{"id":9808,"date":"2026-11-10T12:00:45","date_gmt":"2026-11-10T08:00:45","guid":{"rendered":"https:\/\/www.digitalgravity.ae\/blog\/?p=9808"},"modified":"2026-11-10T12:00:45","modified_gmt":"2026-11-10T08:00:45","slug":"uae-advertiser-permit-guide","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/uae-advertiser-permit-guide\/","title":{"rendered":"UAE Advertiser Permit Guide for Businesses and Influencers"},"content":{"rendered":"

Since 1 February 2026, anyone who publishes promotional content from inside the UAE has needed an Advertiser Permit. This applies on social media and every other digital platform. An Advertiser Permit is an official licence that allows a person to promote products or services online. The UAE Media Council introduced it, and the National Media Authority (NMA)<\/a> now issues it. The NMA replaced the UAE Media Council as the national media regulator in December 2025.<\/p>\n

The permit rule applies to paid and unpaid promotion, and it now shapes how digital marketing in the UAE<\/a> works. For example, if a brand gives a creator a free product in exchange for a story, that story counts as promotion. So the creator needs a permit.<\/p>\n

If your business pays or offers gifts to creators to promote your products, check that each creator holds a valid permit before you pay or send the gift. A campaign that uses creators without a permit carries legal risk for everyone involved, including your business and the creators.<\/p>\n

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The key facts on the permit, mandatory since 1 February 2026.<\/figcaption><\/figure>\n
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Key Takeaways<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n