{"id":3483,"date":"2021-12-12T14:01:17","date_gmt":"2021-12-12T14:01:17","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=3483"},"modified":"2025-08-18T10:15:53","modified_gmt":"2025-08-18T06:15:53","slug":"how-businesses-are-integrating-successful-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/","title":{"rendered":"How Businesses are Integrating Successful Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#benefits-of-digital-marketing\" >Benefits Of Digital Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#establish-digital-presence\" >Establish Digital Presence:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#enhance-communication\" >Enhance Communication:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#helps-you-track-growth\" >Helps You Track Growth:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#cut-down-on-manual-work\" >Cut down on Manual Work:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#difference-between-digital-marketing-and-traditional-marketing\" >Difference Between Digital Marketing and Traditional Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#how-digital-marketing-can-be-successfully-integrated-into-business\" >How Digital Marketing Can Be Successfully Integrated Into Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#identification-of-target-audience\" >Identification of Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#creating-customer-journey\" >Creating Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#identify-different-marketing-channels\" >Identify Different Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#planning-the-content\" >Planning the Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#analyzing-and-optimization\" >Analyzing and Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#digital-marketing-is-a-game-changer-for-business\" >Digital Marketing is a Game-Changer For Business\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#some-interesting-trends-and-data\" >Some Interesting Trends and Data:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-seo-in-making-your-digital-marketing-campaign-successful\" >Role of SEO in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#different-aspects-of-seo-in-digital-marketing\" >Different Aspects of SEO in Digital Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#improving-organic-growth-through-seo\" >Improving Organic Growth Through SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#organic-searches-by-the-numbers\" >Organic Searches by the Numbers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#building-an-authority\" >Building an Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#seo-by-the-numbers\" >SEO By The Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#importance-of-local-seo-for-your-business\" >Importance of Local SEO for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#consumer-research-before-buying\" >Consumer Research Before Buying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#keeping-track-of-your-seo-kpis\" >Keeping Track of Your SEO KPIs\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-ppc-in-making-your-digital-marketing-campaign-successful\" >Role of PPC in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#getting-quick-and-consistent-results-with-ppc\" >Getting Quick and Consistent Results with PPC\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#selecting-the-right-ppc-campaign-for-your-business\" >Selecting the Right PPC Campaign for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#targeted-and-more-controlled-results\" >Targeted and More Controlled Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#helps-in-getting-marketing-data\" >Helps in Getting Marketing Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#ppc-by-the-numbers\" >PPC By the Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#ppc-also-helps-in-seo\" >PPC also Helps in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#keeping-track-of-your-ppc-kpis\" >Keeping Track of Your PPC KPIs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-social-media-in-making-your-digital-marketing-campaign-successful\" >Role of Social Media in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#more-and-more-business-focusing-on-their-social-presence\" >More and More Business Focusing on Their Social Presence\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#core-pillars-of-social-media\" >Core Pillars of Social Media\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#different-genre-of-social-media\" >Different Genre of Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#most-popular-channels-of-social-media-to-build-your-brand\" >Most Popular Channels of Social Media to Build Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#facebook\" >Facebook:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#twitter\" >Twitter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#snapchat\" >Snapchat:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#linkedin\" >LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#pinterest\" >Pinterest:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#building-a-successful-social-media-strategy\" >Building a Successful Social Media Strategy\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#keeping-track-of-your-social-media-marketing-kpis\" >Keeping track of your social media marketing KPIs\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#top-social-media-tools\" >Top Social Media Tools:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-email-marketing-in-making-your-digital-marketing-campaign-successful\" >Role of Email Marketing in Making Your Digital Marketing Campaign Successful\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#why-is-email-marketing-so-effective\" >Why is email marketing so effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#effective-email-marketing-strategy-for-successful-business\" >Effective email marketing strategy for successful business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#keeping-track-of-your-email-marketing-kpis\" >Keeping Track of your Email Marketing KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#re-engaging-with-the-audience\" >Re-engaging With The Audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#top-email-marketing-tools\" >Top Email Marketing Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#email-marketing-by-the-numbers\" >Email marketing by the numbers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-content-marketing-in-making-your-digital-marketing-campaign-successful\" >Role of Content Marketing in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#importance-of-content-marketing-for-your-business\" >Importance of Content Marketing for Your Business:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#pull-marketing-has-taken-over-push-marketing\" >Pull Marketing Has Taken Over Push Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#content-marketing-directly-helps-in-your-websites-seo\" >Content marketing directly helps in your website&#8217;s SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#cost-effective-marketing\" >Cost-effective marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#plays-an-important-role-in-the-marketing-funnel\" >Plays an Important Role in the Marketing Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#content-marketing-by-numbers\" >Content Marketing by Numbers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-smo-in-making-your-digital-marketing-campaign-successful\" >Role of SMO in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#the-connection-between-social-media-and-web-search\" >The Connection Between Social Media and Web Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#smo-tips-for-improvement-of-your-reach\" >SMO Tips for Improvement of Your Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#correct-steps-for-smo\" >Correct Steps For SMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#why-should-businesses-invest-in-smo\" >Why Should Businesses Invest in SMO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#key-difference-between-smo-and-smm\" >Key Difference Between SMO and SMM:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#goals-you-can-achieve-with-smo\" >Goals You Can Achieve With SMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#tools-for-smo\" >Tools For SMO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-cro-in-making-your-digital-marketing-campaign-successful\" >Role of CRO in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#importance-of-cro-in-digital-marketing\" >Importance of CRO in Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#marketing-goals-of-cro\" >Marketing Goals of CRO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#-what-can-cro-bring-to-your-business\" >\u00a0What can CRO bring to your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#steps-for-successful-cro\" >Steps for Successful CRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#cro-and-seo-work-together\" >CRO and SEO Work Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#things-to-consider-when-doing-cro-for-your-business\" >Things to Consider When Doing CRO for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#key-terms-and-matrices-used-in-cro\" >Key Terms and Matrices Used in CRO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#role-of-orm-in-making-your-digital-marketing-campaign-successful\" >Role of ORM in Making Your Digital Marketing Campaign Successful<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#benefits-of-integrating-orm-in-your-strategies\" >Benefits of Integrating ORM in Your Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#orm-can-boost-your-digital-marketing-strategy\" >ORM Can Boost Your Digital Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#how-to-check-online-reputation\" >How to Check Online Reputation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#orm-in-the-digital-age-by-the-numbers\" >ORM in the Digital Age (by the numbers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-businesses-are-integrating-successful-digital-marketing\/#orm-helps-in-branding\" >ORM Helps In Branding<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"benefits-of-digital-marketing\"><\/span><strong>Benefits Of Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Digital marketing has been benefitting the business all the back from the 1990s. As the internet grew in popularity, so did the practice of digital marketing. In the three decades of digital marketing, the practice has shifted from being recognized and benefited by the big brands only to being a crucial part of the business even for small businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the 21st century, digital marketing is the absolute necessary practice for digital stores to thrive. <a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\">Digital marketing services<\/a>\u00a0help a business survive the toughest of seasons by targeting the relevant audience through different methods and channels. Digital marketing is an umbrella term that covers aspects such as brand image, communication, lead generation, and informatic content convincing the prospect to purchase from your business instead of the competitor.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3491\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-scaled.jpg\" alt=\"Benefits Of Digital Marketing\" width=\"2560\" height=\"1097\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-300x129.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-1024x439.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-768x329.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-1536x658.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-2048x878.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/31958-min-624x267.jpg 624w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Even the basic practices of digital marketing bring the following benefits:\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"establish-digital-presence\"><\/span><em><strong>Establish Digital Presence:\u00a0<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Unlike the traditional road shops, it&#8217;s unlikely the customer would stumble upon your store in hundreds of numbers digitally. Additionally, among all the people your existence is recognized by only half would visit your store physically.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3551\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Enhance-Your-Digital-Presence-With-The-Best-Digital-Marketing-Guide1.gif\" alt=\"Establish Digital Presence:\u00a0\" width=\"536\" height=\"301\" \/><\/p>\n<p><span style=\"font-weight: 400\">Digital marketing strategies help you establish a digital presence that is reachable and recognizable among thousands of competitors over the internet. Even with a single keyword, the potential customer can reach your store.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"enhance-communication\"><\/span><em><strong>Enhance Communication:\u00a0<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">There are two types of communication you can achieve through digital marketing. The communication is in-person or through AI Chatbots where you relatively promote your business to a respected individual. The second form of communication is addressing your complete audience i.e followers. Digital marketing strategies help you maintain and improve communication to implement a personalized customer experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3494\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-scaled.jpg\" alt=\"Enhance Communication\" width=\"536\" height=\"346\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-300x194.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-1024x662.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-768x496.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-1536x992.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-2048x1323.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/hands-with-laptop-virtual-world-map-min-624x403.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"helps-you-track-growth\"><\/span><em><strong>Helps You Track Growth:<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Digital marketing strategies also come with numerous top tools to analyze the engagement and overall review. These tools along with tracking your growth also enable you to compare the results and further provide insights for improvement. Tracking growth generated by AI is one of the biggest benefits as compared to measuring growth based on the annual revenues.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"cut-down-on-manual-work\"><\/span><em><strong>Cut down on Manual Work:<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Scheduling, content management, AI chatbot, and analytical insights and improvements are a few of the examples of how digital marketing practices cut down on manual work. The digital marketing tools in a nutshell eliminate your dependency on manual work. With the right strategy, time management, and expertise even you as an individual can market your business to an extent.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"difference-between-digital-marketing-and-traditional-marketing\"><\/span><b>Difference Between Digital Marketing and Traditional Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3493\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Traditional-Marketing-vs-Digital-Marketing.jpg.jpg\" alt=\"Difference Between Digital Marketing and Traditional Marketing?\" width=\"612\" height=\"290\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Traditional-Marketing-vs-Digital-Marketing.jpg.jpg 612w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Traditional-Marketing-vs-Digital-Marketing.jpg-300x142.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The most prominent difference between digital marketing and traditional marketing is the medium through which a marketing\/ promotional message is sent across. The main mediums of traditional media marketing include magazines, newspapers, and other forms of printed media that are often distributed tangibly. On the other hand, the main mediums of digital marketing include websites and social media accounts for the distribution of the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The second difference among both forms of marketing is the reach of the content to the audience. Traditional media often has an area-specific reach and limited availability due to the printing factor. Once gone, it&#8217;s rare to find it again. Where the reach of digital marketing content crosses borders and oceans easily with rarely a limit on the availability of the data. You can still read the digital marketing content across seven oceans. Technically speaking traditional marketing fades while digital marketing is forever.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-digital-marketing-can-be-successfully-integrated-into-business\"><\/span><b>How Digital Marketing Can Be Successfully Integrated Into Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3495\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-scaled.jpg\" alt=\"How Digital Marketing Can Be Successfully Integrated Into Business\" width=\"536\" height=\"358\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-768x513.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-1536x1025.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-2048x1367.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/graph-growth-development-improvement-profit-success-concept-min-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">It is a common understanding that any individual digital marketing strategy doesn&#8217;t have a heavy impact on individuals but when used in conjunction, the digital presence is established and enhanced. Integrated digital marketing refers to the practice of combining multiple <a href=\"https:\/\/www.digitalgravity.ae\/blog\/five-marketing-strategies-that-retailers-spend-half-of-their-annual-budget-on\/\">marketing strategies<\/a> to compromise an all-in-one experience. It is one of the most cohesive approaches for the business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One element you should always remember is that as the market and the search engine changes so should your marketing campaigns. Some of the components however remain the same for creating digital marketing strategies.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"identification-of-target-audience\"><\/span><em><strong>Identification of Target Audience<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For businesses, customers are the king and you might be the jokester playing tricks to achieve approval. The growth of any business revolves around customer buying behavior and the retention rate.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3552\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/target-audience.png\" alt=\"Identification of Target Audience\" width=\"536\" height=\"347\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/target-audience.png 599w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/target-audience-300x194.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/target-audience-370x241.png 370w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The first step towards digital marketing is knowing your audience. The audience with the potential to convert into a consumer. Identification of target audience is the foundation on which all the strategies will be initiated including PPC, SEO, ORM, SMO, CRO, and so on. Identification of the audience means you gather the data on relevant audience traits including demographics, interest, age, interaction pattern, consumer behavior, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you are sure what the audience you want to attract towards your business, the marketing strategies are deemed to be successful with a lesser trial and error basis.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"creating-customer-journey\"><\/span><em><strong>Creating Customer Journey<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3497\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-scaled.jpg\" alt=\"Creating Customer Journey\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4528963-min-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">A customer\u2019s journey reflects the brand&#8217;s credibility. In order to succeed in the market competition, the brands tend to create a personalized journey for the customer and you should too! A personalized journey can be created through multiple strategies promoting engagement between your brand and audience, optimizing content as per the audience, offering effortless <a href=\"https:\/\/www.digitalgravity.ae\/services\/ui-ux-design-dubai\/\">website UX<\/a>, and overall stealing the customer journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A combination of digital marketing strategies is implemented in order to create a personalized customer journey which is also one of the major factors in customer retention rate. Customer retention doesn&#8217;t only maintain the revenue status quo but through the referral, you gain a new and relevant audience as well. As much as you are reviewed as a positive brand through a personal recommendation the higher chance you can experience quicker conversion.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"identify-different-marketing-channels\"><\/span><em><strong>Identify Different Marketing Channels<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3498\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min.jpg\" alt=\"Identify Different Marketing Channels\" width=\"357\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min.jpg 2000w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-300x300.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-1024x1024.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-150x150.jpg 150w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-768x768.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-1536x1536.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/4950546-min-624x624.jpg 624w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Identifying the different channels helps widen your digital marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before we list the top digital marketing channels. Let us differentiate between digital marketing tools and channels. Channel refers to the platforms through which you market your business and ads. Whereas, tools are used to optimize, enhance the management of the strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some of the tools to mention include content management systems, marketing automation software, SEO tools\/ software, and email marketing software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In certain situations such as overlap can occur when we talk about platforms such as Facebook and LinkedIn where both are channels and tools. Top digital marketing channels available at your disposal include.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email Marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search Engine Optimization (SEO)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Display Advertising\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pay Per Click Advertising (PPC)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Platforms\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content Marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Affiliate Marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Online Public Relations<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"planning-the-content\"><\/span><em><strong>Planning the Content<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Content is the foundation of attracting the audience. For example, you have a business website and social accounts with the details. You might also add the details and benefits of the products. Do you think your business is attractive? Absolutely not!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Audiences like to purchase from a business that remains active, puts forward customer values, and offers engaging and educating content. A simple website with simple details wouldn&#8217;t help you in the competitive market. Now users require a personalized journey and content creation is one of the supporting elements for that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your content planning should be based on the three C\u2019s translating for communication (through content) Compelling (copy and visuals) and consistency (in posting) to retain relevance, engagement, and credibility.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"analyzing-and-optimization\"><\/span><em><strong>Analyzing and Optimization<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Analyzing how digital marketing is beneficial for you and which of the platforms has better revenue potential than others is one of the crucial aspects of creating a strategy. Once you have aligned your priorities for creating a digital marketing strategy you can start optimizing the accounts as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Optimization is also regarded as part of the digital marketing strategy whether you are optimizing a strategy according to a platform or you&#8217;re optimizing an account as per your strategy. The results of both strategies are aimed at personalized and seamless customer experience through your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"digital-marketing-is-a-game-changer-for-business\"><\/span><b>Digital Marketing is a Game-Changer For Business\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3499\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-scaled.jpg\" alt=\"Digital Marketing is a Game-Changer For Business\u00a0\" width=\"536\" height=\"250\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-300x140.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-1024x477.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-768x358.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-1536x716.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-2048x954.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/businesspeople-meeting-plan-analysis-graph-company-finance-strat-1-min-624x291.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">It is rare for any business to thrive without digital marketing in the 21st century.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your social presence is the gateway to the products and your business. Digital marketing is important to make sure that your first customer encounter is nothing short of an impressive introduction. Digital marketing sheds light and allows room for improvement concerning the overall online presence including your social accounts and the virtual store. Digital marketing is a powerful concept that helps businesses reach relevant audiences in thousands just by implementing as simple strategies as optimization. The ROI of digital marketing is much higher and long-term as compared to the expenditure. Digital marketing is also fair gameplay that allows businesses of all ranges to thrive in the competitive market. It is one aspect that all businesses need to refer to for the growth and stability of the business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"some-interesting-trends-and-data\"><\/span><strong>Some Interesting Trends and Data:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\"><em><strong>Inclusion of AI:<\/strong><\/em>\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Artificial intelligence (AI) has been gaining a lot of popularity across the industries for numerous purposes including communication, customer services, performing technical tasks, and so on. Similarly, AI has also touched the digital marketing industry with its charm. It is expected that the AI&#8217;s worth in the industry is estimated at USD 62.35 billion in 2020.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3500\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ai-marketing.png\" alt=\"inclusion of AI\" width=\"536\" height=\"335\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ai-marketing.png 599w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ai-marketing-300x187.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">In digital marketing, the inclusion of AI trends can be observed in the form of AI chatbots, AR\/VR features in websites, and mobile applications for enhanced customer experience. Even on Snapchat, you can play AR simulated games initiated as a form of customer engagement of the platform.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Google Featured Snippet:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Google featured snippet is going to be the hottest digital marketing agency trend concerning SEO. Also known as a no-click search, the snippet features an area of content that is most suitable and relevant to the user\u2019s inquiry. The snippet appears at the top of the searches automatically chosen by google algorithms.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3501\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snippet.png\" alt=\"Google Featured Snippet\" width=\"536\" height=\"223\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snippet.png 593w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snippet-300x125.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">If you haven&#8217;t started aligning your content according to it then get started on it right away.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>SEO Visual Searches:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">With the use of keywords and images, we were able to find results in the context which used to be often apart from the query itself. However, with the technical advance now users can get relevant answers and content just by posting an original picture. For example, if you post a picture of cuisine the google will show you restaurants with similar or same images as they are tagged according to google practices.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Woke and Interactive Content:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Interactive content till a few years ago meant creative and humorous content to achieve responses. However, over the years, the values have changed and now customers demand the content to be more humanized and inclusive of all human races, ethnicities, and disabilities without discrimination.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest 2021 trend is the woke as well interactive content. Now your audience wants to hear something valuable, liberating, and educating from you. This very concept is also flaming the popularity of content marketing.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\"><em><strong>Customer Segmentation:<\/strong><\/em>\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">In 2021, many marketers choose to create several small campaigns targeting separate audiences over creating large campaigns targeting the general audience. This choice gave a trend to customer segmentation strategy in which marketers run campaigns based on the specific sets of the audience. For example, business marketers generate two separate email lists for big and small spenders and target both using separate campaigns. Customer segmentation is recognized to be more effective.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"role-of-seo-in-making-your-digital-marketing-campaign-successful\"><\/span><b>Role of SEO in Making Your Digital Marketing Campaign Successful<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3503\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-scaled.jpg\" alt=\"Role of SEO in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/3075759-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Everybody wants to be on the top right? While most want to conquer the world, business just wants to be at the top of the google first page. In order to achieve such status SEO is a complete toolkit in digital marketing,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO or elaborate reach engine optimization is one of the most effective tactics in digital marketing. The practices of SEO are targeted at bringing organic traffic to the business website through different strategies and platforms. think of SEO as an investment that brings gradual but long-term benefits. I would like to say that SEO is a quick solution because regardless of strategies it takes on average 3 months to show up the results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO is the most sought and offered service by digital marketing agencies in Dubai and across the World. SEO is the practice that helps in sending the message to your audience on social media platforms and it is also the backbone in the visibility of your business on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO basically enhances your ranking on google amongst the competitors which in return increase traffic to the websites and eventually results in revenues. <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Seo services uae&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">SEO services<\/span>\u00a0in Dubai<\/a> also directly influence are interlinked with PPC, CRO, and content marketing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"different-aspects-of-seo-in-digital-marketing\"><\/span><strong>Different Aspects of SEO in Digital Marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">SEO is a diverse field with numerous components for the combination of the strategies. If we compose the entire SEO field then there are four key components of SEO and are mentioned as follows:\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>On-Page SEO:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">On-page SEO (also known as onsite Page SEO) is the practice of optimizing the content on the website which includes the web copy, keywords, headers, meta titles, images, meta descriptions, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">On-page SEO further includes practices of keyword research ranking on the search engines, optimizing the metadata, performing internal linking, and optimizing the social accounts to unify the visibility.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><strong><em>Off-Page SEO:\u00a0<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Off-page SEO (off-site SEO) is all about building trust and creating exposure for the company for organic traffic to the website. Off-page SEO is mostly focused on link building which is the practice of getting reputable website links back to your website.\u00a0 Some of the off pages tactics include pitching articles, competitor research (checking their backlinks), and helping reporters.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Technical SEO:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Technical SEO tactics involve helping the search engine crawl your website and improve the user experience (UX). technical SEO tactics change as the algorithm becomes more complex and the google policies change. Some of the areas that technical SEO addresses are website speed, mobile friendliness, and site structure.<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Local SEO:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Local SEO is entirely dedicated to enhancing your online presence in the community and promoting your products\/ services to local customers. Local SEO is focused on optimizing your Google My Business Profile which includes your company address, business hours, company description, photos, and social accounts. Based on your profile proximity, relevance and prominence matched with the user&#8217;s query your business is then often ranked on google.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improving-organic-growth-through-seo\"><\/span><strong>Improving Organic Growth Through SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google\u2019s answer box is triggered by 16-20% of all searches. The primary purpose of SEO is to generate organic traffic to the business website and is a long-term practice with gradual results. The SEO itself includes several practices, those when combined generate efficient and organic traffic. SEO is the most effective strategy to improve organic growth as it attracts an audience through targeting relevant keywords, posting, backlinking, and optimizing the website according to its standard. SEO practitioners closely work with google algorithms to keep the business visible to the target audience. SEO is an investment of time with a high return on investment and dedication.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"organic-searches-by-the-numbers\"><\/span><strong>Organic Searches by the Numbers:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">You can judge the effectiveness of the organic search traffic with the help of the following statistics<\/span><span style=\"font-weight: 400\">:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">More than 75% of the traffic to the B2B websites comes from organic searches.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">49% of marketers say that organic search is the most profitable channel to use.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">49% of shoppers use the Google search engine to discover a new item or product.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">72.% of internet users are expected to access business via smartphone by 2025 solely.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">At Least 55% of the traffic to the website comes from Google organic searches.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google sends approximately 70,000 search queries across SERPS every second.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A third of consumers search for local businesses on the google search engine on a daily basis.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3504\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-data.png\" alt=\"\" width=\"391\" height=\"317\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-data.png 391w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-data-300x243.png 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">99% of all searchers click on one of the links in the first SERP or the top five.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organic search alone drives over ten times more website traffic than organic social media marketing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The first business result on a Google SERP has a 28.5% click-through rate and falls by 2.5 by the 10th result.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">95% of Google searches are four words or more.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google owns 96% of all mobile searches and 92% of all desktop searches<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"building-an-authority\"><\/span><strong>Building an Authority<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Only 5% of people look past the first page and google algorithms are what keep you on the first page. Google\u2019s impression of your business is as important as the customer&#8217;s impression of your business for a referral. Over the years Google has toughened its algorithms for the unmatched authority of the business that truly deserves to rank on the SERPs. SEO helps you build the authority of your business following the standards of Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Authority has a lot to do with gaining the trust of google algorithms through business profile optimization and quality backlinking.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"seo-by-the-numbers\"><\/span><strong>SEO By The Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">67% of content marketers say SEO is their most efficient tactic.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">65% of the consumers trust the search engines for business credibility\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ranking page on google gets 32% of the traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">73% of content marketing teams use at least one\u00a0 SEO tool.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The top-ranking website has an average of 3.8 times more backlinks than positions on 2 and 10.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">45% of consumers abandon any piece of content displaying poorly on the device they are using without SEO integration.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"importance-of-local-seo-for-your-business\"><\/span><strong>Importance of Local SEO for Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Every business must begin its SEO journey with local SEO to establish a valid SEO profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Local SEO is the foundation of every business and the starting pack for organic research as it focuses on optimizing the business profile for the Google algorithms. Local SEO is the practice that allows Google bots to recognize your business and register it for future queries. Based on your local SEO performance you have ranked accordingly on the SERPs. Invalid and incomplete profiles can influence regressively the rest of your digital marketing strategies.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3561\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03.png\" alt=\"Importance of Local SEO for Your Business\" width=\"536\" height=\"281\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03.png 1200w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03-300x158.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03-1024x538.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03-768x403.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/localseo-03-624x328.png 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p>Local business marketing banner template. Seo, start-up project financing support service. Small business, shop or store building stand on map. Market construction city project, cartoon illustration<\/p>\n<h3><span class=\"ez-toc-section\" id=\"consumer-research-before-buying\"><\/span><strong>Consumer Research Before Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">80% of the users first research the local business before making an informed decision and the number is only growing. It is estimated that by 2024 90% of the users would be first researching their mobile devices. Your audience looks for information, response rate, and <a href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/\">reviews<\/a> before overviewing your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO is the most effective digital marketing practice that allows you to appear in google searches free of cost. Organic search is arguably one of the most valuable marketing channels there is.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, when we talk about SEO efficiency the cost of your time and dedication with ROI in monetary terms. SEO optimizes and increases the visibility of your business among the competitors and hence as the consumer research your business will pop up thanks to keyword optimization strategies.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"keeping-track-of-your-seo-kpis\"><\/span><strong>Keeping Track of Your SEO KPIs\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3562\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG.jpg\" alt=\"SEO KPIs\u00a0\" width=\"536\" height=\"281\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG.jpg 2501w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-300x157.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-1024x536.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-768x402.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-1536x804.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-2048x1072.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/SEO-KPIs_BLOG-624x327.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Below we have mentioned the top 10 KPIs you should track your SEO performance and drive better organic results.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organic searches\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search rankings<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search visibility<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organic CTR<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Branded traffic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per click\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ROI<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average session duration<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"role-of-ppc-in-making-your-digital-marketing-campaign-successful\"><\/span><b>Role of PPC in Making Your Digital Marketing Campaign Successful<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3512\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-scaled.jpg\" alt=\"Role of PPC in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943474-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Team of specialists with magnifier and laptop and arrow. Digital marketing, <strong>PPC campaign,<\/strong> customer relationships concept on white background. Pinkish coral blue vector isolated illustration PC is a form of digital marketing that is precise and concise. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/pay-per-click-dubai\/\">PPC advertising company<\/a> have only one purpose and that is to reach the targeted audience precisely and quickly by paying to search engines. PPC basically means that google shows your business ad at the top of others and for every click, you receive on the link, google charges you the payment. If in cases your ad is not clicked there wouldn&#8217;t be any money required (that rarely happens). Its approach is pay per use model and that provides leverage to the business with a budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the best traits of <strong>PPC as a digital marketin<\/strong>g strategy is that it allows you to set the budget and then the campaigns end as you reach the limit. In between the spending the business does receive quality leads. The PPC listing appears at the top of the google searches giving you the benefit of being the chosen one over the organic traffic. In a manner that&#8217;s what we really pay for: ranking above the organic searches.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"getting-quick-and-consistent-results-with-ppc\"><\/span><span style=\"font-weight: 400\"><strong>Getting Quick and Consistent Results with PPC<\/strong>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">PPC is a straightforward business that helps in shaping your business and promotes consistency in results. With the huge collection of data, you can continuously improve your PPC targets and gain consistency in the results. PPC campaigns themselves are never consistent based on the changing consumer behaviors but by targeting the top relevant audience you can maintain consistency in the results.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"selecting-the-right-ppc-campaign-for-your-business\"><\/span><strong>Selecting the Right PPC Campaign for Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Successful PPC campaigns are based on the right use of keywords. The toughest or the most experimental part of the PPC campaigns is using the right keywords. For every campaign, you are required to post an Ad with content limited to 30 characteristics only. The success of PPC depends on whether you are able to invite the customer with just 30 characteristics or 5 words.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3528 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-scaled.jpg\" alt=\"Selecting the Right PPC Campaign for Your Business\" width=\"560\" height=\"373\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943955-624x416.jpg 624w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Business analytics, commerce metrics, SEO. Cost per acquisition CPA model, cost per conversion, online advertising pricing model concept. Pink coral blue vector isolated illustration<\/p>\n<p><span style=\"font-weight: 400\">Secondly, selecting the right campaigns also includes understanding your potential customers with guaranteed conversion. You have target traits with a higher conversion rate as the clicks per ad don&#8217;t guarantee cart check out. The final say in the saying is always the customer&#8217;s choice.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"targeted-and-more-controlled-results\"><\/span><strong>Targeted and More Controlled Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Budget is one of the biggest factors influencing digital marketing campaigns and PPC helps you control that by targeting the specific audience and setting a budget you like. Through the PPC strategies, you can control the conversion rate easily and score your orders. PPC is a good option for small businesses that have established and optimized profiles but is waiting for the gradual results of the SEO.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3555\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/audience-target.png\" alt=\"Targeted and More Controlled Results\" width=\"536\" height=\"340\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/audience-target.png 589w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/audience-target-300x190.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"helps-in-getting-marketing-data\"><\/span><strong>Helps in Getting Marketing Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Execution of the sampling plan is never perfect in the first go. The strategies are always based on a trial and error basis. PPC has initiated the progress of data-driven marketing strategies. marketers can now use large databases to squeeze more value for paid and organic marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the underlying goal of sales, leads, and promoting brand awareness PPC collects significant amounts of data. The big database helps pinpoint the content that the audience is searching for with the specific keywords. Data-driven marketing is more relevant hence eliminating the high rate of trial and error campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the data, the marketers carefully structure the campaigns with high bets for long-standing results. With PPC insights the content is relevant, and high-performing supporting both paid and unpaid growth.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ppc-by-the-numbers\"><\/span><strong>PPC By the Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">PPC unlike other strategies requires a bit more Here are some PPC statistics to motivate for great campaign planning.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid advertisement return on investment is estimated at 200.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As compared to SEO, PPC generates twice the number of visitors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ads have the potential to increase brand awareness by 80%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Around 65% of the customers click on the PPC ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is estimated that 54% of the ad expenditure will be online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An internet user is exposed to 4,000 to 10,000 ads daily.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">70% of the customers are likely to buy when you retarget.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">50% of ad clicks happen on mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google display network is the leading PPC player with two million websites.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customers are 155% likely to search brand-specific terms after being exposed to display ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">40% of all clicks on the first page are the top three ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PPC is the fastest learning tactic in social media taking up to three weeks for the basics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">96% of the Google revenue comes from google ads.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"ppc-also-helps-in-seo\"><\/span><strong>PPC also Helps in SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3527\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09.png\" alt=\"PPC helps in SEO\" width=\"536\" height=\"268\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09.png 4267w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-300x150.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-1024x512.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-768x384.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-1536x768.png 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-2048x1024.png 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/seo-and-PPC-09-624x312.png 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">SEO and PPC run parallel to each other. While PPC doesn&#8217;t directly affect the SEO ranking but both have one mutual purpose that is driving traffic to the website to increase the revenue. while the SEO is organic and PPC is paid but PPC influences SEO ranking. With clicks on the PPC, google recognizes SEO efforts as well by recognizing the credibility of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, PPC and SEO both are digital marketing practices that keenly work for the improvement of the website to close the revenues more swiftly. PPC can help enhance the authority of the business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"keeping-track-of-your-ppc-kpis\"><\/span><strong>Keeping Track of Your PPC KPIs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Just to clear the air PPC KPIs are the metrics you have identified as priority or the most important. PPC KPIs are selected based on the success rate of your campaigns. Key metrics help you stay relevant to the goals and plan the actions for the execution. A general view for some of the important PPC KPIs include tracking:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Number of clicks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average click-through rate (CTR)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Quality Score\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per click (CPC)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversion Rate (CVR)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per Acquisition (CPA)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per mile\/ thousands (CPM for impressions)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SEM KPIs (search engine marketing)\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"role-of-social-media-in-making-your-digital-marketing-campaign-successful\"><\/span><b>Role of Social Media in Making Your Digital Marketing Campaign Successful<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3529\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-scaled.jpg\" alt=\"Role of Social Media in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-1024x683.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-768x512.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-1536x1024.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-2048x1365.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/5618169-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Social media is a trending and profitable platform for business owners, influencers, and content creators. <a href=\"https:\/\/www.digitalgravity.ae\/blog\/social-media-statistics\/\">Social media statistics<\/a> are global with around 200 billion active users daily. The audience age ranges from generation Z to millennials quite easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media as a whole is dominated by the social media platforms such as Facebook, Youtube, Twitter, Netflix, Amazon prime, and so on. Social media is the haven for sharing all types of content and personal moments. With the availability of millions of users on social media, it has prominently become a part of digital marketing strategies as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media platforms are the main source of collecting data and targeting your audience based on their preferences and interests along with enhanced communication. With millions of active users, you gain visibility, revenues and this is exactly where your business turns into a brand.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"more-and-more-business-focusing-on-their-social-presence\"><\/span><strong>More and More Business Focusing on Their Social Presence\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">With social media prominent in digital marketing strategies, businesses are now finally focusing on their social presence. The majority of the users hear about your business search on social media to observe the way you interact with the audience. After keen observation and judgment, the users are then headed to your website.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social presence on social media is important because it is the primary platform for communicating with your audience generally as a whole. This is where your audience remains connected with you and with the help of consistent posting you get the chance to convert the audience into customers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"core-pillars-of-social-media\"><\/span><strong>Core Pillars of Social Media\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-marketing-dubai\/\">Social Media Marketing<\/a> is a term that every small business to large enterprise is familiar with. Social Media is a popular platform dedicated to supporting the sharing of content in its multiple natures. 91% of the audience spend their time across social media accounts on their phone.\u00a0 Sharing content requires a strategic approach as well and hence there are five core pillars of social media.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Planning &amp; Publishing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Listening &amp; Engagement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analytics and Reporting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advertising<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Strategy<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"different-genre-of-social-media\"><\/span><strong>Different Genre of Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There are several concepts behind social media but five of the most prominent social media genres are dominating Google and our daily lifestyle. Among these genres includes:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Social Networks such as LinkedIn, Twitter, and Facebook.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Discussion-based Forums such as Quora, Digg, and Reddit.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Media Sharing Networks such as Youtube, TikTok, Snapchat, and Instagram.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Content Curation Networks such as Flipboard, Pinterest, and Blogpost.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Consumer Feedback Networks such as Glassdoor, Yelp, and TripAdvisor.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"most-popular-channels-of-social-media-to-build-your-brand\"><\/span><strong>Most Popular Channels of Social Media to Build Your Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3530\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/social-media-channels.png\" alt=\"social media channels\" width=\"536\" height=\"207\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/social-media-channels.png 566w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/social-media-channels-300x116.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Both popular and unpopular social media channels are in thousands Some of the popular channels widely used for marketing includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Linkedin<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reddit<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Snapchat<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pinterest\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tumblr\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Medium\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quora<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Periscope<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">TikTok\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let&#8217;s talk about statistics of some of the most popular social media channels and decide for yourself the benefits it will bring.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"facebook\"><\/span><em><strong>Facebook:<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Facebook is widely considered to be a platform with organic growth and several options of paid campaigns as well. Some of the Facebook organic tools for business growth include <a href=\"https:\/\/business.facebook.com\/\">Facebook Audience Insights<\/a>, Facebook Messenger, Pages Manager App, Page Insights, Lookalike Audience, and Canvas. Canvas often comes as a surprise but yes it\u2019s a great content creation tool.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3531\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/facebook-business-manager.png\" alt=\"facebook business manager\" width=\"536\" height=\"276\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/facebook-business-manager.png 600w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/facebook-business-manager-300x155.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Facebook By Numbers<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">66% of the entire UK population are Facebook users covering the biggest audience base.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On average 1.62 billion users visit Facebook every day.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">400 users signed up to Facebook every minute in 2021.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">93% of Social Media Marketers use Facebook Ads with great ROI.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">94% of ad revenue is gained from mobile users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook Ad spend reached $25.56 billion last year.\u00a0<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"twitter\"><\/span><em><strong>Twitter:<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Twitter is an unusual platform for marketing as perceived by the audience. However, with the right strategies, it is one of the most valuable platforms for marketers using organic tools. Every up-to-date person is active on Twitter and so should be a trendy business. Some of the Twitter organic tools include Tweet analytics, <a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-editing-and-optimization\/scheduled-tweets.html\">scheduled tweets<\/a>, Twitter polls, and <a href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/\">Twitter promotes<\/a> mood among others.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3532\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics.png\" alt=\"twitter analytics\" width=\"536\" height=\"392\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics.png 1920w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics-300x219.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics-1024x749.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics-768x562.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics-1536x1123.png 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/twitter-analytics-624x456.png 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Twitter by Numbers:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There are 192 million active users on Twitter daily.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Twitter users are roughly one to two in the ratio: 34 percent female and 66 percent male.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The average session on Twitter is 3.39 minutes per user daily.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the first quarter of 2020, there were 11.7 million downloads of Twitter on the App Store alone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">75% of B2B businesses market their products and services on Twitter with better reach.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Around 500 million tweets are sent out per day globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">40% of Twitter users place an order after seeing the ad on Twitter.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"instagram\"><\/span><em><strong>Instagram<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Instagram is one of the most famous picture-based platforms after Pinterest and offers multiple organic tools for businesses to grow especially small and startup businesses. Some of the valuable tools include Instagram DM stories, Instagram reposts, Instagram swipe stories, Instagram business store, and Instagram analytics.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3533\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/insta-analytics.png\" alt=\"Instagram analytics\" width=\"536\" height=\"304\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/insta-analytics.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/insta-analytics-300x170.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/insta-analytics-768x435.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/insta-analytics-624x353.png 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h4><strong><em>Instagram by Numbers:<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram is the sixth most popular platform to visit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram is the 9th most popular Google query by users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">88% of users are outside the U.S and the US owns 22% of the user base.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In 2020 Instagram users spent an average of 30 minutes per day on the platform.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">200 million Instagram users visit at least one business profile daily on the platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">81% of people use Instagram to research new business products and services.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">130 million Instagram users tap on shopping posts every month globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram as a mobile app has the fourth most users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Over 1 billion people use Instagram every month globally.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram saw 17.0% user growth in Western Europe in 2020.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"snapchat\"><\/span><em><strong>Snapchat:\u00a0<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Snapchat is one of the popping platforms for advertisement. Snapchat&#8217;s organic tool of swiping up the link is somewhat older than Instagram but was underappreciated. Now with the marketing ad tool that slips through your snaps is the start. Snapchat is now a prominent platform used for content marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3534\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snapchat-insights.png\" alt=\"snapchat analytics\" width=\"423\" height=\"470\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snapchat-insights.png 500w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/snapchat-insights-270x300.png 270w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Snapchat by Numbers:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Worldwide Snapchat currently has\u00a0 293 million daily, active users<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The users of Snapchat include over 75% of the millennial and Gen Z population.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Every day the users generate at least 5 billion snaps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The market value of Snapchat is $118.99 billion with 872 patents.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In 2020 Snapchat generated $2.5 billion in annual revenue.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"linkedin\"><\/span><em><strong>LinkedIn<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">LinkedIn gained the most popularity during Covid-19 with a plethora of individuals looking for home-based jobs. Recently LinkedIn also introduced tools for business marketing. Some of the organic and paid\u00a0 LinkedIn marketing tools to include Linkedin analytics (shield), SocialPilot, LinkedIn small business, Linkedin sales navigator,\u00a0 Leadfuze, eLink pro, Datanyze, and Dux-Soup.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3535\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1.png\" alt=\"linkedin analytics\" width=\"536\" height=\"266\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1.png 2700w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-300x149.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-1024x509.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-768x382.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-1536x763.png 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-2048x1018.png 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/linkedin-analytics-1-624x310.png 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Linkedin by Numbers:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LinkedIn is available in 24 languages across the globe.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remote jobs on LinkedIn increased 2.5 times from March to October 2020.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LinkedIn has 722 million members currently active.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">57% of LinkedIn users are men, and 43% are women globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">59.9% of LinkedIn\u2019s users are between 25 and 34 years old according to the new study.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">40 million people use LinkedIn to search for jobs each week since the Covid19.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LinkedIn saw a 55% increase in conversations among connections in 2020.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content creation on LinkedIn by the users increased 60% in 2020<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">76% of LinkedIn\u2019s users are outside the U.S and divided globally.\u00a0<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"pinterest\"><\/span><em><strong>Pinterest:\u00a0<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pinterest is known for its aesthetics but among the marketers, it is known for the valuable data collection and conversion rate. Since 2019 the platform is actively used for marketing purposes. Some of the organic tools by Pinterest include Pinterest widgets, rich pins, hashtags, optimized pinboards, and analytical insights.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3536\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics.jpeg\" alt=\"Pinterest Analytics\" width=\"536\" height=\"214\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics.jpeg 1350w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics-300x120.jpeg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics-1024x409.jpeg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics-768x307.jpeg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/pinterest-analytics-624x249.jpeg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Pinterest by Numbers:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The total number of monthly active users of Pinterest is estimated at 478 million-plus.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The US holds the highest percentage of the Pinterest audience at 50%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">25% of social media marketers are using Pinterest for marketing and branding.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The total number of pins saved by the users every day is estimated at 240 billion.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">With 17.5 million users, Germany is the second-largest market for Pinterest users.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0The total number of Pinterest boards is around 500 billion globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">77.1% of Pinterest audiences are female.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Estimated, 34% of Pinterest users earn between $50,000 and $74,999 per year.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pinterest Market Value is $49.13 billion.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pinterest had 1.22 billion visits between October 2020 and March 2021.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"building-a-successful-social-media-strategy\"><\/span><strong>Building a Successful Social Media Strategy\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3537\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/strategy.png\" alt=\"social media strategy\" width=\"536\" height=\"266\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/strategy.png 617w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/strategy-300x149.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">A combination of the core pillars of social media and choosing the right platform is <a href=\"https:\/\/www.digitalgravity.ae\/blog\/a-guide-on-building-relationships-via-social-media-to-boost-your-lead-generation\/\">how you build a successful social media strategy<\/a>. Social media strategies are mainly implemented to engage the customers in activities related to the brand. The practice of engagement with the audience creates a personalized journey for the audience. Some of the things you should include are:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">A combination of educational and promotional content.<\/span><\/li>\n<li><span style=\"font-weight: 400\">The content should be visually stimulating.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">You should be responsive to your audience on direct messages and comments.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Keep your business information unified on all accounts.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Plan the posting of the content across platforms.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Use the analytical insights for improvement.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"keeping-track-of-your-social-media-marketing-kpis\"><\/span><span style=\"font-weight: 400\"><strong>Keeping track of your social media marketing KPIs<\/strong>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3538\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-scaled.jpg\" alt=\"Keeping track of your social media marketing KPIs\u00a0\" width=\"400\" height=\"400\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-scaled.jpg 2560w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-300x300.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-1024x1024.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-150x150.jpg 150w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-768x768.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-1536x1536.jpg 1536w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-2048x2048.jpg 2048w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/20943482-min-624x624.jpg 624w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400\">94% of marketers use social media platforms for content distribution of all types which means you should track the following KPIs for better insights:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reach KPIs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Impressions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follower counts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audience growth rate\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social share of voice<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reach (likes, comments)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Potential reach\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average engagement rate<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"top-social-media-tools\"><\/span><strong>Top Social Media Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are a plethora of social media tools available in the market. As per your convenience and budget, you can explore the paid and free social media tools. If you hire a digital marketing agency in Dubai, you are not required to have access to any marketing tools. Anyhow, some of the top marketing tools include:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Trends.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buffer Publish.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Canva.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unsplash.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Animoto.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><a href=\"https:\/\/feedly.com\/\">Feedly<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buffer Reply.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Native Analytics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Todoist<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Moz&#8217;s Fresh Web Explorer<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tweeps Map<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sumo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Elevate\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">WordPress<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Semrush\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Blog.com<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"role-of-email-marketing-in-making-your-digital-marketing-campaign-successful\"><\/span><strong>Role of Email Marketing in Making Your Digital Marketing Campaign Successful\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Let&#8217;s clear the air first, email marketing is not a dead practice but has been a source of revenues for the majority of the companies in 2021. Email marketing is practiced aimed at promotional content and sponsorship targeting the audience who opted for business updates.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3539\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing.png\" alt=\"Role of Email Marketing in Making Your Digital Marketing Campaign Successful\u00a0\" width=\"536\" height=\"460\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing.png 614w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing-300x257.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">It is one of the digital marketing practices that is specifically opted by the audience for the promotional content and hence offers a higher conversion rate.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-is-email-marketing-so-effective\"><\/span><strong>Why is email marketing so effective?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There are around <em><strong>4.1 billion email users as estimated in 2021<\/strong><\/em> and at least a quarter of this audience look forward to emails from their favorite brands. Whether it is about the new launch or exclusive coupon, email marketing is alive and thriving even in the 21st century.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Returning customers are your biggest source of revenue. To attract these customers, email marketing is the most sought and effective tool. Through email marketing, a continuation of their journey is established where the customers return as loyal ambassadors.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"effective-email-marketing-strategy-for-successful-business\"><\/span><strong>Effective email marketing strategy for successful business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Email marketing is that one weapon that helps you win that battle you already half won with the customer\u2019s first purchase. Email marketing is one of the most effective customer acquisition tactics, especially for small businesses and tactics.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\"><em><strong>Email Automation:<\/strong><\/em>\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Email automation is one tactic that sends promotional updates to the targeted list of audiences. The feature of email automation can be used as a reminder, teaser, and especially it is most commonly used to reduce the cart abandonment rate on websites.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Promotional Messages:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Permission-based promotional email marketing is quite a common marketing tactic. 77% of the audience leans towards conversion better when the newsletter subscription was voluntary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what makes promotional email marketing successful? Simply personalization. Personalization means you are putting more intentional efforts into your marketing. Utilizing the tactic of personalization creates a one on one digital experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example: under the tactic of personalization you practice segmentation of your audience based on specific contact traits, actions, and properties. This is counted as intentional efforts into promotional marketing.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Series of Email:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Series of emails refer to email marketing that includes a warm welcome and step-by-step guide for a personalized shopping experience. These emails are sent over a period of days and in series. A Series of emails is one of the effective strategies for a personalized touch.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"keeping-track-of-your-email-marketing-kpis\"><\/span><strong>Keeping Track of your Email Marketing KPIs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3540\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing-kpi.jpg\" alt=\"Keeping Track of your Email Marketing KPIs\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing-kpi.jpg 626w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing-kpi-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/email-marketing-kpi-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">One of the cheapest channels for bringing great ROI is mail marketing. The equation of email marketing is if <em><strong>you invest 1$ your return on investment would be 122% greater<\/strong><\/em>. All of the factors combined effectively aid email marketing being the cheapest channel to ROI maximization. To keep the ROI high you must track the following KPIs:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quantity of emails delivered<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quantity of emails opened<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click-through rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click-to-open rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unsubscribe rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hard and soft Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spam complaints<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social shares and Forwards\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"re-engaging-with-the-audience\"><\/span><strong>Re-engaging With The Audience:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Email marketing is one of those tools that assist you in engaging with the customer over abandoned carts or generating new leads with email automation. Re-engaging your audience with email marketing is trial and error-based practice. It is one of the most effective strategies to remind the customers of a brand they have long forgotten about. Through <a href=\"https:\/\/www.digitalgravity.ae\/services\/email-marketing-dubai\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Email campaign Services&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">Email marketing campaign Services<\/span><\/a>, you can welcome them back with discounts, new products, news, and so on.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"top-email-marketing-tools\"><\/span><strong>Top Email Marketing Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">To mention some of the top marketing tools for an effective flow of emails includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400\">Mailchimp<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ActiveCampaign<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MailerLite<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hubspot<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Moosend<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drip<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MobileMonkey<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/trello.com\/\"><span style=\"font-weight: 400\">Trello<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hootsuite<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">KISSmetrics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">FollowerWonk<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400\">Buzzsumo<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crazy Egg<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ubersuggest<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CoFoundersLab<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adobe Sign<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">DropBox<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Business Suite products<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">OmniFocus<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"email-marketing-by-the-numbers\"><\/span><strong>Email marketing by the numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There are 4 billion active email users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">64% of small businesses use email marketing to reach customers effectively.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketers who initiated segment campaigns noted as much as a 760% increase in revenue.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">35% of marketers send their customers 3-5 emails per week as a strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">78% of marketers have seen an increase in email engagement in 2020.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">4 out of 5 marketers said they\u2019d rather give up social media marketing than email marketing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">20% of <a href=\"https:\/\/www.opencart.com\/blog\/retail-seo-expert-tips-and-strategies\">retail<\/a>, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity and the response has been positive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">74% of Baby Boomers think email is the most personal platform to communicate with brands as compared to WhatsApp and Facebook messenger.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"role-of-content-marketing-in-making-your-digital-marketing-campaign-successful\"><\/span><strong>Role of Content Marketing in Making Your Digital Marketing Campaign Successful<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Content marketing refers to the practice of strategically producing high-performing content shared across the platforms on the internet. It includes relevant articles, videos, podcasts, and other media. Content marketing is the latest trend and would be the hottest in 2022 as well as the audience is towards educational content.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3541\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/content-marketing.jpg\" alt=\"Role of Content Marketing in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"404\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/content-marketing.jpg 626w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/content-marketing-300x226.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/content-marketing-624x470.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Content marketing is a practice that helps you optimize content and generate leads out of it playing a major role in the digital marketing industry. Content marketing also supports practices such as SEO, PPC, ORM, and CRO.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"importance-of-content-marketing-for-your-business\"><\/span><strong>Importance of Content Marketing for Your Business:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Content, in general, holds a lot of importance in digital marketing. Content is the source through which you attract and educate your audience about your brand and products whether it is promotional or educational.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Due to the fact that the market is competitive, businesses that lean only on promotional content advertisement lack customer loyalty and personalization in the brand. Personalizing customer experience is one of the vital components of digital marketing. A business that shares content relating to the niche itself is deemed more trustable and credible.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"pull-marketing-has-taken-over-push-marketing\"><\/span><strong>Pull Marketing Has Taken Over Push Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The concept of pull marketing is to implement a strategy that organically draws the attention and interest of the consumer towards the product. On the other hand, push marketing refers to the strategies of making your product noticed through paid ads and promotions. Content marketing is considered pull marketing that involves the creation and sharing of online material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The audience is drawn towards the products with videos, blogs, and social media posts that do not explicitly promote a brand. The content is designed in a way to stimulate interest in the products and services. Audiences today are more drawn towards educational content rather than going for sponsored ads which is why pull marketing has aggressively taken over push marketing (push marketing).\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-marketing-directly-helps-in-your-websites-seo\"><\/span><strong>Content marketing directly helps in your website&#8217;s SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.digitalgravity.ae\/services\/content-marketing-dubai\/\">Content marketing services<\/a> and SEO are interlinked strategies. SEO goal of ranking a business depended on the high-quality content and high-performing content is dependent on SEO as well for better reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the competitive market, businesses belonging to the same industry are more or less the same which makes it harder to rank on the SERPs. The majority of the business also use the same promotional and paid marketing strategies meaning the content is also similar. To counter this obstacle content marketing is the go-to practice to integrate with SEO strategies.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"cost-effective-marketing\"><\/span><strong>Cost-effective marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Content marketing is practiced by the majority of renowned and established brands to lure customers toward the brand. However, it is also doable for small businesses within a limited budget but with higher results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Content marketing has the highest ROI for every dollar spent as compared to other forms of promotion establishing its name as a cost-effective strategy. Content marketing can generate three times the leads with at least 62% reduced cost as compared to the set statistics of traditional marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">through content marketing you can expect the <em><strong>lead generation to rise by 67% &#8211; 88%<\/strong> <\/em>depending on the category of the business such as B2C or B2B. Lead generation is achieved by strategically placing CTA in different forms of content.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"plays-an-important-role-in-the-marketing-funnel\"><\/span><strong>Plays an Important Role in the Marketing Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3542\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/marketing-funnel.jpg\" alt=\"Plays an Important Role in the Marketing Funnel\" width=\"370\" height=\"370\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/marketing-funnel.jpg 626w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/marketing-funnel-300x300.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/marketing-funnel-150x150.jpg 150w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/marketing-funnel-624x624.jpg 624w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Funnel marketing refers to the roadmap that customers go through since the first time they notice your product. The road of funnel marketing includes awareness, consideration, conversion, activation, loyalty, and avocation; the final level where you get an organic referral. However for funnel marketing to be successful the customer must pass the level of awareness. Content marketing is a dedicated practice for creating awareness and educating the users by sharing high-performing content free of promotions. Content marketing helps users pass through the stages of awareness and consideration towards conversion.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-marketing-by-numbers\"><\/span><strong>Content Marketing by Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400\">70% of marketers actively invested in content marketing in 2020.<\/span><\/li>\n<li><span style=\"font-weight: 400\">78% of companies had a team of one-to-three content specialists in 2019 for the beginning of the content marketing trend.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">WordPress users produce about 70 million new posts and 77 million new comments each month being the largest platform for content marketing.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">89% of content marketers successfully used blog posts in their content creation strategy in 2020.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">24% of marketers plan on increasing their investment in content marketing in 2021.<\/span><\/li>\n<li><span style=\"font-weight: 400\">In 2020 18% of content marketers choose WordPress as their website content management system (CMS).\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">The Content Marketing budget is expected to grow by 14% or more in 2022.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Nearly 40% of marketers include content marketing as a very important part of their overall marketing strategy.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">83% of traffic to marketing blogs comes from desktops including affiliate marketing.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Articles that are below 3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">51% of companies say updating old content has proven the most efficient tactic implemented<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"role-of-smo-in-making-your-digital-marketing-campaign-successful\"><\/span><strong>Role of SMO in Making Your Digital Marketing Campaign Successful<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3543\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/smo.jpg\" alt=\"Role of SMO in Making Your Digital Marketing Campaign Successful\" width=\"429\" height=\"429\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/smo.jpg 626w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/smo-300x300.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/smo-150x150.jpg 150w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/smo-624x624.jpg 624w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Although there are 3.499 billion active social media users but simply existing on social media is not enough, In order to grow in terms of engagements, there are a plethora of approaches that come under SMO to increase the business reach. <a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-optimization-dubai\/\">Social Media Optimization services<\/a> are low-cost strategies to increase brand and product\/ service awareness along with engaging with active users.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-connection-between-social-media-and-web-search\"><\/span><strong>The Connection Between Social Media and Web Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">A common belief is that any website with effective functionality, relevant meta tags, and comprehensive content will do well in research. However, Google does take into account your performance on social media for ranking. The performance elements include the number of followers, engagement level, and optimized social accounts. A company&#8217;s optimized social media is likely to rank better as the user search and the media profiles appear on the first page.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"smo-tips-for-improvement-of-your-reach\"><\/span><strong>SMO Tips for Improvement of Your Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Social media marketing refers to the methods of promoting content across several social media platforms including Facebook, Tumblr, Twitter, Instagram, Snapchat, YouTube, Pinterest, etc. It is concerned with the active engagement, posting, and scheduling of the content based on the audience data. SMO is further the optimization of the SMM content across platforms including optimization of CTA on the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the best tips to increase your reach through SMO is to create high-performing content that encourages communication and sparks curiosity in the users.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"correct-steps-for-smo\"><\/span><strong>Correct Steps For SMO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><em><strong>Optimize Your Account:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Your brand accounts reflect your business values and goals and hence the accounts should be aligned accordingly. Conduct a general audit of all social accounts and mark accounts lacking emphasis on branding and marketing messages. Additionally, two important things your audit should also include are the consistency of branding and creative visuals, an impressive call to action leading to the landing page. Your social media aesthetics should also align with the website theme\/ branding.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Searchability Optimization:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Social accounts popping on searches is the perfect reason why you should mind how the keywords are being used across social platforms. perform keyword research focused on the industry and brand\/product-specific keywords to incorporate them in your social content. To enhance the searchability your business key details such as username, number and email should be consistent across the accounts.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Content Optimization:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Social content isn&#8217;t posting what you like because then the audience wouldn&#8217;t like your account. Analytics-based content optimization strategies help you generate ideas and posts inconsistency. The content optimization strategy includes establishing a frequency and volume of social posting. For example pieces of content per week and the time your audience engages the most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The second part of content optimization includes dividing the text posts, images, videos, stories, and live sessions per week. The division also includes the type of content that can be shared across platforms and the content that is platform-specific such as live sessions.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-should-businesses-invest-in-smo\"><\/span><strong>Why Should Businesses Invest in SMO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Every business is on board largely with social media marketing and one must reckon that making small changes can significantly boost your business engagement. Social media optimization encourages businesses to analyze, audit, and adjust their content and social media accounts according to best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every account that appears to have an effortless social following is actually an account twerking the optimization to be the top-performing account.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"key-difference-between-smo-and-smm\"><\/span><strong>Key Difference Between SMO and SMM:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3544\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Difference-Between-SMO-and-SMM-\u2013.jpg\" alt=\"Key Difference Between SMO and SMM:\" width=\"539\" height=\"195\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Difference-Between-SMO-and-SMM-\u2013.jpg 539w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/Difference-Between-SMO-and-SMM-\u2013-300x109.jpg 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p><span style=\"font-weight: 400\">SMO and SMM are complementary practices but not the same. SMO directs traffic outside the website by optimizing the accounts, content and adding a CTA. On the other hand, Social media marketing is a combination of activities that is aimed at engaging the audience through content and encouraging communication between the brand and audience. The purpose of SMM is to keep the social presence across accounts active and engaging to increase the reach. SMM is mainly concerned with content across social media accounts and response to the audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"goals-you-can-achieve-with-smo\"><\/span><strong>Goals You Can Achieve With SMO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><em><strong>Enhanced Visibility:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Competition in the market never stops influencing the visibility of your business. SMO helps you achieve visibility and reach of your content targeted at enhancing the engagement including clicks, traffic, etc.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>ROI Assessment:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">How could you practice cost-effective marketing without results assessment?<\/span><\/p>\n<p><span style=\"font-weight: 400\">The optimized strategies assess the outcomes of the social media marketing and the overall return on investments shedding light on sales, budget as well as brand awareness.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Content Consistency:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Consistency is essential as you incorporate any optimization practices into your business. Similarly, social media optimization helps you develop a consistent and relevant content posting plan enhancing the social media accounts performance. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tools-for-smo\"><\/span><strong>Tools For SMO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Similar to other optimization practices Social Media Optimization also requires testing and tweaking. The tools also reduce time consumption and increase the credibility of the practice. to create your own version of optimized testing and tweaking some of the tools you can use includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.hootsuite.com\/\"><span style=\"font-weight: 400\">HootSuite\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AgoraPulse\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mailchimp<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SocialOomph<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400\">Canva\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do Share<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Feedly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">EveryPost\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Flow<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Edocr\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">HubSpot Social Media Tool\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tweepi<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/buffer.com\/\"><span style=\"font-weight: 400\">Buffer\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"role-of-cro-in-making-your-digital-marketing-campaign-successful\"><\/span><strong>Role of CRO in Making Your Digital Marketing Campaign Successful<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3545\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/CRO.jpg\" alt=\"Role of CRO in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"357\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/CRO.jpg 626w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/CRO-300x200.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/CRO-624x416.jpg 624w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">We are aware of SEO efforts in bringing the traffic to the website through ranking on the SERPs but what element aids to the conversion of the visitors to customers in real-time?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond the SEO practices comes CRO considered to be one essential element in making your digital marketing campaign successful. <a href=\"https:\/\/www.digitalgravity.ae\/services\/conversion-rate-optimization-dubai\/\">Website Conversion rate optimization (CRO) services<\/a> are digital marketing techniques to improve sales conversion of a website or an application.\u00a0 CRO targets growth factors such as traffic, sales, and revenues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The basic role of CRO in digital marketing campaigns includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating a lead flow using the slide in a box or pop on the website as visitors enter.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize conversion path that turns visitors into marketing qualified lead (MQL)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize Content on the website by adding CTAs and impeccable SEO-driven blogs and advertisements.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retarget the visitors via sending web push notifications to the visitors and using paid ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apply the rule of congruence by creating a unified brand voice that helps customers make an informed purchase.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"importance-of-cro-in-digital-marketing\"><\/span><strong>Importance of CRO in Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">What makes CRO a successful digital marketing campaign is that it primarily focuses on enhancing the customer experience on a particular platform while simultaneously producing revenues as well. Further, you can judge the importance of CRO in digital marketing because:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">CRO helps in data collection, insights, and analytics about the customer base. CRO in digital marketing also streamlines the process of analyzing data such as website navigation, user behaviors, and session recordings. It overall views the functionality of the website which indeed is a major part of digital marketing.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">CRO is crucial to initiate data-driven strategies in digital marketing. All hail to the CRO, the data collected can be capitalized to improve the traffic generating and converting methods. The data is also useful to enhance SEO and PPC strategies.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">CRO strategies are relatively cost-effective and offer a higher return on investment. Post CRO experimentation the implementation cost is reduced and revenues are increased. In digital marketing, it is one of the most effective strategies with granted results when practiced right.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">CRO is focused on personalizing and enhancing a user&#8217;s experience on the website and hence it focuses on the optimization of the website. WIth CRO strategies the website is monitored, marinated, and even improved supporting further the practices of ORM as well as SEO. CRO also offers a higher customer retention rate.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"marketing-goals-of-cro\"><\/span><strong>Marketing Goals of CRO\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The marketing goals of CRO includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Key performance indicators are the critical metrics defining your business goals. The defined metrics help you create an optimization framework also known as the marketing goals of the CRO.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Research by utilizing the tools available and offered by Google itself. The list of useful google tools includes heatmap, session recordings, surveys, and other tools used to collect the behavioral insights of the visitors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifying the top key metrics to determine the business conversion goals. online purchase, page visits, free trial sign up are the few common examples of the key metrics.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Experimentation is a vital practice in CRO marketing goals. A common example of experimentation is analytics like VWO for measuring the KPIs s against the set goals and the current baseline.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analyzing the test results to observe the uplift in the conversion rates, you can run imperatively until the rate scores 95%.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"-what-can-cro-bring-to-your-business\"><\/span><strong>\u00a0What can CRO bring to your business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The website works as the virtual store for any business and is one of the essential components of digital marketing. A poor website reportedly cost thousands in revenues to business each year. In that perfective CRO shadows, positive influence on the website and enhances the potential by optimization. In short, CRO could be one missing piece of the puzzle for your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">CRO is the cost-effective solution for companies wanting to increase the revenue without bearing the cost of new products and driving the traffic (paid or organically) to the website. CRO comes in handy when your business website has plenty of visitors but the conversions are not as impressive as you would like. CRO with small changes yields big results just by tweaking your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asa business owner <em><strong>if you want to increase 10% in annual revenues you will only need a 2% increase in the conversion rate<\/strong> <\/em>which is easily achievable with CRO. CRO also helps a business improve the critical process by implementing certain practices such as A\/B testing, customer journey analysis, cart abandonment analysis, and segmentation.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"steps-for-successful-cro\"><\/span><strong>Steps for Successful CRO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">CRO strategies are quite straightforward when it comes to the optimization of the website. The success of CRO strategies are based on three factors as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">User Experience (UX)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer retention\/ customer lifetime value (CLV)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">User motivation and behaviors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Your first step is to have a systematic approach towards the analytics and user feedback concerning the website.\u00a0 A systematic approach helps you target the grey areas more effectively. The systematic approach highlights the user behaviors and motivation based on which you will also track your CRO progress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The second step pinpoints the business key point indicators (KPIs) and objectives. The second step is dedicated to making the most out of the existing traffic to the website by improving the grey areas. This is where we target customer retention and customer lifetime value (CLV)<\/span><\/p>\n<p><span style=\"font-weight: 400\">The third step is to target the weak points and the potential areas of the website to increase the conversion. This step is particularly known as optimization of the website aimed at improving user behavior.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"cro-and-seo-work-together\"><\/span><strong>CRO and SEO Work Together<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.brainlabsdigital.com\/blog\/cro-seo-better-together\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-3546 size-full\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/cro-plus-seo.png\" alt=\"CRO and SEO Work Together\" width=\"749\" height=\"306\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/cro-plus-seo.png 749w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/cro-plus-seo-300x123.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/cro-plus-seo-624x255.png 624w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">The main primary purpose of <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\">SEO services<\/a> is to drive relevant traffic to the website and maintain the integrity of the business on the SERPs. On the other hand, the primary purpose of CRO is to enhance the user experience and convert the received traffic by encouraging the users to take action including subscribing to the newsletters, sending the contact form, or simply making a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">CRO and SEO proportionally benefit and uplift each other&#8217;s approaches. Both practices integrated works like a charm, improving the revenue significantly. SEO practices take part for the long-term benefits whereas CRO works on bringing on quick results. CRO depends on the quality traffic driven with the SEO strategies while SEO depends on the CRO results to measure its own effectiveness.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"things-to-consider-when-doing-cro-for-your-business\"><\/span><strong>Things to Consider When Doing CRO for Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your methodology behind the CRO approach should be more than just A\/B testing. You must follow a predefined timeline and fit arbitrary tests into the larger optimization strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Always keep in mind the statistical significance and validity of the tests. Look into tests and approaches that demonstrate a larger trend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Contrary to the belief, CRO should be more focused on research and less on experimentation. To improve the grey areas evaluate the effectiveness and the new changes for further implementation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Radical changes are not bad as CRO efficiency depends on the variables and actions between the user and the site interaction. Make radical changes to influence the decision psychologically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Concentration on the consumers should be the ultimate goal at the end of the day. The practical approach of your CRO should be user-centric, creating an impeccable experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"key-terms-and-matrices-used-in-cro\"><\/span><strong>Key Terms and Matrices Used in CRO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average Order Value (AOV) measures the time spent on a website each time an order is placed by a customer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A\/B testing is also known as bucket testing or split testing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buyer Persona refers to a fictional person inspired by the data collected from the real buyers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Browsers Compatibility refers to the ability of a website to appear fully functional across different browsers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Branching logic surveys are used to define the <a href=\"https:\/\/www.digitalgravity.ae\/services\/ecommerce-web-development\/\">e-commerce website<\/a> path of a user.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bounce Rate is a term used in web analytics to measure the percentage of users leaving your website after visiting single pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Baseline conversion rates measure the current conversion rate of the page you are testing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRO test refers to different conversion rate optimization methodologies used to identify the PowerPoint of an e-commerce website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per mile (CPM) is also known as Cost per thousand impressions which is the total amount an advertiser pays per 1k impressions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per acquisition (CPA) is a metric that marketers use to track and measure.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click map is the graphic representation of the website areas clicked by your users which allows you to track the user activity.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Funnel testing is a method that allows you to compare multiple pages and related pages against each other.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Full Factorial Multivariate Test is a type of multivariate test to get more insights about the possible combinations when it comes to CRO.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M.U.V measures the number of individuals visiting the website each month. The MUV counts each individual once only regardless of visit frequencies on the website per month.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Primary conversion refers to the quick or initial actions of the consumer such as clicking add to cart and signing up now.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Secondary conversion refers to the consumer&#8217;s actions of viewing the products and details before moving on to primary conversions.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"role-of-orm-in-making-your-digital-marketing-campaign-successful\"><\/span><strong>Role of ORM in Making Your Digital Marketing Campaign Successful<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3547\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ORM.png\" alt=\"Role of ORM in Making Your Digital Marketing Campaign Successful\" width=\"536\" height=\"375\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ORM.png 608w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/12\/ORM-300x210.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Online Reputation Management (ORM) is an act of being aware of your business reputation image perceived by the audience on the internet. <a href=\"https:\/\/www.digitalgravity.ae\/services\/online-reputation-management-dubai\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Online reputation management agency dubai&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">Online reputation management ORM agency Dubai<\/span><\/a> practices influence a wide area of digital marketing as it includes monitoring, maintenance, and enhancement of social accounts, websites as well as the general image of the brand.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"benefits-of-integrating-orm-in-your-strategies\"><\/span><strong>Benefits of Integrating ORM in Your Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h4><em><strong>Digital Footprint Management:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You can say that monitoring, improving, and maintaining are the three musketeers of the ORM\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The complete and online expression of a brand is known as a business digital footprint. Since digital footprint is forever ORM ultimately guards the digital footprint with its three musketeers efficiently.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Adds To Brand Credibility:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><em><strong>Around 75% of the audience skim through the negative information and reviews available on the internet about your business<\/strong><\/em>. ORM strategies are designed to eliminate the negative image of the brand and push forward the positive side. With ORM strategies you can continuously enhance your business credibility.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Increase Revenues:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">At <em><strong>Least 60% of the consumers<\/strong><\/em> go through negative reviews before they purchase and ORM aims at removing the negative image. In such cases, the conversion rates increase as 60% of users would come across a good image of the brand and would be confident to make informed purchases.<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Keep the Brand Active:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You maintain your business reputation in the market and your business activities must remain alive. ORM strategies aim at the business being responsive as much as possible through content posting and interaction with the customers. It also helps create a personalized experience for the audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"orm-can-boost-your-digital-marketing-strategy\"><\/span><strong>ORM Can Boost Your Digital Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Since ORM strategies are vital to produce new content in order to keep the old one from resurfacing on the internet. While you can remove information from personal accounts, certain third-party platforms do not allow you to remove the mention of your business, especially when made by a consumer. In order to keep the reputation afloat, digital marketers are on tip of their feet when it comes to brainstorming for content and marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The digital marketing strategies often focus on the elements of the ORM as well as helping the marketers to initiate better tactics for brand reach and credibility.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-check-online-reputation\"><\/span><strong>How to Check Online Reputation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Checking your online reputation is simple and easy with the checklist we have provided below:<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Search Your Business Name:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Google your business name, target audience, and products. The purpose of googling your business is to double-check your business ranking, business impression, business information, and the socials (accounts) associated with your business. The information across your accounts should be aligned properly.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Check Functionality of the Website:<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This may seem out of blue but the functionality of the website influences your online reputation. A slow and improper website also increases the bounce rate. Check your website usability score and mark the grey areas. You may include this step as a website audit.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><em><strong>Check For Reviews and Mentions:\u00a0<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As you will read below, reviews significantly influence a consumer\u2019s purchasing behaviors. Look for reviews on your accounts, groups, comments, google, and third-party platforms. Whether good or bad, respond to those comments with utter professionalism. Also, look out for the mentions as a hashtag or tagged accounts. Thoroughly check how your company name is being used across the platforms.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"orm-in-the-digital-age-by-the-numbers\"><\/span><strong>ORM in the Digital Age (by the numbers)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">85% of the consumers trust online reviews.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">3 out of 4 people will trust a company with a positive image.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">60% of the users will skip your business because of bad reviews.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On average customer reads at least 7 reviews before purchasing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">97% of the consumers search for local businesses before purchasing.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"orm-helps-in-branding\"><\/span><strong>ORM Helps In Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Online reputation is an important element in driving sales and maintaining the royalty of the audience. The positive reputation of your <a href=\"https:\/\/www.digitalgravity.ae\/services\/branding-communication-agency-dubai\/\">brand aids<\/a> the credibility of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Online reputation management is not a single-day task but is a prolonged process to attain visible benefits. ORM is an essential branding tool. As the primary focus of ORM is to gather feedback about your business\/ brand visibility over the internet including ranking, reviews, and overall perceived image. The feedback significantly helps in building and improving the brand. The ORM strategies are divided into two purposes mainly. One set of strategies is initiated to create positive brand visibility and improve the grey areas. The second set of strategies is aimed to sustain the brand\u2019s image in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">ORM is the one-way road to building a brand and helping it survive.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefits Of Digital Marketing Digital marketing has been benefitting the business all the back from the 1990s. As the internet grew in popularity, so did the practice of digital marketing. In the three decades of digital marketing, the practice has shifted from being recognized and benefited by the big brands only to being a crucial [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":3558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Businesses are Integrating Successful Digital Marketing<\/title>\n<meta name=\"description\" content=\"Complete guide on how some of the successful businesses have integrated digital marketing in their module.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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