{"id":3640,"date":"2022-01-12T12:13:42","date_gmt":"2022-01-12T12:13:42","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=3640"},"modified":"2025-10-22T16:37:30","modified_gmt":"2025-10-22T12:37:30","slug":"a-step-by-step-look-at-the-web-design-process-in-2022","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/","title":{"rendered":"A Step-by-Step Look at the Modern Web Design Process"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Imagine yourself walking into a mall on a New Year\u2019s Eve. You want to grab some delightful gifts for friends and relatives. There are a dozen gift shops in front of you, each of them is decorated in a unique way. Which one would you visit first? Of course, the one that\u2019s more inviting due to its captivating exterior display and a dazzling inside!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The same is true for any online business. In this case, your website is like your shop competing against several other same product sellers; <\/span><b>the one with an elegant design and friendly user experience will acquire most of the traffic coming from Google<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3642 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-1.png\" alt=\"Web Design\" width=\"550\" height=\"327\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-1.png 550w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-1-300x178.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But designing a website isn\u2019t a piece of cake. Even someone with decades of experience has to research and iterate several times before reaching a design that converts small businesses into global brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how such revolutionizing designs are created? Your curiosity is getting the better of you. Let\u2019s not make you wait further and jump right into the process.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-is-web-design\" >What is Web Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-importance-of-investing-in-your-websites-design\" >The Importance of Investing in Your Website\u2019s Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#who-is-a-web-designer-whats-his-job\" >Who is a Web Designer, What\u2019s His Job??<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-are-the-most-important-skills-for-a-web-designer\" >What are the Most Important Skills for a Web Designer?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#imagination-creativity\" >Imagination &amp; Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#appropriate-color-usage\" >Appropriate Color Usage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#solid-knowledge-of-design-tools\" >Solid Knowledge of Design Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#understanding-of-the-human-psychology\" >Understanding of the Human Psychology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#communication\" >Communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#web-design-vs-web-development-whats-the-difference\" >Web Design vs Web Development: What\u2019s the difference?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#whats-the-objective-of-a-website\" >What\u2019s the Objective of a Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#your-target-audience\" >Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-nicheindustry\" >The Niche\/Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-quantity-of-content\" >The Quantity of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#usability\" >Usability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-makes-a-%e2%80%9cgood%e2%80%9d-web-design\" >What Makes a \u201cGood\u201d Web Design?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#sophistication\" >Sophistication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#a-balanced-layout\" >A Balanced Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#clarity\" >Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#intelligent-use-of-visuals\" >Intelligent Use of Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#typography\" >Typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#sliders\" >Sliders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#a-design-that-meets-objective\" >A Design That Meets Objective<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#a-peek-into-the-web-design-process\" >A Peek into the Web Design Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#project-definition\" >Project Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#scope-of-the-project\" >Scope of the Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#wireframes-site-architecture\" >Wireframes &amp; Site Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#visual-design\" >Visual Design<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#principles-of-web-design\" >Principles of Web Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#simple-is-better\" >Simple is Better!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#design-for-skimmers-people-in-hurry\" >Design for Skimmers &amp; People in Hurry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#harmony-in-the-design\" >Harmony in the Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#plenty-of-white-space\" >Plenty of White Space<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#types-of-website-design-adaptive-vs-responsive\" >Types of Website Design: Adaptive vs. Responsive<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-is-responsive-web-design\" >What is Responsive Web Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-is-adaptive-web-design\" >What is Adaptive Web Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#adaptive-vs-responsive-web-design\" >Adaptive vs Responsive Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#a-mobile-friendly-layout\" >A Mobile-Friendly Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#engaging-calls-to-action\" >Engaging Calls-to-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#optimization-for-speed\" >Optimization for Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#content-hierarchy\" >Content Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#navigation\" >Navigation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#choosing-a-web-design-tool\" >Choosing a Web Design Tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#photoshop\" >Photoshop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#sketch\" >Sketch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#adobe-dreamweaver\" >Adobe Dreamweaver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#adobe-xd\" >Adobe XD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#framer\" >Framer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#difference-between-a-website-landing-page\" >Difference Between a Website &amp; Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-goal\" >The Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#navigation-2\" >Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#landing-pages-are-visual-heavy\" >Landing Pages are Visual-Heavy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-is-ux\" >What is UX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-value-of-ux-design\" >The Value of UX Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#whos-a-ux-designer\" >Who\u2019s a UX Designer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-are-the-most-important-ux-design-skills\" >What are the Most Important UX Design Skills?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#research-skills\" >Research Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#wireframing-prototyping\" >Wireframing &amp; Prototyping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#understand-of-colors-fonts-visuals\" >Understand of Colors, Fonts, &amp; Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#analytical-skills\" >Analytical Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#interaction-design\" >Interaction Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#decision-mapping\" >Decision Mapping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#mood-boarding\" >Mood Boarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#information-architecture\" >Information Architecture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#ux-design-approach-the-quadrant-model\" >UX Design Approach: The Quadrant model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#essential-tools-for-ux-designers\" >Essential Tools for UX Designers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#axure\" >Axure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#marvel\" >Marvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#framer-x\" >Framer X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#maze\" >Maze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#visual-sitemaps\" >Visual Sitemaps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-is-ui\" >What is UI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#what-skills-do-ui-designers-need\" >What Skills Do UI Designers Need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#where-to-find-ui-inspirations\" >Where to Find UI Inspirations?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#1-competitors\" >1. Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#2-global-brands-irrespective-of-their-industry\" >2. Global Brands (Irrespective of their Industry)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-visual-aspect-of-ui-design\" >The Visual Aspect of UI Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#consistency\" >Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#trends\" >Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#a-clear-hierarchy\" >A Clear Hierarchy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#the-human-aspect-of-ui-design\" >The Human Aspect of UI Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#ease-of-use\" >Ease of Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#content-representation\" >Content Representation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#navigation-3\" >Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#fonts\" >Fonts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#colors\" >Colors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#some-useful-uxui-inspiration-platforms\" >Some Useful UX\/UI Inspiration Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#flickr\" >Flickr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#behance\" >Behance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#figmacrush\" >FigmaCrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#site-inspire\" >Site Inspire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#smashing-magazine\" >Smashing Magazine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#designer-news\" >Designer News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#user-experience-stack-exchange\" >User Experience Stack Exchange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#creative-bloq\" >Creative Bloq<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#medium\" >Medium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-99\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#ux-vs-ui-whats-the-difference\" >UX Vs UI: What\u2019s the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-100\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#how-ux-ui-work-together\" >How UX &amp; UI Work Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-101\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#final-words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-web-design\"><\/span><strong>What is Web Design?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everything you see at the front upon landing on a website is its design. Here are some of the important elements of a website\u2019s front-end:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Layout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Header<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigation bar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Background<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fonts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sliders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And everything in between\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The term web design incorporates both user interface and user experience \u2013 two key USPs of all the most-visited websites on Google. A web designer works on the appearance of a website to make it user-friendly and pleasing to the eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal is to make it so impressive and welcoming that anyone who lands on your website gets amazed by your creativity. And these are not just PC users but visitors browsing your website from different devices and screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept of web design is broader than before as today we design a single website that\u2019s accessible on all devices \u2013 <\/span><b>aka responsive website<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3641\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-2.png\" alt=\"\" width=\"546\" height=\"358\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-2.png 546w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-2-300x197.png 300w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating a design that would look perfect (irrespective of the size of the screen) is one of the modern-day challenges in the web design field.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the only way to overcome this challenge is to hire creative <\/span><b>web design experts<\/b><span style=\"font-weight: 400;\"> who are<\/span> <span style=\"font-weight: 400;\">experienced in the use of modern tools and aware of modern trends.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-importance-of-investing-in-your-websites-design\"><\/span>The Importance of Investing in Your Website\u2019s Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Say you land on a real estate website to find a residential apartment for your use. But the website is so poorly designed that everything looks cluttered.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3643\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-3.png\" alt=\"Investing in Website Design\" width=\"594\" height=\"323\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-3.png 557w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-3-300x163.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The navbar is too big, the background image is blurry, and the color scheme is so off that any user would bounce back without further exploration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will such an ugly design convince any prospect to trust the company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, no\u2026never!!!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around 73.1% of web designers say that a non-responsive design is a top reason why visitors leave a website. (GoodFirms, 2021)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, a website\u2019s credibility is 75% based on its overall design. Turns out a website\u2019s front-end is as important as its background (database and functionalities).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even from SEO\u2019s point of view, your website\u2019s design is extremely important. A poorly designed website will have a higher bounce rate, and this will signal to Google that your website is not worth displaying against all your target keywords. <\/span><a href=\"https:\/\/www.digitalgravity.ae\/blog\/8-statistics-that-prove-responsive-design-is-essential-to-seo\/\"><span style=\"font-weight: 400;\">Stats that prove responsive design is essential to SEO<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, your website\u2019s design is the first impression and a source of building credibility. So, nail it at any cost!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"who-is-a-web-designer-whats-his-job\"><\/span><strong>Who is a Web Designer, What\u2019s His Job??<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Web designing is a creative job. Though some people consider web designers tech geeks or IT professionals, that&#8217;s not always the case. Web designers specialize in creative design work.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3645\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-4.png\" alt=\"Web Designers\" width=\"559\" height=\"369\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-4.png 559w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-4-300x198.png 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of them start from banners, logos, brochures, and moderate photo editing. And with the passage of time move to web designing which requires more focus and expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of a project, a web designer visualized how the end website will look and everything related to the user journey. Then they use their preferred tool to create exactly the same design and share it with the stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once approved, the same design is then passed on to the front-end development team who write code using HTML, CSS, JS, and several different frameworks to create the front-end.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-most-important-skills-for-a-web-designer\"><\/span><strong>What are the Most Important Skills for a Web Designer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, in 2022, we are seeing an increased trend of more university graduates taking web designing as a career. And why shouldn\u2019t they, an average <\/span><a href=\"https:\/\/www.digitalgravity.ae\/\">web designer in Dubai<\/a> <span style=\"font-weight: 400;\">can earn up to AED 10,000 per month.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3646\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-5.png\" alt=\"skills for a web designer\" width=\"645\" height=\"291\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-5.png 559w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Pic-5-300x135.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And once you have gained enough experience and mastered the modern web design tools, the sky\u2019s the limit!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as mentioned before, it\u2019s not a piece of cake. There are quite a few skills you must have if you want to work in a reputable<\/span> <a href=\"https:\/\/www.digitalgravity.ae\/\"><span style=\"font-weight: 400;\">web design agency in Dubai<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"imagination-creativity\"><\/span>Imagination &amp; Creativity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Accomplished web designers don\u2019t steal ideas but gather inspirations and spin them into something unique and seductive ( yeah, some designs make an offer so tempting that you end up converting).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both creativity and imagination are good-gifted skills. Without these you will never be able to create something extraordinary and out of the box.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"appropriate-color-usage\"><\/span>Appropriate Color Usage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If one can\u2019t play with colors, he will never be a good designer. Have you ever come across a website that drew attention to each important section due to intelligent use of colors? Only a good web designer can do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A designer must be familiar with the color wheel and how contrasting and analogous colors work together to leave a staggering impression on the visitor.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"solid-knowledge-of-design-tools\"><\/span>Solid Knowledge of Design Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are quite a few design tools available. Naturally, if a web designer has an understanding of the basics of web designing, switching to another tool won\u2019t be a big deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s up to you whether you want to develop proficiency in one tool or become the master of one. But it\u2019s essential to ensure that a certain tool is capable of delivering the desired results if you want to stick to it for most of your web design tasks.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"understanding-of-the-human-psychology\"><\/span>Understanding of the Human Psychology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good designer always keeps in mind the basic human psychology while creating a user interface and user experience of a website. A human-friendly interface is pleasing to the eyes and easy to navigate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can tell by simply looking at the page or options in the menu what they are about. The user journey is an integral part of every website\u2019s design, where the prospect lands and how he will be ultimately directed to the service or product page.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"communication\"><\/span>Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can\u2019t excel in any creative or technical skill without having adequate communication skills. A designer\u2019s ability to understand the goals of the stakeholders and how the end-user can take the required action plays a critical role in his success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designers who strive to deliver aesthetics and sophistication together are good listeners and observers. Replicating the same approach that yielded success in the previous project won\u2019t necessarily bring the same results in another project. Skilled and experienced designers devise custom solutions for every new website they work on.<\/span><\/p>\n<p><strong>Also Read: <\/strong><a href=\"https:\/\/www.digitalgravity.ae\/blog\/which-inspiration-should-a-designer-use-for-web-design\/\"><b>Which Inspiration Should a Designer Use for Web Design in 2022?<\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"web-design-vs-web-development-whats-the-difference\"><\/span><strong>Web Design vs Web Development: What\u2019s the difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we discuss the web design process, let\u2019s clear your queries about the difference between web design and web development first.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3672\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Web-design-vs-Web-Development.png\" alt=\"Web-design-vs-Web-Development\" width=\"616\" height=\"301\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Web-design-vs-Web-Development.png 616w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Web-design-vs-Web-Development-300x147.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p><strong>What to Consider When Designing a Website?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned before, every project requires a custom solution. Though the approach remains the same, it\u2019s worth noting a few points to take your first step in the right direction.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"whats-the-objective-of-a-website\"><\/span>What\u2019s the Objective of a Website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As it goes without saying, every website is created with a certain objective in mind. And the best person to ask what&#8217;s the objective of a website is the client itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Digital Gravity, we sit down with our clients to discuss their target audience and market, and the action they want people to take on their site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, some websites are created for the sake of a portfolio. They contain a few pages with little content, so the design has to be compelling and crispy. The objective here is to display a company or individual\u2019s portfolio in a professional manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/ecommerce-web-development\/\">e-commerce website development<\/a> <span style=\"font-weight: 400;\">consists of hundreds of pages, each page has to be unique in a certain way. The objective here is to drive conversions. And a website\u2019s design plays a crucial role in boosting conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No wonder why so many brands <\/span><b>hire UX\/UI experts<\/b><span style=\"font-weight: 400;\"> only to design a user\u2019s journey right from the first page.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"your-target-audience\"><\/span>Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You must know who your client\u2019s target audience is. For instance, a nonprofit organization would gladly accept traffic coming from anywhere in the world as long as it contributes to its goal. And the design has to be relatable to the cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, an e-commerce store designed for Emiratis would feel local to anyone landing on the website. In short, you should consider the demographics of your target audience to evoke powerful, positive emotions in their minds when they visit your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website should sound familiar to the people of a certain age, with varying beliefs and biases, and with different buying habits. The elements used, the color used in the visuals, the combination of text along with other website elements, and everything in between matters!<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"the-nicheindustry\"><\/span>The Niche\/Industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before creating a layout and implementing color schemes on different pages, it\u2019s important to consider the industry in which the website is going to compete in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a website designed to promote environmental protection would have green as the predominant color. Likewise, <\/span>e-commerce website designers<span style=\"font-weight: 400;\"> choose a color combination that strikes a chord with their prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for the typography, images, and videos, and the vibes you get from a particular design. The best way to go about it is to study the client&#8217;s competitors so the end product is the best of all!<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"the-quantity-of-content\"><\/span>The Quantity of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Search engine optimization is the backbone of anyone&#8217;s online business today. Poor SEO means no visibility. And the design of a website is certainly a part of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, depending on the industry you are working in, the requirement of the content on the website varies. Mostly, well-optimized websites have lots of text content and a few visuals here and there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a designer, it\u2019s your job to figure out how much space you should leave for content. Moreover, white spacing is essential for maximum readability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0At Digital Gravity, our designers work alongside <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\"><span style=\"font-weight: 400;\">SEO professionals<\/span><\/a><span style=\"font-weight: 400;\"> to avoid any inconvenience in the future when the site is being optimized for higher visibility on Google.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"usability\"><\/span>Usability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the end, it\u2019s all about usability. The easier it\u2019s to navigate your website and take the action that you want your audience to take, the better the results will be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your design is consistent everywhere, the visual cues are sprinkled on every page in suitable places to maintain user engagement. Buttons hover states, and menus should be simple yet intuitive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put yourself in your prospect\u2019s shoes and consider how you would react to the design you have just created. Will it be able to deliver the first impression that you want to create?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-a-%e2%80%9cgood%e2%80%9d-web-design\"><\/span><strong>What Makes a \u201cGood\u201d Web Design?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have talked about the pre-design stuff to take care of, it\u2019s time to discuss how the end design should be like. Or, what makes a website\u2019s design worth admiring.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"sophistication\"><\/span>Sophistication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lot of designers treat a website as a dust bin where they dump all the garbage they could find while designing. Website designing isn\u2019t about littering the front-end with all sorts of elements \u2013 even if they weren\u2019t necessary or didn\u2019t make sense to a certain page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-designed front-end is always sophisticated. It\u2019s aesthetically pleasing and feels relevant to what the website is about. Clear site navigation is what directs the reader to the relevant page even when the reader has a little time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the layout to typography, visuals and animations, and everything in-between look sophisticated altogether.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"a-balanced-layout\"><\/span>A Balanced Layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Designing a balanced layout is a test of one\u2019s creative and analytical skills. Only a designer with sound knowledge of varying screen sizes and prior experience can nail this aspect of a design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An ideal layout has only limited options in the menu bar. Moreover, there\u2019s enough negative space to drive visitors towards your call-to-action, or another important page. A balanced layout also considers the web copy so it looks prominent even from a distance.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"clarity\"><\/span>Clarity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A website\u2019s design is all about clarity. If the user doesn\u2019t understand right away upon landing on your website what it is about or where he\u2019s supposed to click to get to a particular page, your design (regardless of how creative it is) is useless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-designed website stands out among a dozen others competing in the same niche due to its clear interface.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"intelligent-use-of-visuals\"><\/span>Intelligent Use of Visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visuals are the soul of any design. They imbue subtle energy to a front-end that keeps the visitors hooked. More than 90% of content marketers today add visuals to their content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And not just videos and images but infographics as well. Particularly when your website is not a commercial but an informative platform.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"typography\"><\/span>Typography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aha, how can we forget the typography and fonts used on a website? Indeed, they are part of the design and could make or break it. The confusing part is that no font is good for all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which font is right for you depends on the predominant color on your website, other elements, how the text looks in the final design, and how easy it is to read.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"sliders\"><\/span>Sliders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modern-day website designs are incomplete without sliders. They boost user <\/span><span style=\"font-weight: 400;\">engagement and build curiosity from the start. A user can comprehend much more about the business and brand through a slider as compared to chunks of paragraphs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A user feels in control of his journey. On a single click, he can be directed to another page being displayed in the slider. Besides that, they are visually appealing and pleasant to see \u2013 particular on your first interaction with the site.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"a-design-that-meets-objective\"><\/span>A Design That Meets Objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And lastly, a good web design meets the objective. There\u2019s nothing like a fixed design that fits any business or industry. We at Digital Gravity give a lot of importance to this aspect of design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say a design that we created for a real-estate business nailed it for our client, is it necessary that a similar design would work for a housing society? No, not always. The objective behind every business varies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep things streamlined, we interact with clients in multiple sessions and note down even a small requirement. This way, our designers are able to create a layout with elements that cater to their business needs in the best manner possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-peek-into-the-web-design-process\"><\/span><strong>A Peek into the Web Design Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The real magic is in the process. You can\u2019t create designs on a whim or by randomly moving from one phase to another. It\u2019s a step-by-step process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s give you a look into our approach \u2013 the approach that all top-tier <\/span><b><a href=\"https:\/\/www.digitalgravity.ae\/\">web design<\/a> agencies in Dubai<\/b><span style=\"font-weight: 400;\"> take:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"project-definition\"><\/span>Project Definition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><b>Landing page design service <\/b><span style=\"font-weight: 400;\">or <\/span><b>web development in Dubai<\/b><span style=\"font-weight: 400;\">, we are known for our streamlined and systematic design process. The first step is always to communicate with the stakeholders and note down the objectives behind this investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ask us to create a <\/span><b>UX design<\/b><span style=\"font-weight: 400;\"> from scratch while some approach us for changes in the existing designs. The only way to satisfy them is by understanding the reason for the site\u2019s existence and what it&#8217;s supposed to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, this process goes so far that our design team has to interview the organization\u2019s stakeholders and learn about their strategic goals, who their target audience is, and most importantly who are their competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And by no means this is just a verbal process. In fact, all the collected information is then saved in a well-formatted project brief in written form. This brief has five different parts:<\/span><\/p>\n<p><b>Project summary:<\/b><span style=\"font-weight: 400;\"> The general overview of the project.<\/span><\/p>\n<p><b>Goals: <\/b><span style=\"font-weight: 400;\">XYZ number of specific measurable goals that the site should achieve.<\/span><\/p>\n<p><b>Target audiences: <\/b><span style=\"font-weight: 400;\">Who are the target audience, their buying habits, demographics, etc. Some organizations speak to multiple organizations (such as customers, stakeholders, internal audience, suppliers, government institutions, etc).<\/span><\/p>\n<p><b>Messages: <\/b><span style=\"font-weight: 400;\">The voice and tune associate with the brand, too formal or casual, humorous or serious, etc.<\/span><\/p>\n<p><b>Competition: <\/b><span style=\"font-weight: 400;\">Overview of the competitors\u2019 website, messaging, navigation, calls to action and key differentiators, etc.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"scope-of-the-project\"><\/span>Scope of the Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before we get things rolling, it\u2019s one of the fundamental steps to define the scope of the project. A well-defined project scope plan includes deliverables and activities in the months to follow. This way, the client and all the stakeholders involved know when they can expect the final design to be ready.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3649\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-6.png\" alt=\"web design process\" width=\"579\" height=\"359\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-6.png 564w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-6-300x186.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> If clients are happy to communicate and receive deliverables through a single channel, Asana Gantt Chart Marker comes in really handy. You can outline major activities as well as the tasks associated with each along with starting and ending dates.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"wireframes-site-architecture\"><\/span>Wireframes &amp; Site Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before creating a layout, it\u2019s important to design a site architecture. For example, how many pages the website will have, and how they will be connected to each other?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A site architecture consists of the sitemap and wireframes. A well-designed architect will eventually give your website\u2019s design a sophisticated look, any visitor on the website will be able to understand what it\u2019s about and where to click to get specific information.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"visual-design\"><\/span>Visual Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once we have done all the paperwork and a roadmap is ready, there begins the design process. Having a blueprint ready makes our job quite easy and the chances of any error are minimized to a great extent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s our web designers\u2019 job to visually convey key brand perceptual ideas within the design. And due to their decades of experience and up-to-date knowledge of web design concepts, they are very much capable of doing so!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"principles-of-web-design\"><\/span><strong>Principles of Web Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being a <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/ui-ux-design-dubai\/\"><span style=\"font-weight: 400;\">UX\/UI design agency in Dubai<\/span><\/a><span style=\"font-weight: 400;\">, we have designed hundreds of sales-inducing landing pages for our clients. And you may ask what are our secret ingredients for coming up with such powerful designs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some key web design principles you should memories and implement while designing a website for any industry:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"simple-is-better\"><\/span>Simple is Better!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You read it right, simple is better. What amateur web designers try to do is include too much in a little space alongside getting fancy with color scheme and typography. More often than not, the end design feels cluttered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the basic principles of effective web designing is choosing colors that communicate your intended message and evoke emotional responses. We find a color palette that fits the brand and allows it to influence the customer\u2019s behavior towards the product or service being advertised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can be said about typography, which draws attention and serves as a visual representation of a brand&#8217;s message. Stick to one or two fonts, strictly avoid multiple fonts for each area. If you use a different font in every section the real message will remain obscured and couldn&#8217;t be communicated to the prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are bound to get over-excited while including visuals in your website. But keep your excitement in check and use visuals only where they make sense (preferably the real ones or royal-free images and videos available for download).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are adding an image, video, illustration, or any form of graphics, make sure they are expressive and capture the spirit of the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research tells us 90% of the information our brain accumulates is visual. And it can process images 60,000 times faster than text. So every website must have images but only those that form an impression of professionalism and credibility in the visitors\u2019 minds.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"design-for-skimmers-people-in-hurry\"><\/span>Design for Skimmers &amp; People in Hurry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Krug\u2019s first law of usability is: \u201cDon\u2019t make the user think.\u201d And it aptly explains the state of an average user landing on the website. With a declining attention span, now less than 8 seconds, you can\u2019t create a research paper in the form of a website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when lengthy pages and scroll bars worked. The second most important principle is to design for the skimmers, people who are going to make their decision ( whether to buy or not, or subscribe or not) in the next few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We make sure we get rid of the question marks \u2013 the decision users make after a lot of thinking. Why bother them to search for their answer or make them feel unsure in the first place?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our designers keep the navigation and site architecture intuitive, so people can explore more without getting bored and get each and every query answered that might stop them from clicking on the \u201cbuy now\u201d button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is creating a clear structure, moderate visual clues, and recognizable links so the user can find his path to the aim. The most important information about the brand should stand out with the minimum cognitive load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high bounce rate is often the cause of ignoring this all-important web design principle.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"harmony-in-the-design\"><\/span>Harmony in the Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By harmony we mean every element of a layout should work together. How would you react if you see an oversized button on a website, or worse come across contrasting colors spoiling the look? Of course, you will leave that site immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why a harmonious design stands out among hundreds of others created without adequate planning. Incongruities and interruptions in the user experience will distract the user and ruin your months-long effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best practice is to have a vision for how they all fit together. As mentioned before, designing isn\u2019t about cramming elements together but playing with elements in such a way that the design instantly captures the attention of the prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always be thoughtful about the weight of each element and how they affect the overall look. This sense of harmony will also extend to the brand\u2019s identity including the site\u2019s voice and tone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/hire-qa-engineer-dubai\/\"><span style=\"font-weight: 400;\">quality assurance experts<\/span><\/a><span style=\"font-weight: 400;\"> are quite strict in this regard. And since our approach has been the same for years, it\u2019s a norm for us to make things user-friendly by establishing uniformity among the fonts, visuals, and navigation.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"plenty-of-white-space\"><\/span>Plenty of White Space<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another important principle associated with web designing is the clever use of white space. This will improve the readability of text and allow you to highlight the unique selling points of a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of cramming elements against each other, leave space between graphics, margins, columns, paragraphs, and visuals. White space helps designers to create a hierarchy for all the visuals and text parts of a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White space creates harmony, balance, and leads the reader from one element to another. The idea behind this spacing is to make the design simple and uncluttered alongside delivering information that our readers will enjoy and appreciate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"types-of-website-design-adaptive-vs-responsive\"><\/span><strong>Types of Website Design: Adaptive vs. Responsive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now then, we have talked quite a bit about web designers and the whole web design process. Let\u2019s now discuss the two common types of web designs, adaptive and responsive.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-responsive-web-design\"><\/span>What is Responsive Web Design?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The word responsive in the context of web design means a layout that can adjust itself according to the size of the screen. <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/responsive-website-design-dubai\/\"><span style=\"font-weight: 400;\">Responsive web design<\/span><\/a><span style=\"font-weight: 400;\"> is one of the standard modern-day web approaches to create state-of-the-art digital products.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3650\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-7.png\" alt=\"responsive design\" width=\"582\" height=\"328\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-7.png 555w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-7-300x169.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Flexible grids and layouts, pictures, and the smart use of CSS media queries are all used in this technique. So if a user switches from his laptop to iPad, the website automatically switches to accommodate for the resolution, image size, and scripting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s too costly to create a separate website for each user, so responsive web design is the go-to approach of enterprise-level businesses.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-adaptive-web-design\"><\/span>What is Adaptive Web Design?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adaptive web design is another approach to create layouts that display content and pages equally well on all sizes of screens. Web designers apply the adaptive web design approach in graphical unit interfaces so the web pages can function on devices of different sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An adaptive design has multiple fixed layouts. It will automatically display the layout designed for a particular device when it\u2019s opened on it. A mobile user will see a layout designed for mobile, a laptop user will see a layout designed for a laptop, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now the question is, what\u2019s the difference between both?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"adaptive-vs-responsive-web-design\"><\/span>Adaptive vs Responsive Web Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3673\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Responsive-Web-design-vs-Adaptive-Web-Design.png\" alt=\"Responsive-Web-design-vs-Adaptive-Web-Design\" width=\"629\" height=\"308\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Responsive-Web-design-vs-Adaptive-Web-Design.png 629w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Responsive-Web-design-vs-Adaptive-Web-Design-300x147.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Responsive-Web-design-vs-Adaptive-Web-Design-624x306.png 624w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p><strong>The Most Important Elements of Web Design<\/strong><\/p>\n<p>To make your website stand out, irrespective of the competition in your industry, certain elements are of utmost importance. Besides images and usability, here are five of those yet to be discussed:<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"a-mobile-friendly-layout\"><\/span>A Mobile-Friendly Layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Succeeding online without a mobile-friendly website in 2022 is a fantasy. Mobile devices (excluding tablets) account for more than 50% of the global website traffic. And this trend will continue to increase. So mobile-friendliness is one of the key elements of the web design process.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"engaging-calls-to-action\"><\/span>Engaging Calls-to-Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What\u2019s the purpose of a website? Of course, the goal is to persuade people to take action. It could be buying a product or asking them to subscribe to your email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the case, the objective can\u2019t be achieved without an engaging call to action. Make it so tempting and captivating that even the cold audience ( that randomly landed on your page) ends up converting.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"optimization-for-speed\"><\/span>Optimization for Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A web page that takes longer than 5 seconds to load loses approximately 90% of the traffic. Moreover, a 100-millisecond delay in load time can cause a drop of 7% in the conversion rate. Though it\u2019s the front-end developer\u2019s job to take care of the website\u2019s load and speed, designers have to consider this aspect while creating a design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more elements you include the longer the page loading time will be. The best practice is to include animations and sliders only where they make sense.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"content-hierarchy\"><\/span>Content Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content hierarchy is another important part of the web design process. Even content has a priority, some images and texts are optional while some deliver the punch you need to drive conversions. It\u2019s the web designer\u2019s job that highly the most important information and has space for supportive\/additional info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We at Digital Gravity involve writers in the <\/span><a href=\"https:\/\/www.digitalgravity.ae\/blog\/what-is-the-anatomy-of-the-landing-page-and-why-we-should-use-it\/\"><strong>landing page design<\/strong><\/a><b> <\/b><span style=\"font-weight: 400;\">process to make sure both the content and design complement each other.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"navigation\"><\/span>Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And lastly, you should give extra attention to the navigation. See it as the end-user, how would they perceive it? Is it too fancy or confusing? Can the user easily navigate?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A viewer should know where exactly he is on the website and how he can access the desired information. There is a \ufb01ne line between an interactive menu and an annoying one, think before you create one!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"choosing-a-web-design-tool\"><\/span><strong>Choosing a Web Design Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tools can make or break the design of your website. As it goes without saying, the more features a tool offers the easier will it be for you to create something untaught!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend the following tools for designing your website:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"photoshop\"><\/span>Photoshop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Who hasn\u2019t heard about Photoshop? All web designers are aware of its use because in the first phase a PSD is designed for a website that is later converted into responsive HTML.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3651\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-8.png\" alt=\"photoshop\" width=\"618\" height=\"331\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-8.png 559w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/pic-8-300x161.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/psd-to-html-dubai\/\"><span style=\"font-weight: 400;\">PSD to HTML conversion<\/span><\/a><span style=\"font-weight: 400;\"> is a basic skill every web designer needs to learn before he is ready to kick-start his professional career.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"sketch\"><\/span>Sketch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The sketch is another popular web design tool. It is mainly used for vector UI designs. You can create interfaces and prototypes for your online store and businesses, which is a handy feature in the testing phase.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/d8584c1a-62a6-4ddd-8ae2-1a15840a4748\/10-multiple-artboads-opt.jpg\" alt=\"Using Sketch For Responsive Web Design (A Case Study) \u2014 Smashing Magazine\" width=\"619\" height=\"386\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also use reusable UI assets and elements, minimizing the time and effort served on future projects. Further, you can export your design into a clickable prototype.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"adobe-dreamweaver\"><\/span>Adobe Dreamweaver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adobe Dreamweaver is the favorite tool of quite a few of the design experts part of our team. You don\u2019t need to be a coding geek to use this awesome tool. You can perform HTML editing alongside visual designing as it\u2019s capable of both.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.adobe.com\/content\/dam\/cc\/us\/en\/products\/dreamweaver\/max2019\/dt_Dw_riverflow2_660x495.jpg.img.jpg\" alt=\"Website design software | Adobe Dreamweaver\" width=\"522\" height=\"392\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The real-time changes made in the design cut down the time spent on <\/span><strong>website development<\/strong><span style=\"font-weight: 400;\"> to a great extent. That\u2019s why despite being an old tool it\u2019s still used.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"adobe-xd\"><\/span>Adobe XD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Though it\u2019s a paid tool, <\/span><a href=\"https:\/\/www.digitalgravity.ae\/blog\/adobe-xd\/\"><span style=\"font-weight: 400;\">Adobe XD<\/span><\/a><span style=\"font-weight: 400;\"> is quite popular. We recommend it for low and high-fidelity designs and prototypes. It is primarily used for creating prototypes and design mock-ups.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*9IXeDglOYfVX2FLB8JSlwg.jpeg\" alt=\"4 Things I learned from Adobe XD | UX Collective\" width=\"657\" height=\"369\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you are a Photoshop user and looking to switch to another tool, Adobe is a great choice because it is quite similar to Photoshop.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"framer\"><\/span>Framer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Framer is another popular tool among web designers. Framer was once used to be a JS library used for creating prototypes, today it\u2019s an all-in-one tool used for creating awesome designs and no-code prototypes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/kaxdYTcb5FQnDya23zPZ3V-1200-80.jpg\" alt=\"Use Framer X to build interactive prototypes | Creative Bloq\" width=\"675\" height=\"377\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Framer features a huge library of visual assets, each of which is customizable. So whatever your needs are, you can simply add those visuals in your design after small tweaks here and there.<\/span><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">These are just five of the best tools being used today. Don\u2019t hesitate to explore and experiment with more web design tools. The design landscape is constantly evolving and so are the tools. To create modern and aesthetic designs, you need tools that bring advanced features to the table and give you creative freedom.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"difference-between-a-website-landing-page\"><\/span><strong>Difference Between a Website &amp; Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now then, we have talked in detail about the web design process. But do you know what\u2019s the difference between a website and a landing page? If you think they\u2019re the same, that\u2019s not the case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A landing page and website serve two different purposes. And thus, you will find quite a difference in their designs.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"the-goal\"><\/span>The Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The primary difference between the two is the goal. Both have two different goals, a website contains detailed information about the brand. It is also a source of user engagement. A website may consist of hundreds of pages and each page has a specific goal or content in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, landing pages have a single goal. It could be growing your email list or selling a product. They are to the point and have very little content. These are part of the user journey where your prospects make a decision \u2013 either they convert or bounce back, nothing in between.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The designer has to consider the goals behind each while designing the UI of both.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In terms of content, landing pages are very small. The content is mostly in the form of visuals and there\u2019s no lengthy page scroll bars. You have to say it all within a few hundred words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a single page on a website can have up to 500-800 words. And as you increase pages, the word count of the entire website keeps going up. For a designer, it\u2019s a challenge to design a landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may sound easy, but as a <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/landing-page-design-dubai\/\"><b>landing page design and development company in Dubai<\/b><\/a><span style=\"font-weight: 400;\">, we understand the importance of research and strategy in the landing page design process.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"navigation-2\"><\/span>Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have seen landing pages, you must have noticed that there is no navigation. What\u2019s the point of having one when there\u2019s only one page? On the other hand, websites need navigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a navigation bar, a user would find himself lost with nowhere to go. Though it may sound like a cut down in work for a designer, it\u2019s a challenge: How would you make a page look normal without a nav bar?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, designers show headlines at the top of a landing page to instantly catch the attention of the visitor.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"landing-pages-are-visual-heavy\"><\/span>Landing Pages are Visual-Heavy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you must have noticed in hundreds of landing pages you have seen yourself, they contain a video or multiple images than a single page of a website. The thing is, the purpose of a landing page is to derive action, whereas a website also has informational content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there\u2019s no better way to convince your prospect than display positive images or video testimonials regarding your product or service. So naturally, designers use a lot of visuals in the landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, the layout of a landing page is quite different to a normal website and the designer has to make sure visuals look impressive and convey the intended message in the best manner possible!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-ux\"><\/span><strong>What is UX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User Experience\u2026 sounds familiar? You must have heard this term hundreds of times. The online experience you provide to a visitor decides whether the same customer will return again or not. And most importantly, Google now ranks websites based on their User Experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3652\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-scaled.jpg\" alt=\"UX Design\" width=\"724\" height=\"354\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-300x147.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-1024x501.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-768x376.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-1536x752.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-2048x1002.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-624x305.jpg 624w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The term \u2018User Experience\u2019 has broad meanings. It involves the entire process of acquiring and integrating the product, the design and usability of a website, the functionalities, and how one feels while reading content or navigating on your website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-value-of-ux-design\"><\/span><strong>The Value of UX Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you plan to buy a product online you click on a dozen different stores. But you only buy from a store that addresses your pain points, sounds familiar, and the design is so captivating that your gut feeling tells you that\u2019s the right place to buy. Ever wondered why this happens?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because human beings crave comfort. Making buying insanely easy is the best way to increase conversions. People don\u2019t hate buying but they buy from places where they have to do the least research and can buy with a single click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some worth noting statistics that reflect the importance of UX design:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A dollar invested in user experience yields a $100 return.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">39% lose their interest in the content when the images take too long to load.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 80% of adults believe a company&#8217;s mobile website should be just as good as its desktop one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% of users don\u2019t return to a website after a bad user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a website takes more than 3 seconds to load, 40% of the traffic will bounce back.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% of people prefer to read lists with bullet points.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just a few stats. You can find hundreds of more numbers compiled in recent years, each of them advocating the fact that UX is everything. The real evaluation of UX\u2019s importance can be done in terms of revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invest in your website\u2019s UX by connecting with a <\/span><a href=\"https:\/\/www.digitalgravity.ae\/services\/ux-design-dubai\/\"><span style=\"font-weight: 400;\">UX design company in Dubai <\/span><\/a><span style=\"font-weight: 400;\">and experience the change yourself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whos-a-ux-designer\"><\/span><strong>Who\u2019s a UX Designer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of people are confused between the term \u2018web designer\u2019 and \u2018UX designer.\u2019 Previously, there was no such concept of UX design, or I should say it wasn\u2019t given any importance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But today, as hundreds of websites are competing in a single niche, the one with a human-friendly UX stays ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that introduced the profession of UX specialists. These are not ordinary designers or coders but people with creative and analytical minds who design the customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, they step into the shoes of a customer and advocate for the user&#8217;s needs while balancing the business goals.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3656 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-scaled.jpg\" alt=\"UX Designer\" width=\"683\" height=\"384\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-300x169.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-1024x576.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-768x432.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-1536x864.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-2048x1152.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/MicrosoftTeams-image-2-min-1-624x351.jpg 624w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><a href=\"https:\/\/www.digitalgravity.ae\/services\/ux-audit-dubai\/\"><span style=\"font-weight: 400;\">UX design audit agencies in Dubai<\/span><\/a> <span style=\"font-weight: 400;\">now have teams dedicated to this department. Their job is to design and test the UX of the websites they design and develop for their clients.\u00a0<\/span><\/p>\n<p><b>User research: <\/b><span style=\"font-weight: 400;\">As mentioned before, UX experts are not only creative but have a sound knowledge of human psychology. They conduct detailed research about the prospects of a business that will be landing on the website daily. They also study the competitors, the industry standards, and the technical barriers to craft an action plan.<\/span><\/p>\n<p><b>Design: <\/b><span style=\"font-weight: 400;\">A UX designer analyzes the design of a website. Mind you, it\u2019s not just about making it pretty but convenient as well for the end-user. If the design is creating problems instead of solving them and the UX designer suspects it will turn off the majority of visitors, the design will be rejected.<\/span><\/p>\n<p><b>UX copy check: <\/b><span style=\"font-weight: 400;\">A UX designer also checks the written copy that will go onto the website. Does it sound good with the design, or does it reflect the voice of the product\/organization? Content now intersects with the UX of a website, so UX designers are kind of jack of all trades in digital marketing.<\/span><\/p>\n<p><b>Validation with users: <\/b><span style=\"font-weight: 400;\">This is a crucial phase of the UX design process. Once the UX is ready, the UX expert will identify the problems faced by users during interactions. The user behavior insight will help the UX team and designers to further improve the experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-most-important-ux-design-skills\"><\/span><strong>What are the Most Important UX Design Skills?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fancy a career as a UX designer, want to know what are the skills required? The following skills are a must for every User Experience designer:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"research-skills\"><\/span>Research Skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">UX designers are great researchers. They like to surf online for hours, observing the UXs of competitors\u2019 websites as well as websites of top brands from various other industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to collect as much inspiration as you can. From similar websites they get an idea about the needs of a user, their expectations, motivations, etc. The research is the core of every exemplary UX.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to reinvent the wheel but work on the proven UXs while sprinkling your creative ideas from the top.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"wireframing-prototyping\"><\/span>Wireframing &amp; Prototyping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">UX designers have a great understanding of wireframing and prototyping. Both help to understand the functionality of a design and how it will work before the final product is ready. The developer and the stakeholders get an idea what are the barriers associated with the idea, and if it\u2019s implementable or not in the first place.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"understand-of-colors-fonts-visuals\"><\/span>Understand of Colors, Fonts, &amp; Visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visual communication is an important part of every designer\u2019s job. It allows UX designers to create interactive prototypes and mockups that leave a great impact on users. Every User Experience expert has a solid understanding of layout, color, typography, icons, and images.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"analytical-skills\"><\/span>Analytical Skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All skilled UX exports have great analytical skills that help them to understand the design and how well a user would be able to interact with it. Based on those analytical skills, a UX designer will understand the connection between product and user, ultimately enabling them to iterate better designs.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"interaction-design\"><\/span>Interaction Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may have designed something striking but how can you be sure that your user sees it the same way? It\u2019s important to understand how a user will interact with the design. All UX designers use interactive prototypes to understand how a user will interact with the product and if it\u2019s better than the competitors\u2019 website or not.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"decision-mapping\"><\/span>Decision Mapping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lot happens in the visualization before the design is ready. Decision-mapping is a method for improving the logical structure of the design. It\u2019s like planning how the visitor will move from one page to another and eventually take the intended action.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"mood-boarding\"><\/span>Mood Boarding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mood boarding in UX is a collage of icons, images, fonts, and other UI elements that communicate the artistic direction of a project. Each of these elements has a significant impact on the mood.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the User Experience designers have to focus on meeting user needs and solving the present problems.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"information-architecture\"><\/span>Information Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about littering the interface with as much information as possible but creating content in a hierarchy. There\u2019s a certain sequence to be followed to make the information comprehensible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a UX designer\u2019s job to work on this aspect. If the information is not presented in the right manner, the website will not meet the objectives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ux-design-approach-the-quadrant-model\"><\/span><strong>UX Design Approach: The Quadrant model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chances are you have already heard about the Quadrant model. It\u2019s nothing new but revolves around the same UX design skills we have discussed above. Namely:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction Design (IxD)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience Strategy (ExS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information Architecture (IA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Research (UR)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/99designs-blog.imgix.net\/blog\/wp-content\/uploads\/2020\/08\/UX_design_principles_jpg_-EtzLc2m.jpg?auto=format&amp;q=60&amp;w=1280&amp;h=750&amp;fit=crop&amp;crop=faces\" alt=\"The 7 principles of UX design\u2014and how to use them - 99designs\" width=\"685\" height=\"402\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"essential-tools-for-ux-designers\"><\/span><strong>Essential Tools for UX Designers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you must be thinking about the tools used in the UX design process. They are often the same tools we use in the web design process as the nature of both tasks is quite similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, certain tools are specifically used for UX design. A few of the prominent ones are:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"axure\"><\/span>Axure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Axure is a prototyping tool apt for creating prototypes full of details to avoid any inconvenience in the future. You can also track the workflow through it. The tool is equipped with popular prototyping and UI design features. You can even monitor the changes in real-time and minimize the delivery time.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.axure.com\/wp-content\/uploads\/fly-images\/10613\/Screen-UI@2x-2-1250x756.png\" alt=\"Axure\" width=\"612\" height=\"357\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can test the functionalities and put everything together for an easy developer handoff. Smooth project management and streamlined communication are one of the perks of Axure among several other tools used for UX designing.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"marvel\"><\/span>Marvel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marvel is a great UX\/UI design tool for both amateur and experienced designers. Its ability to use both low fidelity and hi-fi wireframes, interactive prototypes and conduct user testing makes things easy for the users.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marvelapp.com\/static\/00-hero-new@2x-f6a65160e5b1177c269e9e1b7e0cf7d2.jpg\" alt=\"Marvel App\" width=\"641\" height=\"476\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, it gives you everything you need to design and test your prototypes. Its Handoff feature gives developers all the HTML code and CSS styles they need to get started.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"framer-x\"><\/span>Framer X<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next up is Framer X. It\u2019s not a new tool but previously it was only used as a code-only prototyping application. Today, Frame X offers various UI design features for building functional prototypes as well as testing them for usability.<\/span><\/p>\n<div style=\"width: 2322px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3640-1\" width=\"2322\" height=\"1176\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Framex.mp4?_=1\" \/><a href=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Framex.mp4\">https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Framex.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0It works perfectly with React which is a huge perk as it&#8217;s the latest and prevalent technology in the web design landscape. With Famer X you get a variety of plugins for integrating social media, Twitter, Snapchat, and players for embedding a variety of media, grids, and other useful components.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"maze\"><\/span>Maze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maze is another powerful UX tool. It is designed to conduct accurate and in-depth testing of the User Experience \u2013 even without prototypes. You can test and validate ideas, concepts, or even your copy.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*ZcWfEAJxmgsvZRrlWvaFfg.png\" alt=\"A thorough review of top User Testing tools | by Mallory Kim | UX Collective\" width=\"723\" height=\"376\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The tool offers actionable quantitative metrics from A\/B tests, success rates, misclick rates, and page heatmaps so changes can be made accordingly. Third-party prototype and wireframing tools like Figma, Adobe XD, InVision, Marvel, and Sketch can be combined with the maze.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"visual-sitemaps\"><\/span>Visual Sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a dedicated tool for creating sitemaps. It\u2019s convenient for UX designers to have a tool like VisualStiemaps that creates sitemaps on the go. It has automation, the capacity to go through password-protected websites ( that are not even live) and import them into the sketch. This fastens up the UX design process.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/visualsitemaps.com\/wp-content\/uploads\/2019\/04\/FB-og-image2.jpg\" alt=\"VisualSitemaps | Autogenerate Beautiful Sitemaps &amp;amp; Screenshots\" width=\"701\" height=\"368\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-ui\"><\/span><strong>What is UI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you think UX and UI are interchangeable terms, you&#8217;re wrong. That\u2019s not the case. They are two different elements of a website and are taken care of by experts of both domains. We\u2019ll discuss the difference between the two in a while. First, understand the UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UI, also known as the User Interface, is the method used by designers to create the user interface of software or digital devices. It\u2019s completely related to the look and feel of a website. Your first impression, the background visuals, the color scheme, the font family, and everything part of the look are part of the UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor UI means poor UX, but a creative and sparkling UI doesn\u2019t always mean a top-notch UX.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-skills-do-ui-designers-need\"><\/span><strong>What Skills Do UI Designers Need?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The skills required to become a UI designer are the same as UX design. However, in the modern-day web design industry, you are supposed to be a master of all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only should you be a good researcher, an avid reader of human psychology, and creative, but also analytical and technical in terms of use of <a href=\"https:\/\/www.digitalgravity.ae\/blog\/top-web-design-apps\/\">web design tools<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A UI designer must be:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Proficient in the use of advanced web design, prototyping, and testing tools<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A creative thinker<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Problem solver<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analytical minded<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A team player<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A great communicator<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aware of the modern trends<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have the above-mentioned skills, the sky&#8217;s the limit. Web designing is one of the high-demand skills in the world, not just in the technology world but as well as in the advertisement industry. So we can call it a blend of technology and creativity.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"where-to-find-ui-inspirations\"><\/span><strong>Where to Find UI Inspirations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, that\u2019s an interesting question. How do you find inspiration to create UI for your website? We have been in the web design business for a decade and during this period we have designed and audited hundreds of UXs and UIs in Dubai.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:2000\/1*R42pytRwu-zf_FjnqZh19w.png\" alt=\"UI Inspirations 2022\" width=\"646\" height=\"408\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are two ingenious ways to hunt inspirations:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-competitors\"><\/span>1. Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty obvious, isn\u2019t it? Where else can you find inspiration if not on your competitor\u2019s website? The one who\u2019s the leader in your industry is obviously doing something different and that unique bit of UX\/UI is keeping them ahead in the race.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listing down your competitors before designing a UI is a sensible approach. The design process should only begin once you have figured out how you can come up with a better User Experience and User Interface than the rest.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-global-brands-irrespective-of-their-industry\"><\/span>2. Global Brands (Irrespective of their Industry)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web design is a creative process and demands out-of-the-box thinking. So why limit yourself to your industry and competitors only? Think differently and browse as many websites as you can online before putting together your website\u2019s design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worldwide businesses and industry giants spend millions of dollars yearly to work on the UX and UI of their websites. You may not have so many resources but at least you can identify the magic patterns in their design to replicate those.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to look for unusual elements, content hierarchy, or something unique that has earned the brand applause and recognition.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-visual-aspect-of-ui-design\"><\/span><strong>The Visual Aspect of UI Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visuals are the soul of any UI. Without these A User Interface will feel boring and thus, there\u2019d be no reason for a visitor to come back later in the future. But then again, you can\u2019t litter it with visuals, an image over another, a video after video, or never-ending animations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The balance is the key. We would like to share some key points with you regarding the visual aspect of a UI.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"consistency\"><\/span>Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It makes sense to design and create unique visuals on each page. But consistency is the key. Inconsistency can make even a staggering design unusable. No matter how beautiful it is, poor usability will make it feel ugly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you design your UI, sit down and create your UI and the visuals you will be using on each page on a paper for your future guidance. The placement of visuals on each page should be consistent, this will help you to maintain the aesthetic of your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you have a visual on the left at your Home page, it\u2019s wise to keep visuals at the left on all pages. Besides that, the size and quality of visuals should be the same.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"trends\"><\/span>Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some trends are faddish while some last for decades. Nevertheless, you should consider the trends to make your visual design attractive for the end users. Make sure the trends you are incorporating have worked for others and are likely to generate the same results for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, visual trends you are following should be suitable for your industry.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-clear-hierarchy\"><\/span>A Clear Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visual hierarchy is important. How you display items on a page or screen and how you draw attention to each is an important visual aspect of a well-designed UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, the aim of visuals is to communicate information and catch the attention of the visitor. If your user can\u2019t immediately find what he\u2019s looking for, he is never going to convert or take the desired action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put your visuals on each page according to their priority. Some contain the primary message while some are supportive, make sure you know where you are going to place which visual.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-human-aspect-of-ui-design\"><\/span><strong>The Human Aspect of UI Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, you are designing for humans. So you are supposed to take their needs and preferences into account. When designed without considerations, UIs are bound to push your business off the cliff deep into the ditch of failures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are the human aspects of UI design?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ease-of-use\"><\/span>Ease of Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first aspect is pretty obvious, user convenience. The best UI experts take an average human\u2019s comfort into account before designing a navigation bar, a layout, or any element of a design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How would a user see it? Will it be convenient for him to navigate on the website and access the relevant information? Also, human minds trust those websites that look familiar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UI should be so straightforward that even a primary school kid could tell you which option will take you on which page. As simple as that!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-representation\"><\/span>Content Representation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes a well-written copy used on a poorly designed UI yields failures, while an average copy does wonders on an aesthetic yet simple UI. The point here is that content representation is often underestimated in the UI.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image.freepik.com\/free-photo\/media-journalism-global-daily-news-content-concept_53876-123733.jpg\" alt=\"Media journalism global daily news content concept Free Photo\" width=\"564\" height=\"370\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How you present the content is a big deal. If something makes sense and sounds more convincing in an infographic or slider than text, go with the former approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, arrange your content in terms of priority. The most important information should be highlighted and go at the top, followed by supportive queries or answers to common user equations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"navigation-3\"><\/span>Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of users will land on your site but leave if they find it difficult to navigate. Ask yourself, would you ever take an unfamiliar route while traveling to another city? You won&#8217;t because time is of utmost importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for the web users. If they can\u2019t decide what your website is about or what it offers by looking at the menu bar, you can\u2019t expect your site to yield awesome results in the form of leads and conversions for you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.websolutions.com\/Customer-Content\/www\/CMS\/files\/nav.png\" alt=\"Website Navigation\" width=\"536\" height=\"357\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And the one who can take care of this aspect is the web designer itself, while designing the UX\/UI.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"fonts\"><\/span>Fonts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Text readability is another important part of UI. After all, it\u2019s the words on your website that persuade a visitor to take action. But what if they are not readable at all?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experiment with different fonts and evaluate their effectiveness. Once again, simple is better. Fancy fonts for a web page are never recommended. Look for fonts that are easy on the eyes and the user doesn\u2019t have to strain eyes to read.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/assets.awwwards.com\/awards\/images\/2021\/08\/google-fonts-cover-1.jpg\" alt=\"20 Best Google Web Fonts\" width=\"785\" height=\"287\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adjust the font size and choose the font color accordingly. <\/span><a href=\"https:\/\/www.digitalgravity.ae\/blog\/smartest-google-web-fonts-for-exceptional-web-design\/\"><span style=\"font-weight: 400;\">Discover the best google web fonts for exceptional web design<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"colors\"><\/span>Colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Human minds are being programmed right from the first day they came into this world. And colors have a huge impact on the decisions they make. Observe the ads around you. Rarely will you find an ad in gloomy colors such as black, gray, or something too dark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blue, green, white, red, and yellow colors are prevalent in the advertisement industry. Yellow and red are full of energy and positive vibes. Green, blue, and white evoke a sense of trust in our minds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the best performing UIs have color combinations based on these colors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"some-useful-uxui-inspiration-platforms\"><\/span><strong>Some Useful UX\/UI Inspiration Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We understand it can be really frustrating to manually look into websites and make notes about their UX\/UIs. Fortunately, there are some platforms that offer inspiration for every industry. All you have to do is make small changes here and there and you will be ready to rock and roll!<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"flickr\"><\/span>Flickr<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Well, when it comes to designing a UI, you can collect inspiration from almost everywhere online. Though Flickr is an image and video hosting service, for creative individuals it\u2019s an ocean of ideas.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/live.staticflickr.com\/1888\/44430773412_608b00bcb9_b.jpg\" alt=\"All new Flickr galleries | Flickr Blog\" width=\"575\" height=\"411\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Search for high-quality photos, imagine a navbar and other website elements on those. Ta-da!!! You just got an idea where to start. It might take some time and iterations to create a captivating and usable interface, so don\u2019t rush. Take your time.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"behance\"><\/span>Behance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Behance is another great platform to get some inspiration for your website\u2019s UI. It contains lots of stunning creations by different designers from all over the world.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3664\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance.png\" alt=\"Behance\" width=\"657\" height=\"404\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance.png 2705w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-300x185.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-1024x630.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-768x473.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-1536x945.png 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-2048x1261.png 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Behance-624x384.png 624w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry, you won\u2019t have to wade through junk or ordinary stuff. Their team carefully selects new UIs from a variety of fields every day. You can find inspirations for fields such as design, fashion, illustration, architecture, photography, animation, and many more!<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"figmacrush\"><\/span>FigmaCrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you a Figma user? If you are, then explore FigmaCrush to find a diverse collection of design resources for Figma. FigmaCrush is a curated list of Figma UI kits, mobile and website templates, icons, and much more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3665\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush.png\" alt=\"Figma crush\" width=\"670\" height=\"434\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush.png 850w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush-300x194.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush-768x497.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush-370x241.png 370w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Figma-crush-624x404.png 624w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is an asset for the Figma community \u2013 an asset that simplifies their job and speeds up their work.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And when it comes to design ideas, how can we forget Pinterest? With millions of videos and images available for download, you can acquire design ideas for any industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, by looking at the likes, comments, and overall responses of the people against a certain video, you can maximize your chances of nailing your website\u2019s interface at the first attempt.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"site-inspire\"><\/span>Site Inspire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Siteinspire contains the finest web and interactive designs. There\u2019s an option to search for designs via styles, types, subjects, and platforms. You can explore your options and analyze their pros and cons until finally picking the best one available.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3668\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire.jpg\" alt=\"Site-inspire\" width=\"550\" height=\"413\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire.jpg 1600w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire-300x225.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire-1024x768.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire-768x576.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire-1536x1152.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/Site-inspire-624x468.jpg 624w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, you can also submit sites that you would like to be featured.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"smashing-magazine\"><\/span>Smashing Magazine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And when it comes to UX, we recommend you to check out Smashing Magazine. It provides you with a variety of learning resources about web design and development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a UX designer, it\u2019s not just about inspiration but as well as understanding the core of a convenient User Experience. It takes time and constant learning, and Smashing Magazine is the place to visit when you feel blank.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"designer-news\"><\/span>Designer News<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Designer News is another design forum community where you can find the work of contributing designers from all around the world. So for something unique, trendy, and out of the box, it\u2019s nice to have a look here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly for UX designers, this platform brings new insights, allowing them to weave experiences that create brands and boost user engagement.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"user-experience-stack-exchange\"><\/span>User Experience Stack Exchange<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This site is for questions and answers \u2013 just like Quora. However, it is exclusively for the User Experience community. You can start your basic research from here regarding the project in hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can take the opinions of other expert designers to make sure you are not missing out on something important while creating your road map. To ensure the accuracy of answers, the platform lets people vote for the best answers and they are later displayed at the top in search results.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"creative-bloq\"><\/span>Creative Bloq<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creative Bloq contains a wealth of material on web design, graphic design, illustration, and a few other design-related subjects. To make the best use of this platform, you have to dig deep and find out the relevant answers and concepts to your queries.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"medium\"><\/span>Medium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And lastly, we have Medium. Maybe you are already familiar with Medium, it\u2019s an online publishing platform where anyone can post his content. A lot of web designers and UX experts post their ideas, tips and tricks, and their work on Medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To up your design game, give those articles a read. Interact with the designers and no reason why won\u2019t you gain some handy bits of design and UX-related knowledge.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ux-vs-ui-whats-the-difference\"><\/span><strong>UX Vs UI: What\u2019s the Difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of people (even amateur designers) are unaware of the differences between the two terms. It\u2019s a common practice in the web design industry that very few of them hire teams to take care of UX\/UI. Instead, they leave everything to the designer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3669\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-scaled.jpg\" alt=\"UX Vs UI\" width=\"594\" height=\"403\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-300x204.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-1024x695.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-768x521.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-1536x1042.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-2048x1389.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/UX-Vs-UI-624x423.jpg 624w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><span style=\"font-weight: 400;\">Anyways, the difference between the two is small yet important to understand. The UI deals with digital products and people\u2019s ability to use them. The look of a website ( including the visuals, layout, color palette, and all the elements) is part of the UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a website looks attractive and captivating it\u2019s due to the UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when we talk about the UX, it\u2019s all about the user:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do they feel while navigating on your website?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can they understand what your website is about?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it convenient for them to take the action you want them to take?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the content understandable and in the right format and hierarchy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And everything in between.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, in short, the UI is about the look while UX is about the feel.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-ux-ui-work-together\"><\/span><strong>How UX &amp; UI Work Together<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both the UX and UI go together. Let\u2019s put it this way, will a website perform well if either of the two is not perfect? As mentioned before, it\u2019s not just about the interface but User Experience as well as how fast and smoothly you achieve your objectives with your website. And it applies to any digital product, not just a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both UX and UI designers have different skills and work at different stages in the process. UX comes at the top in this process as the User Experience experts conduct detailed research in the beginning to understand the goal and pain points of the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>UX expert<\/b><span style=\"font-weight: 400;\"> will map the entire user journey and include suggestions to improve it. This also includes the wireframe design. And then the UI designer turns those into reality. A <\/span><b>UI designer<\/b><span style=\"font-weight: 400;\"> works according to the wireframes and implements changes across the website accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feedbacks and changes are normal in this process. Several tests are conducted before the team finally reaches a UI that can be deemed as the best of all. <\/span>Throughout this process, considerations of <a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-much-does-website-design-redesign-cost-in-dubai\/\">website design cost<\/a> play a critical role in balancing functionality with budget constraints, aiming to deliver the best user experience and interface possible within financial limits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The web design process continues to evolve and improve. It isn\u2019t just about creating another website anymore but catering to the needs of your prospects to the utmost extent possible. The one (among your competitors) who spends more on the UX\/UI and overall design process of a website will eventually emerge as the leader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a question? Surprise us with your queries. Our <a href=\"https:\/\/www.digitalgravity.ae\/services\/ui-ux-design-dubai\/\">UI\/UX designers<\/a> are ready to help you out with the User Experience and User Interface of your website. Let\u2019s connect and do it now!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine yourself walking into a mall on a New Year\u2019s Eve. You want to grab some delightful gifts for friends and relatives. There are a dozen gift shops in front of you, each of them is decorated in a unique way. Which one would you visit first? Of course, the one that\u2019s more inviting due [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,241],"tags":[243,242,244,67],"class_list":["post-3640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux","category-web-design","tag-ui-design","tag-ui-ux-design","tag-ux-design","tag-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Step-by-Step Look at the Web Design Process<\/title>\n<meta name=\"description\" content=\"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Step-by-Step Look at the Web Design Process in 2022\" \/>\n<meta property=\"og:description\" content=\"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Gravity | UAE Digital Marketing &amp; Web Design Insights\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T12:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T12:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalgravity.ae\/blog\/wp-content\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debora John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A Step-by-Step Look at the Web Design Process in 2022\" \/>\n<meta name=\"twitter:description\" content=\"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debora John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"49 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/\"},\"author\":{\"name\":\"Debora John\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/#\\\/schema\\\/person\\\/88946a314be0aca7068e8a78086411dc\"},\"headline\":\"A Step-by-Step Look at the Modern Web Design Process\",\"datePublished\":\"2022-01-12T12:13:42+00:00\",\"dateModified\":\"2025-10-22T12:37:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/\"},\"wordCount\":9867,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\\\/uploads\\\/2022\\\/01\\\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg\",\"keywords\":[\"UI Design\",\"UI\\\/UX Design\",\"UX Design\",\"web design\"],\"articleSection\":[\"UI\\\/UX\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/\",\"url\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/\",\"name\":\"A Step-by-Step Look at the Web Design Process\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\\\/uploads\\\/2022\\\/01\\\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg\",\"datePublished\":\"2022-01-12T12:13:42+00:00\",\"dateModified\":\"2025-10-22T12:37:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/#\\\/schema\\\/person\\\/88946a314be0aca7068e8a78086411dc\"},\"description\":\"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\\\/uploads\\\/2022\\\/01\\\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg\",\"contentUrl\":\"https:\\\/\\\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\\\/uploads\\\/2022\\\/01\\\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg\",\"width\":1500,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/a-step-by-step-look-at-the-web-design-process-in-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Step-by-Step Look at the Modern Web Design Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/\",\"name\":\"Digital Gravity | UAE Digital Marketing &amp; Web Design Insights\",\"description\":\"Explore expert insights on digital marketing and web design in the UAE. Digital Gravity&#039;s blog brings you practical advice, local trends, and actionable strategies for brands growing across Dubai, Abu Dhabi, and all seven emirates.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/#\\\/schema\\\/person\\\/88946a314be0aca7068e8a78086411dc\",\"name\":\"Debora John\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Debora John\"},\"description\":\"Debora John is a professional digital content creator, SEO and editor having years of experience working for many different industries and recently working in the Digital Marketing department at Digital Gravity. In her free time, She loves to watch movies, read books, and play console games.\",\"url\":\"https:\\\/\\\/www.digitalgravity.ae\\\/blog\\\/author\\\/debora\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Step-by-Step Look at the Web Design Process","description":"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/","og_locale":"en_US","og_type":"article","og_title":"A Step-by-Step Look at the Web Design Process in 2022","og_description":"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.","og_url":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/","og_site_name":"Digital Gravity | UAE Digital Marketing &amp; Web Design Insights","article_published_time":"2022-01-12T12:13:42+00:00","article_modified_time":"2025-10-22T12:37:30+00:00","og_image":[{"width":1500,"height":750,"url":"https:\/\/www.digitalgravity.ae\/blog\/wp-content\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg","type":"image\/jpeg"}],"author":"Debora John","twitter_card":"summary_large_image","twitter_title":"A Step-by-Step Look at the Web Design Process in 2022","twitter_description":"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.","twitter_misc":{"Written by":"Debora John","Est. reading time":"49 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#article","isPartOf":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/"},"author":{"name":"Debora John","@id":"https:\/\/www.digitalgravity.ae\/blog\/#\/schema\/person\/88946a314be0aca7068e8a78086411dc"},"headline":"A Step-by-Step Look at the Modern Web Design Process","datePublished":"2022-01-12T12:13:42+00:00","dateModified":"2025-10-22T12:37:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/"},"wordCount":9867,"commentCount":0,"image":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg","keywords":["UI Design","UI\/UX Design","UX Design","web design"],"articleSection":["UI\/UX","Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/","url":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/","name":"A Step-by-Step Look at the Web Design Process","isPartOf":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg","datePublished":"2022-01-12T12:13:42+00:00","dateModified":"2025-10-22T12:37:30+00:00","author":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/#\/schema\/person\/88946a314be0aca7068e8a78086411dc"},"description":"In this guide, we\u2019ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website.","breadcrumb":{"@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#primaryimage","url":"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg","contentUrl":"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2022\/01\/A-Step-by-Step-Look-at-the-Web-Design-Process-in-2022.jpg","width":1500,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalgravity.ae\/blog\/a-step-by-step-look-at-the-web-design-process-in-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalgravity.ae\/blog\/"},{"@type":"ListItem","position":2,"name":"A Step-by-Step Look at the Modern Web Design Process"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalgravity.ae\/blog\/#website","url":"https:\/\/www.digitalgravity.ae\/blog\/","name":"Digital Gravity | UAE Digital Marketing &amp; Web Design Insights","description":"Explore expert insights on digital marketing and web design in the UAE. Digital Gravity&#039;s blog brings you practical advice, local trends, and actionable strategies for brands growing across Dubai, Abu Dhabi, and all seven emirates.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalgravity.ae\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalgravity.ae\/blog\/#\/schema\/person\/88946a314be0aca7068e8a78086411dc","name":"Debora John","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38cd25ab28c5072712600903bbb82214b30e17ef56713700047a4079d0976195?s=96&d=wp_user_avatar&r=g","caption":"Debora John"},"description":"Debora John is a professional digital content creator, SEO and editor having years of experience working for many different industries and recently working in the Digital Marketing department at Digital Gravity. In her free time, She loves to watch movies, read books, and play console games.","url":"https:\/\/www.digitalgravity.ae\/blog\/author\/debora\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/posts\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":31,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/posts\/3640\/revisions"}],"predecessor-version":[{"id":8910,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/posts\/3640\/revisions\/8910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/media\/3675"}],"wp:attachment":[{"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/categories?post=3640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalgravity.ae\/blog\/wp-json\/wp\/v2\/tags?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}