{"id":4016,"date":"2022-08-05T13:48:03","date_gmt":"2022-08-05T13:48:03","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=4016"},"modified":"2025-05-28T17:14:05","modified_gmt":"2025-05-28T13:14:05","slug":"social-media-statistics","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/","title":{"rendered":"Social Media Statistics and Key Insights for the Year 2022"},"content":{"rendered":"<p>Social media slowly crept into our lives over 20 years ago, and now we can\u2019t imagine life without it. Unsurprisingly, it has appeared as the top marketing tool.<\/p>\n<p>A large part of the world\u2019s population uses social media sites. Brands must create a data-driven social media strategy that assists them in accessing their target markets.<\/p>\n<p>The social media world keeps changing and swiftly evolving. Old social marketing strategies are improved each year, and new social platforms appear and disappear. As one generation takes the place of an older generation, it interacts with social media sites in new ways.<\/p>\n<p>The only way to keep up with this ever-changing industry is to learn about fresh and the most crucial social media statistics. These stats will offer you a sneak peek into the modifications in the area of the social media domain in 2022. It will also provide valuable insights into the various ways in which both businesses and consumers engage on social platforms.<\/p>\n<p>Social media marketing agencies regularly use stats used in social media marketing and platform-specific reports. Statistics will allow you to gauge your marketing performance inside your niche and unlock new opportunities.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#social-media-usage-statistics\" >Social Media Usage Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#top-social-media-appssites-by-demographics\" >Top Social Media Apps\/Sites by Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#fast-growing-social-networking-servicessites\" >Fast-growing Social Networking Services\/Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#social-media-marketing-facts-and-statistics-on-consumers-behavior\" >Social Media Marketing Facts and Statistics on Consumers&#8217; Behavior\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#insights-on-global-social-media-growth\" >Insights on Global Social Media Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#social-media-advertising-statistics\" >Social Media Advertising Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#facebook-statistics\" >Facebook Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#instagram-statistics\" >Instagram Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#twitter-statistics\" >Twitter Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#linkedin-statistics\" >LinkedIn Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#tiktok-statistics\" >Tiktok Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#pinterest-statistics\" >Pinterest Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#marketing-update-after-covid-19\" >Marketing Update After Covid-19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#most-popular-times-for-customers-to-check-their-social-media\" >Most Popular Times for Customers to Check Their Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#social-media-benchmarks-for-social-sites-engagement-rates\" >Social Media Benchmarks for Social Sites\u2019 Engagement Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#instagram-engagement-rates\" >Instagram Engagement Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#facebook-engagement-rates\" >Facebook Engagement Rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#customer-engagement-with-different-social-media-post-formats\" >Customer Engagement with Different Social Media Post Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/#bottom-line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"social-media-usage-statistics\"><\/span><strong>Social Media Usage Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We are all guilty of constantly checking our social media notifications. We have provided a simple snapshot of alterations in social media usage, currently most successful channels, and the extent of customers&#8217; engagements on social.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-4019 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-1024x683.jpg\" alt=\"Social Media Metrics\" width=\"854\" height=\"570\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Metrics-624x416.jpg 624w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">As of July 2022, there are 4.62 billion social media users around the world who comprises approximately 58.4% of the total population<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Users of social media platforms have increased by 227 million over the last year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u00a0Social media boasts a 12% compound annual growth rate since 2012<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">The user base of<\/span> <span style=\"font-weight: 400;\">social media channels<\/span> <span style=\"font-weight: 400;\">ballooned by more than 5 percent in 2021 which means 13.5 new users each second<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">About 75 percent of the global population aged 13+ uses <\/span>social platforms.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">More than 93 percent of regular netizens log into their social media accounts.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"top-social-media-appssites-by-demographics\"><\/span><strong>Top Social Media Apps\/Sites by Demographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses should use company statements and announcements to gain statistics on the most successful social channels, as they are the best source of first-hand information.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4030 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Platforms-apps.png\" alt=\"Social Media Platforms apps\" width=\"736\" height=\"442\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Platforms-apps.png 736w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Platforms-apps-300x180.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Platforms-apps-624x375.png 624w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Primarily, Meta owns three of the four most popular <\/span><b>social media networks<\/b><span style=\"font-weight: 400;\"> with Facebook topping the list. Brands need to keep an eye on various usage trends of multiple demographics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Tiktok ranks as the 5th most popular social site in January 2022. It occurs due to the quantum leap it takes by increasing its revenue generation by 142% year on year in 2021<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">With Elon musk\u2019s offer to purchase Twitter, users are anticipating changes to the <\/span><b>social networking site<\/b><span style=\"font-weight: 400;\"> involving the regulations regarding freedom for users and marketers to say whatever they want<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Sprout Social reports that Facebook\u2019s largest user pool comprises men aged 25 to 34, and its largest female demographic also belongs to this age range<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">According to a report by OfCom, over 40 percent of kids aged 8-11 years utilize social media channels, rapidly rising to about 90 percent of children aged 12 -15.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"fast-growing-social-networking-servicessites\"><\/span><strong>Fast-growing Social Networking Services\/Sites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You should have genuine research to develop <\/span><b>social media campaigns.<\/b><span style=\"font-weight: 400;\"> Businesses have only limited time for <a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-marketing-dubai\/\">social media marketing<\/a>. That is why identifying the fastest-growing social media channels is vital so that you can focus your resources there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to US social network user growth, in 2021, the top fast-growing social platform was TikTok with over 18 percent growth year over year. It saw approximately 87.1 percent growth in 2020.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"social-media-marketing-facts-and-statistics-on-consumers-behavior\"><\/span><strong>Social Media Marketing Facts and Statistics on Consumers&#8217; Behavior\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing presents many challenges. Social media interactions are naturally friendly connecting talks between families, buddies, and co-workers. Considering this, companies should be sensitive while using social as a marketing channel.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-4022 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-1024x683.jpg\" alt=\"Social Media Marketing Facts and Statistics\" width=\"689\" height=\"459\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-Media-Marketing-Facts-and-Statistics-624x416.jpg 624w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">There is a six times more chance that consumers will buy from a website if it uses social media images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">37% of users would believe in a product recommendation made by daily social users while only 7% of them trust product recommendations by celebrities\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">52 percent of consumers think data security and privacy by brands incredibly affect them.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"insights-on-global-social-media-growth\"><\/span><strong>Insights on Global Social Media Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The global social media user base thrived from 4.2 billion at the start of 2021 to 4.62 billion in 2022. Social media usage across the world grew by 10.1% year over year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number is significantly higher than the pre-covid-19 drop from 2018 to 2020 as new channels and technologies are helping the trend go upwards. Continuously increasing social media usage provides a goldmine of opportunities for<\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\"><b> digital marketing agencies in Dubai<\/b><\/a><span style=\"font-weight: 400;\"> to bond with fresh target markets in innovative ways.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"social-media-advertising-statistics\"><\/span><b>Social Media Advertising Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media advertisements perhaps have a negative reputation in the eyes of customers. Despite it, they are still powerful, and users can\u2019t skip them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Experts estimate social media ad spending to exceed 173 million dollars in 2022<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Social media spending on video ads will increase to about 24 billion dollars (20.1%) in 2022<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2022, annual social ad spending will increase by more than 17 percent year over year and exceed 134 billion dollar\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Over half of <\/span><b>social platform<\/b><span style=\"font-weight: 400;\"> consumers believe they engage with sponsored posts or advertisements if the platform secures their information and privacy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In the initial 3 months of 2021, advertisers expended 60 percent more on Instagram and Facebook advertising as compared to the first quarter of the previous year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Businesses use retargeting ads the most because over 75 percent of B2C and B2B businesses report that their <\/span><b>social media marketing strategy<\/b><span style=\"font-weight: 400;\"> for Instagram and Facebook involves retargeting.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"facebook-statistics\"><\/span><b>Facebook Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook has faced extreme scrutiny regarding the \u201cmeta\u201d rebrand and a whistleblower scandal. Nevertheless, the pioneer social media site stays strong as a marketing powerhouse and has an enormously large user base.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-4025 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-1024x575.jpg\" alt=\"Facebook Statistics\" width=\"752\" height=\"422\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-1024x575.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-300x169.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-768x431.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-1536x863.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-2048x1150.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Facebook-Statistics-624x351.jpg 624w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Despite continuing privacy concerns, Facebook is still the most popular marketing platform <\/span><span style=\"font-weight: 400;\">all over the world with 93% of marketers using it, while Instagram is just behind Facebook with 78% of marketers employing it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Facebook has a 25.2 percent share of digital ad revenue in comparison with Amazon (10%), and Google (28.9%) in 2020\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">By the end of 2022, experts in <\/span><b>Facebook user statistics<\/b><span style=\"font-weight: 400;\"> predict Facebook Messenger to win an astounding 3 billion users\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">About 10 million people are actively using Facebook for advertising right now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">About one-third of adults (31%) regularly use the platform to get news, indicating the usefulness of timely content there<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Businesses should use <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/facebook-marketing-dubai\/\"><b>Facebook marketing <\/b><\/a><span style=\"font-weight: 400;\">because the social media site is the most used social platform worldwide.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"instagram-statistics\"><\/span><b>Instagram Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ironically, the challenges Facebook has experienced in the last couple of years have benefitted Instagram. Businesses are rushing to increase their Instagram follower base.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-4028 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-1024x666.jpg\" alt=\"Instagram Statistics\" width=\"731\" height=\"475\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-1024x666.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-300x195.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-768x499.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-1536x999.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-2048x1331.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-370x241.jpg 370w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Instagram-Statistics-624x406.jpg 624w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Instagram has more than 1.5 billion users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">About 30 percent of netizens see Instagram ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/instagram-marketing-dubai\/\">Instagram marketing<\/a><span style=\"font-weight: 400;\"> drives conversions. 92 percent of Instagrammers report that they have immediately acted after watching a product\/service on Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">The social media site ranks fourth among the most popular social media channels in the world<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u00a090 percent of Instagrammers follow a brand, and two third of them believe that Instagram aids them in engaging with businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u00a050% of users show more interest in a business after seeing their advertisement on Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><b>Instagram users&#8217; statistics<\/b><span style=\"font-weight: 400;\"> inform us that an average Instagram user uses the site for approximately 11 hours per month across the world.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"twitter-statistics\"><\/span><b>Twitter Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter is the favorite place for users wanting to debate over politics, view memes, and connect with brands regularly.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-4026 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-1024x683.jpg\" alt=\"Twitter Statistics\" width=\"744\" height=\"497\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Twitter-Statistics-624x416.jpg 624w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">On average, people use Twitter for approximately 5 hours each month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">More Millennials use it than people from Gen-Z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Approximately 7 percent of Twitter\u2019s audience are aged 13 &#8211; 17.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">About 70 percent of Twitter users are male, while only 29.6 percent identify as women. It\u00a0 shows that the Twitter user base is largely male.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">16% of people aged 16 to 64 research businesses by consuming microblogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/twitter-marketing-dubai\/\">Twitter Ads<\/a> can monetize 211 million of the platform\u2019s regular active users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2021, ad revenue on Twitter increased by 22 percent year over year and surpasses 1.41 billion dollar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">More than half of the Twitter users use TikTok as well<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"linkedin-statistics\"><\/span><b>LinkedIn Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know Linkedin as the default platform for all professional purposes. The social site can be a treasure trove for B2B businesses, and the fast growth of LinkedIn ads is evidence of that.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4029 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/LinkedIn-Statistics.png\" alt=\"LinkedIn Statistics\" width=\"734\" height=\"439\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/LinkedIn-Statistics.png 734w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/LinkedIn-Statistics-300x179.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/LinkedIn-Statistics-624x373.png 624w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">LinkedIn has more than 810 million global users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2021, its ad revenue grew by 37 percent year on year and surpasses 1 billion dollars, and organic session engagement increased by a record 22 percent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><b>LinkedIn stats<\/b><span style=\"font-weight: 400;\"> by the platform itself says that elevated shares get 53 percent more engagement and double the click-through rate of content shared by employees\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Elevate shares earn 30 percent more brand following\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2021, LinkedIn recruited more than half of the advertisers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/linkedin-marketing-dubai\/\"><b>LinkedIn marketing <\/b><\/a><span style=\"font-weight: 400;\">get some success as more than 10 percent of the global population watch LinkedIn ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Approximately 43 percent of women and 57 percent of men see LinkedIn ads<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"tiktok-statistics\"><\/span><b>Tiktok Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the beginning, Tiktok faced difficulty in gaining recognition among people, but it made its place among the top social channels for companies by hiring <a href=\"https:\/\/www.digitalgravity.ae\/services\/tiktok-marketing-dubai\/\">TikTok marketing agencies<\/a> to aid them in their marketing campaigns.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-4034 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/tiktok-statistics.png\" alt=\"tiktok-statistics\" width=\"693\" height=\"458\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/tiktok-statistics.png 660w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/tiktok-statistics-300x198.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/tiktok-statistics-624x412.png 624w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">It ranks sixth among the most-used social media sites across the world<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">62 percent of its consumers believe that brands should create TikTok-specific videos collaborating with creators to connect to their target audiences. It means brands should create unique content rather than repurposing their existing content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u00a039 percent of Generation Z customers report that they purchase something after seeing a post on TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2022, the platform saw the highest growth in planned new social channel investment for businesses (84%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">In 2021, TikTok content creators with one to five thousand followers noted 17.9 percent engagement rates, the highest among other influencers. Influencers with 5k to 20k followers see13.48 percent engagement rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">63 percent of the ads on the platform with the highest CTR convey their message directly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Tiktok videos shot in vertical format boast a 25 percent higher watch-through rate<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"pinterest-statistics\"><\/span><b>Pinterest Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest boasts a highly interactive, devoted, diverse, and affluent user base and is a prime place to find new products.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-4032 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest.png\" alt=\"Pinterest statistics\" width=\"776\" height=\"504\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest.png 1013w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest-300x195.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest-768x499.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest-370x241.png 370w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Pinterest-624x405.png 624w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">More than 400 million people actively use Pinterest monthly and have saved more than 240 billion pins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u00a0The platform\u2019s buyers boast 85 percent larger baskets than customers on other social channels and spend two times as much each month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">According to Pinterest, 7 in 10 users report the platform to be their destination to search for new goods, services, and ideas they can believe in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\">Pinterest marketing <span style=\"font-weight: 400;\">works because pinners are 40 percent more likely to show their love for buying than non-Pinterest users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">They are also seven times more likely to report that Pinterest has the highest impact on their shopping experience among all social networks.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Pinterest usage by Generation Z has ballooned by 40% year on year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Pinners comprise 77.1% of women, 14.8% of men, and 8.4% of others who don&#8217;t disclose their gender<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"marketing-update-after-covid-19\"><\/span><strong>Marketing Update After Covid-19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Datareportal, social media usage significantly increased as the global lockdowns started. And internet usage and <strong><a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/\">digital marketing strategies<\/a><\/strong> and activities also swelled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years before the Covid 19, <\/span><b>social media growth<\/b><span style=\"font-weight: 400;\"> had appeared to slow down. The report links the sudden rise in social network usage with people\u2019s changing lifestyles during the lockdown.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, social media continues to thrive in 2022. Other factors may be contributing to this growth than only the initial lockdown trends.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"most-popular-times-for-customers-to-check-their-social-media\"><\/span><strong>Most Popular Times for Customers to Check Their Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-optimization-dubai\/\"><b>Social media optimization<\/b><\/a><span style=\"font-weight: 400;\"> also involves testing to spot the most common times customers use social sites. It is another factor that depends on user behavior. It also identifies the ideal frequency of posts on different social media networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on their algorithms, every social platform has an optimum point that defines how many times in a day\/week\/month you should publish content and the hit times for customer social media usage.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-4038 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-media-engagement.png\" alt=\"Social media engagement\" width=\"719\" height=\"473\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-media-engagement.png 1016w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-media-engagement-300x197.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-media-engagement-768x505.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Social-media-engagement-624x410.png 624w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, many businesses used to put content on social media sites multiple times a day which benefitted them. However, the story has changed with a plunge in organic reach, and now one facebook update a day can be more beneficial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn&#8217;t true for all social media channels. LinkedIn or Twitter still show that more updates daily can boost a brand\u2019s marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best time to post on Facebook and Instagram is around Wednesday at noon shown by experience. Therefore, you should ideally publish updates on both platforms close to these times.<\/span><\/p>\n<p><strong>Featured Article: <a href=\"https:\/\/www.digitalgravity.ae\/blog\/a-guide-on-building-relationships-via-social-media-to-boost-your-lead-generation\/\">A Guide on Building Relationships Via Social Media to Boost Your Lead Generation<\/a>.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"social-media-benchmarks-for-social-sites-engagement-rates\"><\/span><strong>Social Media Benchmarks for Social Sites\u2019 Engagement Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are three crucial benchmarks to measure engagement rates on social media networks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Number of daily posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Number of weekly posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Best hashtags by engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Interaction rate<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"instagram-engagement-rates\"><\/span><strong>Instagram Engagement Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Instagram content engagement decreased to about 30 percent during 2020 and 2021. Still, it receives substantially higher (over ten times higher) post engagement rates than Facebook<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, <\/span>top social media marketing companies<span style=\"font-weight: 400;\"> should leverage this powerful channel to boost customer relationships.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"facebook-engagement-rates\"><\/span><strong>Facebook Engagement Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post engagement rate signifies how engaged users are with your <a href=\"https:\/\/www.digitalgravity.ae\/blog\/hacks-to-create-social-media-posts\/\">social media post<\/a>. Facebook\u2019s median content engagement rate by followers was 0.064 percent in 2021. The Facebook pages of sports teams top the list with an average of 0.27 percent engagement rate. Influencers secure the second highest Facebook engagement rates (0.23%), followed by higher education (0.15%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tech and software and health and beauty saw the lowest engagement rates on average of 0.02%.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"customer-engagement-with-different-social-media-post-formats\"><\/span><strong>Customer Engagement with Different Social Media Post Formats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-marketing-dubai\/\"><b>Social media marketing and management agency<\/b><\/a><span style=\"font-weight: 400;\">\u00a0know by experience that you can substantially increase your engagement rate by using proper images and videos. Observed engagement rates support this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn reports that pictures can increase the comment rate twice as much. Videos can receive five times more interaction on LinkedIn, and live videos can achieve 24 times more.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-4036 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Customer-Engagement-in-Social-Media-1.jpg\" alt=\"Customer Engagement in Social Media\" width=\"718\" height=\"479\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Customer-Engagement-in-Social-Media-1.jpg 625w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/08\/Customer-Engagement-in-Social-Media-1-300x200.jpg 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0A report by Social Bakers regarding social media trends also supports this information. The report states that longer Facebook videos (over 60 seconds) gained the highest median engagements and media reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both <strong>s<\/strong><\/span><strong>ocial media engagement <\/strong><span style=\"font-weight: 400;\">and reach correspond to the length of time of a video. As the length of the video increases, engagement and reach also go up.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"bottom-line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The pandemic is still going strong and increasingly prompting people to come online. It makes social media networks imperative for our day-to-day functioning and marketing of brands. Social media statistics prove to be marketers\u2019 good friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They guide them on how customers use each platform and pinpoint fresh trends. These statistics help them understand how various social networks function, get in-depth data on vital demographics and collect practical tips on user behavior on every social site.<\/span><\/p>\n<p><strong>Based in the UAE, Digital gravity is a <a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\">digital marketing services agency<\/a> that offers various digital marketing services, including social media marketing. Our decade-long experience has made us pros in social media marketing and management.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We never get to work without fully understanding your goals and listening to your story. Then our social media masters will design a killing social media strategy for your business. We know the science of increasing engagements and conversions on social sites.<\/span><\/p>\n<p>Whether you are a B2B or B2C business, our social media services will ensure that your social media content reaches your ideal customers on suitable channels at suitable times. Our team will generate more leads for you, craft enticing content, run social media campaigns, and manage your social media profiles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media slowly crept into our lives over 20 years ago, and now we can\u2019t imagine life without it. Unsurprisingly, it has appeared as the top marketing tool. A large part of the world\u2019s population uses social media sites. Brands must create a data-driven social media strategy that assists them in accessing their target markets. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,222],"tags":[262],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-social-media-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Statistics and Key Insights for the Year 2022 - Digital Gravity<\/title>\n<meta name=\"description\" content=\"Are you looking for the latest social media statistics? We have your back. 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