{"id":566,"date":"2019-02-18T06:10:04","date_gmt":"2019-02-18T06:10:04","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=566"},"modified":"2024-12-06T18:05:31","modified_gmt":"2024-12-06T14:05:31","slug":"choosing-the-right-seo-company-the-good-and-not-so-good-approach","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/choosing-the-right-seo-company-the-good-and-not-so-good-approach\/","title":{"rendered":"How to choose a Right SEO Company?"},"content":{"rendered":"

There\u2019s little doubt to say that choosing the right SEO company comes with a painstaking process. Let\u2019s just agree to the disagreement that there\u2019s no standard way to choose the best SEO company and with so many considerations involved in the process, there is little doubt that one can get overwhelmed with the choices.<\/p>\n

Now, we don\u2019t mean to utterly disappoint you with the negative talk and certainly, there are profound approaches that can help you choose the best SEO company. And that\u2019s exactly what we will be looking today.<\/p>\n

So, let\u2019s start our search for the best SEO company by debunking some wrong selection procedures and then gradually proceeding to the right approach.<\/p>\n

Bad Approaches to Avoid:<\/p>\n

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  1. \n

    Don\u2019t rely on Google Rankings<\/strong><\/h4>\n<\/li>\n<\/ol>\n

    Shocking right?<\/strong> Well, we totally understand your shock and disbelief in this regard because that\u2019s how you are tuned to choose everything online, isn\u2019t it?<\/strong><\/p>\n

    You see, the problem here is an inherent conflict of interest and it won\u2019t be too hard for you to understand that as well. The reason why you shouldn\u2019t rely on Google rankings for choosing an SEO company is that most of the highly reputed and best performing businesses aren\u2019t there. That\u2019s because the best of the best SEO companies don\u2019t really have to rely on Google rankings for attracting clients; they rather rely on referrals and word of mouth to attract new customers and with very high retention rates they are making good enough money and are too busy to market their brand over the internet.<\/p>\n

    So most of the results for \u201cBest SEO company plus your location name\u201d will comprise of average (there are exceptions of course) companies that are there to hook few clients, because they lack the referrals or recommendation.<\/p>\n

    Obviously not a great filter to say the least!<\/p>\n

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    1. \n

      Top SEO companies lists<\/strong><\/h4>\n<\/li>\n<\/ol>\n

      God oh God, where do I start explaining this\u2026<\/p>\n

      I mean, do you really think you can rely on such official lists and trust them for your website?<\/strong> Most of them are paid reviews where bloggers or hosting websites are paid by all the listed companies to get their name in that list. In fact, we have also received many offers where we have the opportunity to be listed as the best SEO company in their list; only if we agree to pay a premium of AED 75,000 annually (whoosh that\u2019s painful).<\/p>\n

      Obviously, another false filter to rely on!<\/p>\n

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      1. \n

        Falling for the Secret Recipe<\/strong><\/h4>\n<\/li>\n<\/ol>\n

        \u201cNo, we can\u2019t tell you our methodology because that\u2019s a secret recipe and we don\u2019t like to share that\u201d. Well, if you hear any of such nonsense talking by any of the company, your best bet is to run away as far as you can without even looking back.<\/p>\n

        Let us just clear a great myth; there is no secrecy, repeat, there is no secret recipe in the SEO world. I mean can you really believe that there will be anything secret to achieve something that Google itself inform users?<\/strong><\/p>\n

        Ok, now that we have cleared some of the most prevailing myths regarding the industry, let\u2019s just see some positive steps that can get you the results.<\/p>\n

        Choosing the right SEO company \u2013 The right approach!<\/p>\n

        Step 1: Know the bottom lines<\/strong><\/p>\n

        Success doesn\u2019t come unexpected, you got to work and plan for it. The same standard goes with a prolific SEO campaign. Before you handover business SEO goals to a third party (an SEO company), you should practically plan each and every pain point you want to address and that will be our first step towards a successful SEO campaign.<\/p>\n

        Our advice to businesses is to call an executive meeting for an open discussion with the company\u2019s board. Note down the pain points and list organizational bottom lines you want to achieve. Once you have clearly defined goals in front of you, you\u2019ll be in a much better position to check out and judge the standard of any company.<\/p>\n

        To help you understand what we are talking about, let\u2019s just list down some good and not so good goals related to the SEO needs of your business:<\/p>\n

        Good Goals:<\/p>\n

        – We got to increase our visibility for a certain group of people who are interested in products\/services that we sell<\/p>\n

        – We want to increase our revenue stream. We want more lead generations and more sales through SEO<\/p>\n

        – We want to get more subscriptions<\/p>\n

        – We want to raise brand awareness in the market. We want people to know about our company and for the products\/services we sale<\/p>\n

        Not so good goals:<\/p>\n