<\/span><\/h2>\nDrawing your marketing focus back on previous audiences requires a reliable strategy that makes your brand successful. Some of the top LinkedIn strategies include:<\/p>\n
1 – Retargeting with better offers<\/h4>\n
This strategy targets existing customers and encourages them to upgrade their purchases to something more valuable and attractive. Since you have already persuaded the customers to trust your brand, you don’t need to use heavy marketing for \u2018 cold \u2018 audiences. You\u2019ve already won them, and you can do it again.<\/p>\n
The key here is that there are more amazing opportunities that they should not miss. And it\u2019s a very simple strategy. You just need to create a matched audience by uploading a list of current\/previous customers and setting up your campaign.<\/p>\n
2 – Abandoned cart<\/h4>\n
This LinkedIn retargeting strategy puts focus and emphasis on leads who have abandoned the cart on your website. This means they have visited your website and selected the products, but did not make a purchase.<\/p>\n
To create a campaign for users who abandoned their carts, you need to set up two audiences, one for the target users and one for the excluded users.<\/p>\n
The target users are the ones who visited the \u2018 Add to cart \u2018 page but did not buy anything, and the excluded users are the ones who visited the \u2018 Thankyou for shopping \u2018<\/em> page after buying something.<\/p>\nFollow these steps to set up your two audiences<\/p>\n
\n- Go to \u2018Retarget\u2019 > \u2018Website\u2019 and enter the \u2018add to cart\u2019 URL to create your target audience.<\/li>\n
- Go to \u2018Exclude\u2019 > \u2018Retarget\u2019 > \u2018Website\u2019 and enter the \u2018Thank You\u2019 URL to create your excluded audience.<\/li>\n
- Create your campaign by selecting your target audience and excluding your excluded audience.<\/li>\n
- Launch your campaign and watch your conversions increase.<\/li>\n<\/ul>\n
3 – Lost ( Lead Generation )<\/h4>\n
LinkedIn retargeting ads involve reaching out to potential leads who started filling out a lead generation form on LinkedIn but did not finish submitting it.<\/p>\n
LinkedIn data provides insights into when audiences begin the form, even if they don\u2019t complete it due to various reasons like interruptions or other priorities.<\/p>\n
By retargeting these leads, you offer them another opportunity to complete the form submission.<\/p>\n
There are two scenarios to address this situation – one is when the lead opened but didn\u2019t complete the form on the LinkedIn ad, and the other one is when they opened the form on your website and didn\u2019t finish it. Here is how to create a strategy to handle both situations.<\/p>\n
<\/p>\n
LinkedIn<\/h4>\n\n- Go to ‘Create Audience’ > ‘Lead Gen Forms’ and name the first audience “Anyone who opened your lead gen form.”<\/li>\n
- Name the second audience “Only people who submitted your lead gen form.”<\/li>\n
- Create your campaign and include the appropriate audience from the first step.<\/li>\n
- Go to ‘Campaign Manager’ > ‘Create Campaign’ > ‘Audience’ > ‘Retargeting’ > ‘Lead Gen Form.’<\/li>\n
- Choose the audience who opened the form.<\/li>\n
- Click ‘Exclude’ via ‘Audience Selector.’<\/li>\n
- Create your excluded audience by selecting those who submitted the form from the options.<\/li>\n
- Click ‘Retargeting’ > ‘Lead Gen Form’ to exclude those members who do not need to<\/li>\n
- be targeted.<\/li>\n<\/ul>\n
<\/p>\n
Website<\/h4>\n
There must be an insight monitor on your website to examine the engagement of your audience once they have visited your website through the LinkedIn ad campaign.<\/p>\n
However, if you haven’t included the insight tag, you won\u2019t be able to create a LinkedIn retargeting campaign because there is no way of tracking the data.<\/p>\n
Here are some steps to create a LinkedIn target using the lead gen form URL and the \u2018 Thankyou for Submitting \u2018 page data.<\/p>\n
Select websites and create two audiences as follows.<\/p>\n