Security

Big-time industries clinched to infallible safety characteristics that the only cloud provides, immediately perks-up performance and less data loss. Marketing evangelists no longer fear hardware malfunction or burnout due to work overload as the cloud offers a fail-safe back-up system that keeps functioning no matter the situation. Multiple servers operate in unison so even if one faces breakdown, others will keep you on track while instantly connecting you with alternate servers.

• Supports Multiple Devices

Data files are easily saved over virtual drives so you don’t even need to carry physical hardware; isn’t it innovative and worthwhile! Easy accessibility paves the way for instant connectivity with any of these servers however services and nature of business tasks shouldn’t be overlooked.

• Pocket-Friendly Solution

Cost-efficiency is a trump card for companies operating with cloud computing technology. Newly established businesses or older companies that have shifted their services to the cloud no longer need to spend thousands of bucks. For a little investment, they can easily adapt to the virtual platform and get the services up and running 

IT & Marketing Goes Hand-in-Hand

In 2013, Gartner presented a report with a complete overview of marketing and technology with projected model till 2017 and beyond;

1. Digital database and mobile marketing goes viral
2. Database and customer relationship management (CRM) system gaining upper echelon 
3. Marketing operations made automatic
4. E-commerce and client analytics

More or less, all the above-mentioned approaches are implemented on a wide scale! With each case, marketers need to garner particular computing mediums and programs to fulfil their needs. Marketing departments today that lack IT infrastructure is like defenseless cities that can be raided anytime by dozens of cybercriminals waiting for an opportunity.