{"id":582,"date":"2019-02-25T09:29:08","date_gmt":"2019-02-25T09:29:08","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=582"},"modified":"2024-12-06T18:02:54","modified_gmt":"2024-12-06T14:02:54","slug":"business-logo-what-its-purpose-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/","title":{"rendered":"Business Logo 2022 \u2013 What Its Purpose and Why Does It Matter"},"content":{"rendered":"<p>Look around and you\u2019ll find yourself surrounded by logos\u2026<\/p>\n<p>On average, we pass through more than 100 logos each day\u2026 there are spread across our surroundings and have been embedded so deeply in our subconscious that we don\u2019t really feel weird about them. But this doesn\u2019t stop them to influence our decisions. In fact, our decisions are heavily influenced by the way logos communicate with us and that\u2019s one reason why businesses don\u2019t bother to spend millions to get one piece of a graphic (a business logo).<\/p>\n<p>But wait\u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#whats-exactly-the-purpose-of-a-business-logo-and-why-exactly-do-they-matter-so-much\" >What\u2019s Exactly the Purpose of a Business Logo and Why Exactly do They Matter So Much?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#the-purpose-of-a-business-logo\" >The Purpose of a Business Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#logo-design-%e2%80%93-an-strategic-tool-with-a-connection-to-art\" >Logo design &#8211; An Strategic Tool with a Connection to Art!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#deep-meaning-%e2%80%93-not-a-compulsion\" >Deep Meaning \u2013 Not a compulsion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#why-does-business-logo-matters\" >Why does Business Logo Matters?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#%e2%80%93-brand-recognition\" >&#8211;\u00a0\u00a0\u00a0 Brand Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/business-logo-what-its-purpose-and-why-does-it-matter\/#%e2%80%93-it-impacts-humans-decision-making-powers\" >&#8211;\u00a0\u00a0\u00a0 It Impacts humans\u2019 Decision-Making Powers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"whats-exactly-the-purpose-of-a-business-logo-and-why-exactly-do-they-matter-so-much\"><\/span><strong>What\u2019s Exactly the Purpose of a Business Logo and Why Exactly do They Matter So Much?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ok, so these are some things that differentiate an average graphic designer from an expert logo designer as well as an average business from a brand.<\/p>\n<p>Let&#8217;s dig a little deeper into the science and influence of logo design for businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-purpose-of-a-business-logo\"><\/span><strong>The Purpose of a Business Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with a basic understanding of the purpose a business logo serve\u2026<\/p>\n<p>To its most basic, the purpose of a business logo is to give the business an identity\u2026 a face. And mark my words, identity is all that matter for businesses. Period.<\/p>\n<p>Trends get over, tools and techniques don\u2019t stay same either, even everything that we perceive about logo might get changed altogether in future; one thing that will remain persistent throughout the business lifecycle is the identity \u2013 a face that people will remember and relate to forever.<\/p>\n<p>Which takes us to the fact that a business logo isn\u2019t any other graphic design project that you can simply outsource to get designed, rather it\u2019s an incredibly detailed effort where you would have to sit with a <a href=\"https:\/\/www.digitalgravity.ae\/services\/logo-design-dubai\/\">professional logo designer<\/a> and let him understand the complete business ecosystem to come up with a logo that establishes its authority in market. Each and every aspect of the logo including colors, symbols, patterns, and others need to be carefully selected to make it stand tall and handsome from rest in the competition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"logo-design-%e2%80%93-an-strategic-tool-with-a-connection-to-art\"><\/span><strong>Logo design &#8211; An Strategic Tool with a Connection to Art!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many people take the logo as simply a form of art. While that might hold true to some extent, it\u2019s not entirely correct. For starters, a business logo is much more than art. A logo designer doesn\u2019t just create an aesthetically pleasing logo to impress an audience (that\u2019s something all graphic designers can accomplish). Rather, it also includes understanding the entire business model and creating a logo that apart from pleasing the audience\u2019s visuals also serves as a strategic business tool; essentially serving as an identity for the business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"deep-meaning-%e2%80%93-not-a-compulsion\"><\/span><strong>Deep Meaning \u2013 Not a compulsion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While all business logo designers strive to create a logo that comes with a deep meaning behind the graphics that\u2019s not a compulsion. Again, it certainly helps a lot if one is able to integrate some hidden meaning to the graphics, but the primary focus should remain \u2013 identification. That\u2019s because even an empty logo will manage to associate some meaning and associate with itself in due time; only if it\u2019s able to create an identity for itself in the market.<\/p>\n<p>Remember, a new business logo seldom comes with inherent meaning, even if there is some inherent meaning to it, most people won\u2019t be able to identify it until they are told so. However, with time and proper marketing, it will gain its association and meaning through ongoing marketing and frequent interaction with customers.<\/p>\n<p>Don\u2019t believe me\u2026 check out these two logos; an apple with a bite taken off and the other with a right tick. Now for the time being imagine the brands they represent and then try to come up with their meaning purely on the basis of their aesthetics. <strong>Any guesses?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-583 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/apple-logo.jpg\" alt=\"\" width=\"290\" height=\"174\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-584 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo-1024x576.jpg\" alt=\"\" width=\"266\" height=\"150\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo-1024x576.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo-300x169.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo-768x432.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo-624x351.jpg 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/02\/nike-logo.jpg 1280w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I guess by now you got a fair picture of what exactly a business logo is and what\u2019s its importance.<\/p>\n<p>Now, let\u2019s move on and see why exactly business logos matter to the world\u2026<\/p>\n<p>Foremost, they are the face, the identification of the business, as we have mentioned earlier.<\/p>\n<p>But how?<\/p>\n<p>Well, just imagine that you need a carbonated drink as a refresher on a long hot summer day. What exactly comes to your mind? Most probably, either a red logo or a blue logo, right? Or how about looking for a quick hunger fix. Yes, that\u2019s yellow \u201cM\u201d will pop up immediately.<\/p>\n<p>Now, before you imagine the black liquid of Coke or Pepsi, you identify it as a Red Logo Coke or Blue Logo Pepsi. That\u2019s the power of their logo which has become the brand\u2019s identity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-does-business-logo-matters\"><\/span><strong>Why does Business Logo Matters?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are all the two most pressing reasons for which a logo matter the world for businesses:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e2%80%93-brand-recognition\"><\/span><strong>&#8211;\u00a0\u00a0\u00a0 Brand Recognition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In an industry where hundreds of businesses are ready to compete to the last drop for dominance, you need an element that makes your brand different and stands out from the rest and the business logo might just be that element.<\/p>\n<p>A great business logo won\u2019t just give the business a standout identity but will make it easy to remember for the audience \u2013 something with huge pay-offs.<\/p>\n<p>How?<\/p>\n<p>Well, there\u2019s no rocket science behind it. It is a general human mental tendency that process and memorizes shapes and colors much easier than words. Thereby, offering businesses a potential window of opportunity to leverage on the human mind and get memorable\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e2%80%93-it-impacts-humans-decision-making-powers\"><\/span><strong>&#8211;\u00a0\u00a0\u00a0 It Impacts humans\u2019 Decision-Making Powers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From the day we are brought up in this world, our brain starts making a visual library in our minds; yes that\u2019s why a kid start recognizing the faces much earlier than speaking or listening or writing.<\/p>\n<p>Again, leveraging human mental instincts to influence decision making capabilities. For instance, a lavishly designed logo with a feel of intricacy will make people think of it as an expensive, corporate or a radical business and that will restrict many people to approach it (literally influencing the people\u2019s decision making). That\u2019s why many of the biggest businesses keep logos to a minimum in terms of intricacy and expansiveness so that no one is repealed but everyone is engaged with the brand.<\/p>\n<p>So, coming back to where we start from, a business logo matters because it\u2019s literally the <a href=\"https:\/\/www.digitalgravity.ae\/services\/corporate-identity-design-dubai\/\">brand and corporate identity<\/a>, the face of the business and no one would want to carry an ugly face, is it?<\/p>\n<p>Are you in need of a business identity?<\/p>\n<p>Let\u2019s <strong>get in touch <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;971 4 242 1375&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\">971 4 242 1375<\/span><\/strong>\u00a0and see how we can come up with a brand new face for your business\u2026.<\/p>\n<p><strong>Let\u2019s work together<\/strong>\u00a0<strong>for logo design.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look around and you\u2019ll find yourself surrounded by logos\u2026 On average, we pass through more than 100 logos each day\u2026 there are spread across our surroundings and have been embedded so deeply in our subconscious that we don\u2019t really feel weird about them. But this doesn\u2019t stop them to influence our decisions. In fact, our [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Logo 2022 \u2013 What Its Purpose and Why Does It Matter - Digital Gravity<\/title>\n<meta name=\"description\" content=\"Are you in need of a business identity? Let\u2019s get in touch 971 4 242 1375\u00a0and see how we can come up with a brand new face for your business\u2026. 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