{"id":5692,"date":"2024-01-22T09:20:06","date_gmt":"2024-01-22T05:20:06","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=5692"},"modified":"2024-12-06T12:07:22","modified_gmt":"2024-12-06T08:07:22","slug":"orphan-pages-recognizing-rectifying-to-save-website","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/","title":{"rendered":"Orphan Pages SEO: Recognizing and Rectifying Them To Save Your Website"},"content":{"rendered":"<p>If you\u2019re from the SEO realm, you\u2019ve probably heard about orphan pages. You might have even experienced them without even realizing it.<\/p>\n<p>See, the internet is a massive interconnected web that functions by a simple rationale: To visit a website, a link has to exist pointing to the page that you want to view.<\/p>\n<p>Now, consider Google as part of that. You perform a search, using a keyword, and find a landing page related to your search. This will lead you to the page you are looking for. Or, say you have clicked on a direct link from an external source, such as a blog or a news article. Linking is what allows you to reach your desired page.<\/p>\n<p>So, what happens when there\u2019s a page to which you want to visit, but there\u2019s no link to get you there? These are known as orphan pages.<\/p>\n<p>Now, before we venture any further, let\u2019s try to understand what orphan pages are so you know what to look for. Because there\u2019s a good chance your website probably has a few.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#what-is-an-orphan-page\" >What Is An Orphan Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#how-do-they-impact-seo\" >How Do They Impact SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#what-creates-orphan-pages\" >What Creates Orphan Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#how-to-find-orphan-pages\" >How To Find Orphan Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#how-to-fix-orphan-pages\" >How to Fix Orphan Pages?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#internal-linking\" >Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#no-index\" >No-Index<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#merge-consolidation-of-content\" >Merge \/ Consolidation of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#delete-the-orphan-page\" >Delete the Orphan Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/#conclusion\" >Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-an-orphan-page\"><\/span>What Is An Orphan Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Orphan pages are web pages that search engines may have difficulty discovering because they are not linked to any other pages on the same website, effectively making them hard to find because there are no paths leading to them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-do-they-impact-seo\"><\/span>How Do They Impact SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, since these pages are hard-to-find, these URLs tend to get ignored and fall through the cracks. Why? Crawlers can actually go through the website itself and look for the links to other pages; however, the crawl depth and budget affects how many pages it will crawl that way. Hence, orphaned URLs are usually left undetected. So, if there\u2019s high-quality, precious content, specifically targeted for your audience on these pages, visitors won\u2019t be able to see it. And all that hard work you put in, will go down the drain, negatively affecting your website\u2019s SEO.<\/p>\n<p>Orphan pages negatively impact the SEO in two ways:<\/p>\n<ul>\n<li><strong>Low rankings \/ traffic:<\/strong> Despite possessing great content, orphan pages don\u2019t rank well in search engines nor do they get much organic search traffic.<\/li>\n<li><strong>Wasted crawl budget:<\/strong> The low-value orphan pages can waste the crawl budget, taking away from your important pages.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-creates-orphan-pages\"><\/span>What Creates Orphan Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Orphan pages can occur for various reasons. Some of the most common causes due to which orphan pages arise are not having processes for site migrations, unoptimized site architecture, navigation changes, outdated pages \/ out-of-stock products, or pages deliberately left unlinked for specific purposes like testing or developing pages.<\/p>\n<p>There are other times where orphan pages may also be intentional, as with PPC landing pages that are used for certain campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-find-orphan-pages\"><\/span>How To Find Orphan Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How many times have many of us clicked on a link, only to find it leads to a \u201cpage not found\u201d message? It\u2019s not a rarity, it\u2019s quite common, and can be the source of an orphan page. Search engines like Google or Bing eventually resolve these errors. So, you don\u2019t need to do anything in this case as it won\u2019t harm your ranking ability.<\/p>\n<p>However, there are cases where you\u2019ll eventually need to take action, and that\u2019s where you\u2019ll need tools to help you find orphan pages on your site.<\/p>\n<p>It doesn\u2019t matter which tool you use to detect the orphan pages. But what is essential is to have an accurate XML sitemap. Why? Because the tool being used needs to be informed about the URLs on the website, and if it discovers a URL that is unregistered or unrecognized in the sitemap, it will label it as an orphan page.<\/p>\n<p>Simply put, the crawl will only recognize the pages from the sitemap.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-fix-orphan-pages\"><\/span>How to Fix Orphan Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you\u2019ve identified, orphan pages should be fixed. In an ideal world, you must prioritize fixing all the orphans on your site before attracting new visitors and building your organic traffic. One way to do it is to adopt them by adding internal links to these URLs. Make sure they are also submitted in your sitemap. This method works if you still find the orphan page\u2019s content useful.<\/p>\n<p>Here are a few tips on how to fix orphan pages:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"internal-linking\"><\/span>Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Orphan pages that are valuable for your site visitors should include an internal link from a related page to the orphan page. This will make them easier for users and search engines to find, enable Google to re-crawl the page and discover the new internal link, helping it to crawl and index the orphan page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"no-index\"><\/span>No-Index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If there are any web pages that you purposely did not link internally, you can add a no-index tag to them. This curbs them from being visible in search engine results. To do this, insert the line of code: <strong><em>&lt;meta name=\u201drobots\u201d content=\u201dnoindex\u201d\/&gt;<\/em><\/strong> on the page. Otherwise, you can block these pages in your robots.txt file, which would signal to Google and other crawlers to not index those pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"merge-consolidation-of-content\"><\/span>Merge \/ Consolidation of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Orphan pages with identical or nearly identical content to another page should be consolidated. In that case, the best course of action is to consolidate the content and redirect the orphan URL to the other page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"delete-the-orphan-page\"><\/span>Delete the Orphan Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you find orphan pages that offer no value for visitors and serve no other purpose (e.g., paid traffic campaign), it\u2019s best to delete them entirely from your website and then implement a 301 redirect from the URL to another relevant page on your site.<\/p>\n<p>For example, an unused CMS theme page can be removed. This will result in a 404 page and naturally drop out of search results over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Orphaned pages are a huge problem from an SEO perspective. However, they\u2019re not difficult to identify and fix and are even easier to prevent. With the proper knowledge and tools, you can ensure your website\u2019s internal linking structure is sound and that your pages aren\u2019t falling through the cracks. Prioritize having a regular process to catch any unwanted orphan pages and immediately address them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re from the SEO realm, you\u2019ve probably heard about orphan pages. You might have even experienced them without even realizing it. See, the internet is a massive interconnected web that functions by a simple rationale: To visit a website, a link has to exist pointing to the page that you want to view. Now, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":5693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[248],"tags":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orphan Pages SEO: Recognizing and Rectifying Them To Save Your Website - Digital Gravity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/orphan-pages-recognizing-rectifying-to-save-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orphan Pages SEO: Recognizing and Rectifying Them To Save Your Website - Digital Gravity\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re from the SEO realm, you\u2019ve probably heard about orphan pages. 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