{"id":3948,"date":"2022-06-24T09:04:52","date_gmt":"2022-06-24T09:04:52","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=3948"},"modified":"2024-12-06T16:56:46","modified_gmt":"2024-12-06T12:56:46","slug":"metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/","title":{"rendered":"Comparison Between Google Analytics 4 (GA4) and Universal Analytics (UA)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-vs-universal-analytics\" >Google Analytics 4 vs Universal Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-for-digital-marketing\" >Google Analytics 4 for Digital Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#conversion-metrics-in-universal-analytics\" >Conversion Metrics in Universal Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#conversion-metrics-in-google-analytics-4\" >Conversion Metrics in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#page-views-google-analytics-4-vs-universal-analytics\" >Page Views: Google Analytics 4 vs Universal Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-for-seo\" >Google Analytics 4 for SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#the-monthly-volume-of-visitors\" >The Monthly Volume of Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#traffic-coming-from-various-search-engines\" >Traffic Coming from Various Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#traffic-coming-from-different-countries\" >Traffic Coming from Different Countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#tracking-conversions-of-your-sites-traffic\" >Tracking Conversions of your Site\u2019s Traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-for-ppc-marketing\" >Google Analytics 4 for PPC marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#important-to-note\" >Important to Note<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-and-ppc-on-amazon\" >Google Analytics 4 and PPC on Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-for-app-store-optimization\" >Google Analytics 4 for App Store Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#user-metrics-ga4-vs-universal-analytics\" >User Metrics: GA4 vs Universal Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#google-analytics-4-for-conversion-rate-optimization\" >Google Analytics 4 for Conversion Rate Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#is-google-analytics-4-better-than-universal-analytics\" >Is Google Analytics 4 Better than Universal Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#how-do-i-enable-google-analytics-4\" >How Do I Enable Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#can-you-run-google-analytics-4-universal-analytics-at-the-same-time\" >Can You Run Google Analytics 4 &amp; Universal Analytics At the Same Time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/metrics-comparison-between-google-analytics-4-ga4-and-universal-analytics-ua\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-vs-universal-analytics\"><\/span>Google Analytics 4 vs Universal Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many website owners use Google Analytics to get knowledge about their site\u2019s users and make great experiences for them. Google released <\/span><b>Google Analytics 4 (GA4)<\/b><span style=\"font-weight: 400;\"> in October 2020. It is a true cross-platform analytics tool based on machine learning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users now want to compare the metrics in their Google Analytics 4 against the reported results in their <\/span><b>Universal Analytics (UA).<\/b><span style=\"font-weight: 400;\"> But, there is a limit to which users can compare metrics between <\/span><b>UA <\/b><span style=\"font-weight: 400;\">and <\/span><b>GA4.<\/b><span style=\"font-weight: 400;\"> Because they both focus on different aspects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Universal analytics focus on hits and sessions and users have to generate separate properties as data streams for web, app \u2014 iOS, and Android. Furthermore, its default measurement is screen views\/page views and it divides events into event category, label, and action.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3950 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-1024x577.jpeg\" alt=\"Google Analytics 4 for Digital Marketing\" width=\"717\" height=\"404\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-1024x577.jpeg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-300x169.jpeg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-768x433.jpeg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-1536x866.jpeg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-2048x1155.jpeg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Digital-Marketing-624x352.jpeg 624w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Google Analytics 4 focuses on events and users. It uses the same property to link various data streams like Android, iOS, and the web. Plus, it enables improved measurement like a scroll, page views, and video engagement by using a toggle button.<\/span><\/p>\n<p>In this article, we will focus on digital marketing, search engine optimization, pay-per-click advertising, app store optimization, and conversion rate optimization. And we will discuss Google Analytics 4 vs Universal Analytics in terms of metrics useful for marketers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-for-digital-marketing\"><\/span><strong>Google Analytics 4 for Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">See if your conversions depend on destination URLs or Universal Analytics (i.e. Action\/ Label\/ Category) events. If you have established similar Google Analytics 4 conversion events as your UA events, then conversion may not vary much.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conversion-metrics-in-universal-analytics\"><\/span><strong>Conversion Metrics in Universal Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Digital marketing agencies<span style=\"font-weight: 400;\"> or individual digital marketers have to set a conversion goal. That goal defines what user action will be considered a conversion. Say, you have set up a \u201cbuy now\u201d goal. Then whenever a person buys your product, it will be counted as a conversion.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3952 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Universal-Analytics-1.png\" alt=\"Conversion Metrics in Universal Analytics\" width=\"699\" height=\"388\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Universal-Analytics-1.png 795w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Universal-Analytics-1-300x166.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Universal-Analytics-1-768x426.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Universal-Analytics-1-624x346.png 624w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Universal Analytics register just 1 conversion for every session for each goal. It means that if a visitor buys your product twice during one session, UA will register only one conversion for the \u201cbuy now\u201d goal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conversion-metrics-in-google-analytics-4\"><\/span><strong>Conversion Metrics in Google Analytics 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers have to set up conversion events in GA 4. A conversion event is every action that a marketer wants to register as a conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here Google Analytics 4 differs from Universal Analytics. It registers each time a conversion occurs. For example, if a user buys your product three times while staying on the same page, three conversions will be registered. Google Analytics 4 has removed the idea of goal and changed it with conversion events.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3954 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Conversion-Metrics-in-Google-Analytics-4-1.gif\" alt=\"Conversion Metrics in Google Analytics 4\" width=\"761\" height=\"476\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Businesses need to understand this difference. Because conversion marketing is a significant element of a <\/span>digital marketing <span style=\"font-weight: 400;\">campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In GA 4, digital marketers need to specify events that are significant for their organization. A conversion event can be a lead form submission, a video completion, a click on an element, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA 4 will generate a conversion report containing all the event names it has received using data sent by you. This report will be a goldmine of information for you to improve your <\/span><a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>digital<\/b><b> marketin<\/b><strong>g<\/strong><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong> strategies<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Page views are another important metric for digital marketing. Let&#8217;s compare this metric between Google analytics 4 and universal analytics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"page-views-google-analytics-4-vs-universal-analytics\"><\/span><strong>Page Views: Google Analytics 4 vs Universal Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generally, the page views aren\u2019t that different between GA 4 and UA, not more than a few percentage points. The reason is that the worldwide website tag shoots at each web page and creates a pageview. But, page views may differ if you have set up some filters in Google Analytics 4 or Universal Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, <\/span>a <a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\"><strong>digital marketing agency in Dubai<\/strong><\/a><span style=\"font-weight: 400;\">\u00a0can easily compare page views between GA 4 and UA by considering any filters they have set up in UA or GA 4.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-for-seo\"><\/span><strong>Google Analytics 4 for SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many new businesses don\u2019t know how to leverage GA 4 for SEO. They can sign up for <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\"><b>SEO services in Dubai<\/b><\/a><span style=\"font-weight: 400;\"> or learn the techniques themselves by reading this section.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-monthly-volume-of-visitors\"><\/span><strong>The Monthly Volume of Visitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It offers organic search figures in the form of a traffic acquisition report. Go to the session default channel grouping under the acquisition section. Here, you can compare the number of visitors you gain from <\/span>search engine optimization<span style=\"font-weight: 400;\"> against other channels. You can also pick various periods and compare them as you do in Universal Analytics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"traffic-coming-from-various-search-engines\"><\/span><strong>Traffic Coming from Various Search Engines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If <\/span>your <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\">SEO company<\/a> <span style=\"font-weight: 400;\">is targeting multiple markets, you should consider other search engines that are widely used in certain countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA 4 replaces the channels report of UA with a traffic acquisition report. Here, you will need to opt for sessions medium\/source as the Primary Dimension.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you are doing SEO, select organic to filter out visitors from other channels. A table will pop up containing statistics on sessions, users, and conversions from multiple search engines.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3961 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-SEO.jpg\" alt=\"Google Analytics 4 for SEO\" width=\"554\" height=\"416\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-SEO.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-SEO-300x225.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-SEO-768x576.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-SEO-624x468.jpg 624w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"traffic-coming-from-different-countries\"><\/span><strong>Traffic Coming from Different Countries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In Universal Analytics, you select the location report under the option \u2018Geo\u2019 of the Audience section. In GA 4, you should go to the demographics section rather than the audience section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Demographics Details report, you will find data by region, country, or city. T<\/span><span style=\"font-weight: 400;\">his report will tell you how users from several regions engage and convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data will be a treasure trove for you to find new ways to adapt your offers and content to the local population of each market.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tracking-conversions-of-your-sites-traffic\"><\/span><strong>Tracking Conversions of your Site\u2019s Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we have mentioned in the previous sections Google Analytics 4 works with events instead of goals that Universal Analytics uses. So, forget about the Goals menu you select in UA to find visual reports on conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Google Analytics 4, you need to opt for \u2018Configure\u2019 on the left pane. Here, you will find the list of events gathered on your property. Specify your desired events as conversions by moving the toggle.<\/span><\/p>\n<p>Your <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\">SEO agency<\/a> <span style=\"font-weight: 400;\">may find that your client has already created many events that are just slightly different from the events you want to create. In that case, you can alter those events and specify the resulting events as conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-for-ppc-marketing\"><\/span><strong>Google Analytics 4 for PPC marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, let&#8217;s discuss Google ads. You should integrate Google ads into your analytics property to view the entire consumer cycle. That involves ways in which visitors engage with your marketing like clicking adverts. Or ways and procedures in which they eventually finish the goals you want them to achieve on your website\/app like going through the content and buying products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits of <\/span>Google PPC<span style=\"font-weight: 400;\">. Here are some perks you will get when you link your Google ads account to your GA4 property.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">View the performance of your ads in the acquisition overview report<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Bring in analytics conversions in your user acquisition report<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Reach new Google display ads specifications in your user acquisition report<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Use analytics audience data to improve Google ads remarketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Use advertising workspace and attribution reports to view your Google <\/span>PPC ad campaigns<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-3962 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-1024x538.jpg\" alt=\"Google Analytics 4 for PPC marketing\" width=\"722\" height=\"379\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-1024x538.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-300x158.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-768x404.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-1536x807.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing-624x328.jpg 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-PPC-marketing.jpg 2000w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"important-to-note\"><\/span><strong>Important to Note<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics (GA4) offers an events and <\/span>pay-per-click advertising<span style=\"font-weight: 400;\"> report. This report can help your organization, advertising agency, or marketing department to create and send PDF files to your colleagues and clients automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike UA which uses the old session-based model, GA4 follows an event-based model. It means that marketers can send larger amounts of data to their analytics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-analytics-4-and-ppc-on-amazon\"><\/span><b>Google Analytics 4 and PPC on Amazon<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon doesn&#8217;t support GA 4 properties yet. But you can use <\/span>Google Analytics platform<span style=\"font-weight: 400;\"> 3 with amazon app flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To monitor the performance of your Amazon PPC campaigns, you need to keep track of some metrics. The most important among them are the number of clicks and impressions, cost-per-click,\u00a0 click-through rate, conversion rate, advertising cost of sale, return on advertising spend, and total advertising cost of sale.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3960 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-1024x576.jpg\" alt=\"Google analytics 4 and PPC on Amazon\" width=\"674\" height=\"379\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-1024x576.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-300x169.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-768x432.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-1536x864.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon-624x351.jpg 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-analytics-4-and-PPC-on-Amazon.jpg 1920w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we now know that clicks and impressions are counted as events in GA 4. You will need to go to switch to your google ad account. Then, navigate to behavior, then events, and then top events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once GA 4 monitors advert clicks or impressions, you will view Advanced Ads in the list of Event Category. Here, you will find the number of clicks and impressions in a certain period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/pay-per-click-dubai\/\"><b>PPC marketing agency<\/b><\/a><span style=\"font-weight: 400;\"> can help you to measure CPC (cost per click), CTR (click-through rate), CVR, ACoS (Advertising Cost of Sale), and other important metrics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-for-app-store-optimization\"><\/span><strong>Google Analytics 4 for App Store Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/aso-app-store-optimization-services-dubai\/\"><b>App store optimization (ASO) services<\/b><\/a><span style=\"font-weight: 400;\"> is a method that app developers and authors employ for search engine optimization for their mobile.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3959 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization-1024x538.png\" alt=\"App Store Optimization\" width=\"718\" height=\"377\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization-1024x538.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization-300x158.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization-768x403.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization-624x328.png 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/App-Store-Optimization.png 1200w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You need to measure the engagement levels of mobile applications and their traction. \u2018User\u2019 is a very powerful metric to do this. Therefore, let&#8217;s first understand what user metrics mean in UA and GA 4.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"user-metrics-ga4-vs-universal-analytics\"><\/span><b>User Metrics:<\/b> <b>GA4 vs Universal Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are 3 user metrics in Google Analytics 4 \u2014 active users, total users, and new users. While Universal Analytics has 2 user metrics \u2014 new users and total users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Universal Analytics, the number of people who engages with a website for the first time defines the metric \u201cNew Users\u201d.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3957 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-1024x576.png\" alt=\"GA 4 vs Universal Analytics\" width=\"980\" height=\"551\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-1024x576.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-300x169.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-768x432.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-1536x864.png 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics-624x351.png 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/GA-4-vs-Universal-Analytics.png 1920w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In Google Analytics 4, the number of people who interacts with a website or install an application for the first time is called new users. The first_open event can trigger it.<\/span><\/p>\n<p>ASO marketing experts<span style=\"font-weight: 400;\"> should note that UA focuses on the total number of users shown as users in its reports. While GA4 focuses on active users, both use the word \u201cusers\u201d in their reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the number of return visits your users pay to your site, the active user criterion in Google Analytics 4 and the total user criterion in Universal Analytics doesn&#8217;t vary much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands can measure customer engagement and its evolution patterns by counting and tracking active users for their mobile applications. When the number of active users increases, it shows that the app\u2019s traction is also increasing.<\/span><\/p>\n<p>App store SEO<span style=\"font-weight: 400;\"> mainly depends on 3 user sub-metrics \u2014 DAU or daily active users, MAU or monthly active users, and WAU or weekly active users. Organizations can track this KPI in GA 4 easily because the \u2018active user\u2019 metric isn&#8217;t present in UA.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-4-for-conversion-rate-optimization\"><\/span><strong>Google Analytics 4 for Conversion Rate Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On average, websites have about a 2 % conversion rate. And it is a great conversion rate. It means that you get two customers for every hundred visitors. In Universal Analytics, we have conversion rate metrics while GA 4 lacks it until now.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3956 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Conversion-Rate-Optimization.jpg\" alt=\"Google Analytics 4 for Conversion Rate Optimization\" width=\"636\" height=\"337\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Conversion-Rate-Optimization.jpg 636w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Conversion-Rate-Optimization-300x159.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/06\/Google-Analytics-4-for-Conversion-Rate-Optimization-624x331.jpg 624w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/conversion-rate-optimization-dubai\/\"><b>Conversion rate optimization (CRO) experts<\/b><\/a><span style=\"font-weight: 400;\"> would need to use Google Data Studio to get conversion rates. Just follow these simple steps.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Make a new report in Google Data Studio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Choose GA 4 property and click add and Data will be added to the report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Eliminate the built-in table from the report and add a scorecard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Set the metrics as conversions and select a single conversion event to find out the conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Hit the \u2018 add a filter\u2019 button and name the filter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Then look for and pick \u2018event name\u2019 and opt for \u2018equal to\u2019 as conditions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Then type the name of the event and save it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Add another score card by using \u2018add a chart\u2019 and change the metrics to either user or session<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">It&#8217;s better to select \u2018user\u2019 as a metric generally but for users who use UA along with GA 4, the session is better as a conversion rate metric<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Then select total users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Select both score cards and right-click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Opt for \u2018blend data\u2019 at the bottom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">Here you go: you have the conversion rate depending on metrics from Google Analytics 4<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"is-google-analytics-4-better-than-universal-analytics\"><\/span><strong>Is Google Analytics 4 Better than Universal Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, Google Analytics is better than Universal Analytics in many ways; as also discussed above in detail. It gives you more insights into your traffic and performance, thus allowing you to improve your search engine marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even Google itself says that Google Analytics 4 is its next-generation measurement solution and soon it will replace Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So users need to be prepared for the future and get accustomed to Google Analytics 4.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-do-i-enable-google-analytics-4\"><\/span><strong>How Do I Enable Google Analytics 4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you looking for a step-by-step guide for adding Google Analytics 4 to your website? Here\u2019s how you can do it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Google Analytics, click on the \u2018Admin\u2019 option.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the desired account \u2014 in case you have multiple accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, in the Property column, select the \u201cUniversal Analytics\u201d property which is responsible for gathering data for your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then on the same column, click on \u201cGA4 Setup Assistant\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now click on \u201cGet started\u201d under I want to create a new Google Analytics 4 property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your site uses the gtag.js, tag, here you can enable data collection by clicking on the \u201cEnable\u201d data collection button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now click on the \u201cCreate Property\u201d button and the setup wizard will perform various operations.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Afterward, you will see &#8220;You have successfully connected your properties&#8221; at the top of your Google Analytics 4 Property Setup Assistant page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to note your GA4 property&#8217;s name so you can find it later.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"can-you-run-google-analytics-4-universal-analytics-at-the-same-time\"><\/span><strong>Can You Run Google Analytics 4 &amp; Universal Analytics At the Same Time?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s possible to send events to both. By dual tagging, you can keep using and getting data to Universal Analytics while you implement Google Analytics 4 on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do it, you must have the Universal Analytics property implemented with gtag.js. There are two ways to do it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the GA4 Setup Assistant and enable data collection using the existing tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now add a new &#8220;config&#8221; command with your tag ID.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Analytics 4 provides a full cross-platform view of the consumer. Its data model is event-based, unlike UA whose data model is session-based. Users have to migrate to GA 4 from Universal Analytics because standard UA properties will not process new hits after 1st July 2023. Google Analytics 4 offers measurement continuity, convenient activation to increase marketing ROI, and automated observations about the consumer experience.<\/p>\n<p>Apart from data model variations mentioned in this blog, your configuration and tagging settings may also cause differences when you compare ga4 vs universal analytics. If you want to benefit from all these perks, then set up GA 4 property as early as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 vs Universal Analytics Many website owners use Google Analytics to get knowledge about their site\u2019s users and make great experiences for them. Google released Google Analytics 4 (GA4) in October 2020. It is a true cross-platform analytics tool based on machine learning. Users now want to compare the metrics in their Google [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comparison Between Google Analytics 4 (GA4) and Universal Analytics (UA)<\/title>\n<meta name=\"description\" content=\"The differences between the UA and GA4 data models are discussed in this article. 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