{"id":4371,"date":"2023-01-12T11:12:04","date_gmt":"2023-01-12T11:12:04","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=4371"},"modified":"2025-05-22T16:14:02","modified_gmt":"2025-05-22T12:14:02","slug":"linkedin-statistics","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/","title":{"rendered":"LinkedIn Statistics You Need To Know In 2025"},"content":{"rendered":"<p>LinkedIn enjoys a massive user base. With more than 875 million members from 200 different countries and territories worldwide, LinkedIn is currently one of the top social networking sites. Initially, it was just a networking and career development platform, but today LinkedIn is considered an integral part of a <a href=\"https:\/\/www.digitalgravity.ae\/blog\/a-guide-on-building-relationships-via-social-media-to-boost-your-lead-generation\/\"><b>social media marketing strategy<\/b><\/a>.<\/p>\n<p><span style=\"font-weight: 300;\">LinkedIn is not just for job seekers and talent hunters but businesses too can use LinkedIn for online branding and lead generation. As one of the leading <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\"><b>digital marketing agencies in Dubai<\/b><\/a><span style=\"font-weight: 300;\">, we have used LinkedIn as a tool for the online branding of our agency and of our clients. And based on the results we got, we can say LinkedIn can be a game changer for your online marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In today\u2019s post, we will shed some light on important LinkedIn marketing statistics indicating the future trends and LikedIn\u2019s usage in 2025.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#78-million-members-of-gen-z-are-on-linkedin\" >78 million members of Gen-Z are on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#59-of-senior-executive-prefer-video-content\" >59% of Senior Executive Prefer Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#57-of-linkedins-traffic-comes-from-mobile-devices\" >57% of LinkedIn\u2019s Traffic Comes from Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#marketers-on-linkedin-see-2x-higher-conversion-rates\" >Marketers on LinkedIn See 2x Higher Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#an-ad-on-linkedin-can-reach-146-of-the-worlds-population\" >An Ad on LinkedIn Can Reach 14.6% of the World\u2019s Population<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#30-of-a-companys-engagement-on-linkedin-comes-from-employees\" >30% of a Company\u2019s Engagement on LinkedIn Comes from Employees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#93-of-b2b-content-marketers-use-linkedin-for-organic-social-marketing\" >93% of B2B Content Marketers Use LinkedIn for Organic Social Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"78-million-members-of-gen-z-are-on-linkedin\"><\/span><strong>78 million members of Gen-Z are on LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4374\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/Grey-and-Coral-Red-Modern-Social-Media-Stats-Graph.png\" alt=\"Linkedin users stats\" width=\"1024\" height=\"768\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/Grey-and-Coral-Red-Modern-Social-Media-Stats-Graph.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/Grey-and-Coral-Red-Modern-Social-Media-Stats-Graph-300x225.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/Grey-and-Coral-Red-Modern-Social-Media-Stats-Graph-768x576.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/Grey-and-Coral-Red-Modern-Social-Media-Stats-Graph-624x468.png 624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 300;\">LinkedIn reports that<\/span><a href=\"https:\/\/www.searchenginejournal.com\/linkedin-gen-z-is-our-fastest-growing-audience\/428187\/\" rel=\"nofollow\"><span style=\"font-weight: 300;\"> 78 million <\/span><\/a><span style=\"font-weight: 300;\">of its members are of Gen-Z \u2014- people born between 1995 and 2009. These statistics are contrary to the common belief that LinkedIn is mostly used by older people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">So if you are creating an online marketing strategy for 2023 and Gen-Z is a part of your target audience, include LinkedIn in your strategy. LinkedIn may be as effective as Instagram and TikTok in this regard.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Though of course, you will have to be careful about the type of content you put in front of them as the younger generation craves some humor and entertainment even on a professional platform like LinkedIn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"59-of-senior-executive-prefer-video-content\"><\/span><strong>59% of Senior Executive Prefer Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">When it comes to generating significant online engagement, there\u2019s no match of video content. Text and infographics can be hard to consume; videos are found to be more digestible. Content creators can explain things and provide entertainment simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In a <\/span><a href=\"https:\/\/www.digitalinformationworld.com\/2016\/12\/infographic-video-marketing-statistics-2017.html\" rel=\"nofollow\"><span style=\"font-weight: 300;\">survey <\/span><\/a><span style=\"font-weight: 300;\">conducted in 2017, 59% of executives said they would prefer to consume a certain piece of content in the video than text. Normally, LinkedIn is a platform where you come across dozens of long-form text posts daily. But in the coming years, this trend is going to change.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">We will see more video content on LinkedIn in 2023 and brands relying on the text will have a hard time generating engagement and retaining the attention of the prospects.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"57-of-linkedins-traffic-comes-from-mobile-devices\"><\/span><strong>57% of LinkedIn\u2019s Traffic Comes from Mobile Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4386\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/LinkedIn-Can-Reach-14.6-of-the-Worlds-Population.jpg\" alt=\"LinkedIn Can Reach 14.6% of the World\u2019s Population\" width=\"1000\" height=\"600\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/LinkedIn-Can-Reach-14.6-of-the-Worlds-Population.jpg 1000w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/LinkedIn-Can-Reach-14.6-of-the-Worlds-Population-300x180.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/LinkedIn-Can-Reach-14.6-of-the-Worlds-Population-768x461.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/LinkedIn-Can-Reach-14.6-of-the-Worlds-Population-624x374.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 300;\">As of November 2022, approximately 60% of website traffic comes from mobile devices. The same is true for LinkedIn, around<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" rel=\"nofollow\"><span style=\"font-weight: 300;\"> 57%<\/span><\/a><span style=\"font-weight: 300;\"> of LinkedIn&#8217;s traffic comes from mobile devices. What\u2019s more, this traffic is likely to <\/span><a href=\"https:\/\/www.ericsson.com\/en\/mobility-report\/reports\/november-2018\/mobile-data-traffic-growth-outlook\" rel=\"nofollow\"><span style=\"font-weight: 300;\">increase five-fold<\/span><\/a><span style=\"font-weight: 300;\"> by 2024.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">So what does this particular stat suggest? You need to prepare LinkedIn content optimized for mobile users. Check out how your headline, body text, and images look on mobile devices. The same needs to be done for the LinkedIn videos.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The point is, it\u2019s no longer the case that most people access LinkedIn from the desktop. And to engage the mobile traffic, your content needs to be optimized for them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"marketers-on-linkedin-see-2x-higher-conversion-rates\"><\/span><strong>Marketers on LinkedIn See 2x Higher Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">Amazed, aren&#8217;t you? How come a professional networking platform gets you so many conversions? According to the <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-playbook\/building-trust#:~:text=Marketers%20see%20up%20to%202x%20higher%20conversion%20rates%20on%20LinkedIn.&amp;text=Audiences%20exposed%20to%20brand%20and,6x%20more%20likely%20to%20convert.\" rel=\"nofollow\"><span style=\"font-weight: 300;\">statistics<\/span><\/a><span style=\"font-weight: 300;\"> published by LinkedIn, marketers see up to 2x higher conversion rates on LinkedIn. Hence, you can also consider running paid ads on LinkedIn for your services \u2014- if you believe those are appropriate for a platform like LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">LinkedIn is an excellent platform for lead generation. In another <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" rel=\"nofollow\"><span style=\"font-weight: 300;\">survey<\/span><\/a><span style=\"font-weight: 300;\"> by LinkedIn, 40% of B2B marketers said LinkedIn was their most effective channel for B2B lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 300;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4383\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/2x-Higher-Conversion-Rates-min-2.png\" alt=\"\" width=\"980\" height=\"512\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/2x-Higher-Conversion-Rates-min-2.png 1000w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/2x-Higher-Conversion-Rates-min-2-300x157.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/2x-Higher-Conversion-Rates-min-2-768x401.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2023\/01\/2x-Higher-Conversion-Rates-min-2-624x326.png 624w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 300;\">There\u2019s a reason why IT companies and digital agencies spend on LinkedIn ads; most of the leads are qualified and likely to convert if you are able to convince them. In 2023, we will see more companies using LinkedIn paid ads to generate leads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"an-ad-on-linkedin-can-reach-146-of-the-worlds-population\"><\/span><strong>An Ad on LinkedIn Can Reach 14.6% of the World\u2019s Population<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">Need more reasons to experiment with LinkedIn ads? <a href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#:~:text=LinkedIn%20Statistics\">LinkedIn advertising statistics<\/a> tell us that an ad on LinkedIn can reach 14.6% of the world\u2019s population. Thus, LinkedIn ads can be leveraged to boost your reach in case you want to grow your followers worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Say you are a brand in the UAE but you want to promote your product\/services all over the world. LinkedIn ads are a budget-friendly and effective solution to meet this objective.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"30-of-a-companys-engagement-on-linkedin-comes-from-employees\"><\/span><strong>30% of a Company\u2019s Engagement on LinkedIn Comes from Employees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">According to numbers shared by LinkedIn, 30% of a company\u2019s engagement on LinkedIn comes from employees. This is why companies encourage employees to share posts made from the company\u2019s LinkedIn account.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you are looking to boost engagement for your company\u2019s LinkedIn profile, make sure your workforce is actively resharing your content. This reshaping will build a solid reputation for your company and attract new followers.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In the future, the level of engagement on a company\u2019s profile will be a metric for gauging a company\u2019s credibility and understanding the culture.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"93-of-b2b-content-marketers-use-linkedin-for-organic-social-marketing\"><\/span><strong>93% of B2B Content Marketers Use LinkedIn for Organic Social Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">LinkedIn is a great place for B2B businesses. <\/span><a href=\"https:\/\/www.slideshare.net\/CMI\/12th-annual-b2b-content-marketing-benchmarks-budgets-and-trends-insights-for-2022\/1\" rel=\"nofollow\"><span style=\"font-weight: 300;\">Numbers<\/span><\/a><span style=\"font-weight: 300;\"> tell us 93% of B2B content marketers use LinkedIn for organic social marketing. Normally, B2B marketing is considered quite effective, but organic <a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-marketing-dubai\/\">social media marketing<\/a> turns out to be a cost-effective way to reach other businesses online.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Generally, LinkedIn is known to connect businesses with other businesses. In the future, we will see LinkedIn emerging as a hot marketplace for B2B relationship building.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 300;\">LinkedIn is no longer just a networking platform. When used cleverly, you can generate leads through it, connect with similar businesses for potential partnerships, and even run paid ads to drive sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Digital Gravity is your go-to agency for cost-effective and efficient <a href=\"https:\/\/www.digitalgravity.ae\/services\/linkedin-marketing-dubai\/\">LinkedIn marketing solutions<\/a>. Do you want to create a LinkedIn profile? Or maybe your LinkedIn is dead. Worry not. Reach out to us and we will help you meet all your social media marketing goals with LinkedIn. We look forward to hearing from you soon.<\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>What are the LinkedIn usage stats?<\/b><\/p>\n<p><span style=\"font-weight: 300;\">According to the latest LinkedIn user stats, more than\u00a0 875 million people are using LinkedIn worldwide.<\/span><\/p>\n<p><b>How do businesses use LinkedIn?<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Businesses use LinkedIn for online branding and lead generation.<\/span><\/p>\n<p><b>What is the purpose of LinkedIn?<\/b><\/p>\n<p><span style=\"font-weight: 300;\">LinkedIn is a professional networking and career development platform. People find jobs on LinkedIn, head recruiters hunt resources, and professionals from the same fields connect with each other to find new learning and working opportunities.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn enjoys a massive user base. With more than 875 million members from 200 different countries and territories worldwide, LinkedIn is currently one of the top social networking sites. Initially, it was just a networking and career development platform, but today LinkedIn is considered an integral part of a social media marketing strategy. LinkedIn is [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":4384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,222],"tags":[273],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-linkedin-stats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Statistics You Need To Know In 2025 - Digital Gravity | UAE Digital Marketing &amp; Web Design Insights<\/title>\n<meta name=\"description\" content=\"Discover the latest LinkedIn statistics for 2023 and learn how to optimize your online marketing strategy on linkedin to get better reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/linkedin-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Statistics You Need To Know In 2025 - Digital Gravity | UAE Digital Marketing &amp; 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