{"id":4132,"date":"2022-10-22T12:57:07","date_gmt":"2022-10-22T12:57:07","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=4132"},"modified":"2024-12-06T15:05:57","modified_gmt":"2024-12-06T11:05:57","slug":"shopify-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/","title":{"rendered":"Shopify SEO Tips: Improve Your Shopify Store&#8217;s Google Ranking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The global eCommerce market is breaking all previous records. According to a rough estimate by eCommerce experts, there are over 12 million eCommerce stores online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over one million of these are from the US and 30% of total eCommerce websites in the USA are based on Shopify.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/ecommerce-web-development\/shopify-dubai\/\"><b>Shopify development in UAE <\/b><\/a><span style=\"font-weight: 400;\">\u00a0is quite popular. Though the number of eCommerce sellers are not as high as in the US, Shopify remains the top choice of online businesses in the UAE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Shopify is quite easy to use, navigating the rapidly increasing competition on Google isn\u2019t. If you are selling high-end products, chances are you have thousands of competitors. In that case, ranking a Shopify website or offering <\/span><b>SEO services <\/b><span style=\"font-weight: 400;\">to <\/span><b>Shopify stores in the UAE <\/b><span style=\"font-weight: 400;\">would be a challenging task.<\/span><\/p>\n<p>Ideally, you should hire <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\"><strong>SEO<\/strong> <strong>companies\u00a0in Dubai<\/strong><\/a> to manage your store.<\/p>\n<p><span style=\"font-weight: 400;\">But if you are planning to launch a<\/span> Shopify store in the UAE<span style=\"font-weight: 400;\"> and want to know how you can optimize your <\/span>Shopify website for higher ranking in the SERP, we have put down some effective Shopify SEO tips for you.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#8-tried-tested-shopify-seo-checklist-to-improve-your-shopify-stores-google-ranking\" >8 Tried &amp; Tested Shopify SEO Checklist to Improve Your Shopify Store&#8217;s Google Ranking\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#1-plan-the-site-structure-before-you-design-your-shopify-store\" >1. Plan the site structure before you design your Shopify store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#ecommerce-platform-uae-guide\" >Ecommerce Platform UAE Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#2-perform-detailed-keyword-research-but-dont-bite-off-more-than-you-can-chew\" >2. Perform detailed keyword research but don\u2019t bite off more than you can chew<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#3-dig-out-the-untapped-content-opportunities\" >3. Dig out the untapped content opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#4-create-high-quality-product-videos-to-improve-the-user-engagement\" >4. Create high-quality product videos to improve the user engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#5-test-your-shopify-website-on-a-mobile\" >5. Test your Shopify Website on a Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#6-keep-optimizing-your-sites-speed\" >6. Keep optimizing your site\u2019s speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#7-write-seo-friendly-product-descriptions-while-keeping-human-desires-pain-points-in-mind\" >7. Write SEO-friendly product descriptions while keeping human desires &amp; pain points in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#8-create-a-google-business-profile\" >8. Create a Google Business Profile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8-tried-tested-shopify-seo-checklist-to-improve-your-shopify-stores-google-ranking\"><\/span><strong>8 Tried &amp; Tested Shopify SEO Checklist to Improve Your Shopify Store&#8217;s Google Ranking\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-plan-the-site-structure-before-you-design-your-shopify-store\"><\/span><strong>1. Plan the site structure before you design your Shopify store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the primary things you need to do to create a stellar eCommerce website is to lay out a user-friendly site structure. An eCommerce website should be easy to navigate \u2013 especially when you are selling multiple products for a wide range of uses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decide how many pages you will have on your website. Create categories and subcategories to create a customer-centric shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your Shopify store sells dozens of different kitchen products. If you list down all the products on a single page, it will cause clutter; customers will have to manually research the product they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you have created a dedicated page for all the variations of a single product, finding a particular utensil, cookware, or tool will be convenient for the customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more organized your website\u2019s structure is, the more clarity a user will have while navigating it and accessing the product they are looking for. Ask your <\/span>Shopify development company<span style=\"font-weight: 400;\"> if you don\u2019t know how to create a site structure.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ecommerce-platform-uae-guide\"><\/span>Ecommerce Platform UAE Guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2-perform-detailed-keyword-research-but-dont-bite-off-more-than-you-can-chew\"><\/span><strong>2. Perform detailed keyword research but don\u2019t bite off more than you can chew<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the cardinal mistakes that lead to poor results in <\/span>Shopify SEO is wrong or incomplete keyword research. Store owners and even an SEO company Shopify often pick the top keywords without checking the competition.<\/p>\n<p><span style=\"font-weight: 400;\">Also, optimizing your website for dozens of high-volume keywords at once is a long shot; you will fail 99 out of 100 times. Instead, create a list of all the relevant keywords you could find using Ahrefs, Semrush, or any other reliable keyword research tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now out of all the relevant keywords, pick 5 to 10 primary keywords(the ones with higher search volume) and 15 to 20 supporting keywords and phrases searched by the users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, since your Shopify store is still new, it\u2019s easier to optimize your website for a handful of keywords. And later in the future, once you have built authority, you can easily rank your Shopify website in SERP for other high-competition keywords as well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-dig-out-the-untapped-content-opportunities\"><\/span><strong>3. Dig out the untapped content opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you want to rank a Shopify website or a normal business website, content is king. Producing search engine-friendly content which your audience finds useful is a surefire way to get ranked on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s the catch, finding content opportunities in a saturated niche is a challenge. Upon analyzing the content published by your competitors you will discover that all the hot topics are already covered by your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you create content that people are searching for but it\u2019s not exactly the same as published by other websites?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out the potential factual errors in your competitors\u2019 content. And answer the questions they forgot to add to their blog posts. Write blog posts on the same topics but from a different angle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People nowadays are influenced by content that goes against conventional thinking. See how you can devise a content idea that would be intriguing for your audience and offer value to bring them closer to your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-create-high-quality-product-videos-to-improve-the-user-engagement\"><\/span><strong>4. Create high-quality product videos to improve the user engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a report by Vidyard, 84% of marketers generate leads through videos. A product video lets you catch the attention of your visitor and tell your story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are millions of Shopify stores online. But only a few of them use product videos. By adding videos to your website you will stand out from the crowd and impress prospective buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t create videos yourself or don\u2019t know how to go about video marketing, ask your <\/span>Shopify SEO agency<span style=\"font-weight: 400;\"> if they have a video editor to assist you with this need.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-test-your-shopify-website-on-a-mobile\"><\/span><strong>5. Test your Shopify Website on a Mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As of August 2022, mobile devices account for 62.06% of total website traffic. That means if your Shopify store isn\u2019t optimized for mobile users, you will lose more than half of the traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This one area needs to be taken care of by your <\/span>Shopify development agency. <span style=\"font-weight: 400;\">If they didn&#8217;t test your Shopify store on mobile, they probably missed out on the potential UX issues in it that mobile users would face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the page layout to the alignment of text, readability, visuals, and navigation, everything needs to be in its place for the user to feel comfortable while interacting with your website.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Not sure if your Shopify site is mobile-friendly or not? Drop us a line and avail free mobile SEO audit.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-keep-optimizing-your-sites-speed\"><\/span><strong>6. Keep optimizing your site\u2019s speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Countless tests have been conducted to test the impact of site speed on your website\u2019s performance. Each of them had a similar outcome: the slower your website loads the more people bounce off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research by Google revealed that if your website takes longer than five seconds to load, 90% of the traffic will bounce back. In simple terms, they will click on your competitors\u2019 webs and may never come back to your website in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you frequently update products on your Shopify website or add new content(especially videos and images), keep checking your site\u2019s speed. It shouldn\u2019t take more than 3 seconds to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span>Shopify<a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\"><b> digital marketing agency in Dubai<\/b><\/a><span style=\"font-weight: 400;\">, we regularly check the page speed of our client&#8217;s websites. If a website is found to be slower than Google&#8217;s recommended range, our web development team optimizes the site\u2019s speed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-write-seo-friendly-product-descriptions-while-keeping-human-desires-pain-points-in-mind\"><\/span><strong>7. Write SEO-friendly product descriptions while keeping human desires &amp; pain points in mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When writing for SEO, it\u2019s easier to get tangled in the cobweb of keywords, phrases, and FAQs. But that\u2019s not how you approach writing product descriptions for a Shopify store.<\/span><\/p>\n<p>As a Shopify agency <span style=\"font-weight: 400;\">housing a team of experienced copywriting experts, we know how important it is for a Shopify store to have compelling product descriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s important to add keywords to them, it\u2019s equally important to target human desires and pain points in those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, your goal is to drive sales through organic search. When your product descriptions resonate with the audience, more people buy from you and even share your site with friends and relatives and on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And these referrals and the traffic that comes from social media will give your website a boost in organic search. Therefore, make sure you have a clear buyer persona and have done customer research before writing product descriptions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-create-a-google-business-profile\"><\/span><strong>8. Create a Google Business Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter if you have a physical office or not, you should add a Google Business Profile for your Shopify store. Your Google Business Profile will boost your visibility against local queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you are selling electronic products through your Shopify store in Dubai. If your Google Business Profile is optimized for queries like \u201celectronic products in Dubai\u201d or \u201celectronic products near me\u201d, your profile will send significant traffic to your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, you can fill in all the relevant fields of the listing to provide the visitors with as much information as possible about your prospective customers. Like working hours, the products you sell, your physical location, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add your primary keywords while describing your business to give your listing a boost.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Launching a Shopify store isn\u2019t hard. But optimizing your Shopify website is a long journey. You can\u2019t expect instant results. But, however, when you have teamed up with the best <\/span><b>Shopify SEO services in Dubai<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Shopify experts in Dubai<\/b><span style=\"font-weight: 400;\">, you can expect a faster ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you have your homework done before you launch your store to make the most of your investment.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><i>We hope you enjoyed reading Shopify tips assembled by our Shopify experts exclusively for our readers. Still, if you have any queries or need assistance in managing your Shopify store, feel free to reach out to us at any time.<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global eCommerce market is breaking all previous records. According to a rough estimate by eCommerce experts, there are over 12 million eCommerce stores online. Over one million of these are from the US and 30% of total eCommerce websites in the USA are based on Shopify. Shopify development in UAE \u00a0is quite popular. Though [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145,248,230],"tags":[],"class_list":["post-4132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-search-engine-optimization-seo","category-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify SEO Tips: Improve Your Shopify Store&#039;s Google Ranking -<\/title>\n<meta name=\"description\" content=\"Greater traffic equates to more revenue, it&#039;s a simple math. With the help of SEO checklist, your store&#039;s Shopify SEO strategy can reach customers who are prepared to make a purchase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/shopify-seo-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify SEO Tips and Checklist 2022\" \/>\n<meta property=\"og:description\" content=\"Greater traffic equates to more revenue, it&#039;s a simple math. 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