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The SEM is the best way to generate qualified traffic, because the user will find you at the time you need them the most. Once you have qualified users within your optimized site through ads, the percentage of converted goals increase as well as your company's profits.
Search Engine Marketing (SEM) is a form of internet marketing that involves promoting websites by increasing your visibility in search results pages (SERPs) through PPC and search engine paid advertising to achieve better ranking in search results.
Pay per click (PPC) advertising is the sponsored results that appear above or next to the regular search results. Taking our PPC management service ensures that you will be displayed in search results on specific keyphrases. The networks we generally recommend are Google AdWords, Yahoo SM, MSN AdCenter and Facebook and other social media networls.
Together we can determine a monthly budget based on your keywords choice. There are two advantages of Pay per click advertising in terms of organic search results:
Instant Traffic - Pay per click advertising can provide instant traffic to your site. Once you set up your account, you see the results immediately.
Control & Flexibility Pay per click advertising offers you greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increasing traffic.
These online marketing practices provide much more than attracting massive traffic to a website, as it attracts only targeted traffic i.e. the people possibly interested in the company's products / services. We at Digital Gravity also refer to advertising through a search engine paid ads, which appears on the search engine, whenever someone searches for previously selected keywords for a given campaign.
Digital Gravity offers search engine marketing service for companies of all sizes based on the four categories of methods and metrics used to optimize websites through search engine marketing.
- Keyword Research and Analysis: It ensures that the site can be indexed in search engines and finds the most relevant and popular keywords for the site and its products;
- Saturation site and popularity: It refers to how much the presence of a website has in the search engines. It can be analyzed through the number of pages indexed in search engines and backlinks.
- Back-end tools: It includes web analytics tools and HTML validators. They provide data about a site and its visitors and allows site performance to be measured.
- Whois Tools: It reveals the owners of various websites and can provide valuable information related to copyright and trademark issues.