{"id":339,"date":"2019-01-01T09:30:24","date_gmt":"2019-01-01T09:30:24","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=339"},"modified":"2024-12-06T18:15:40","modified_gmt":"2024-12-06T14:15:40","slug":"complete-guide-to-web-design-for-higher-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/complete-guide-to-web-design-for-higher-conversion-rates\/","title":{"rendered":"Complete Guide To Web Design For Higher Conversion Rates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/complete-guide-to-web-design-for-higher-conversion-rates\/#web-design\" >Web Design:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/complete-guide-to-web-design-for-higher-conversion-rates\/#tactics-of-web-designing-for-increasing-conversion-rates\" >Tactics of Web Designing for increasing Conversion Rates:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"web-design\"><\/span><strong>Web Design: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">Web design is about adding life to the website. It includes the colour scheme, fonts, layout, graphics, images, videos, etc. The web designer plays a significant role in creating a website. Other than the content, web designing is an essential aspect of website construction. <a href=\"https:\/\/www.digitalgravity.ae\/\">Web designers<\/a> build websites using HTML which is for the content and metadata of each page. The layout is defined by using CSS. These two are the best and the most commonly used combination for creating a website.<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"tactics-of-web-designing-for-increasing-conversion-rates\"><\/span><strong>Tactics of Web Designing for increasing Conversion Rates: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><strong>Hick\u2019s Law: <\/strong>According to the British psychologist William Edmund Hick, the number of choices is directly proportional to the time spent in making a choice. Hence, it is suggested that the navigation bar should have fewer options so that the visitor stays on the webpage for long and is able to thoroughly gauge the options before making a sure choice.<\/p>\n<p style=\"text-align: left;\"><strong>The Rule of Thirds: <\/strong>It is a popular visual technique, mostly used for photography but is extremely helpful while <a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-web-designing-changes-the-future-of-our-business\/\">designing a web page<\/a>. In this technique, you divide a visual or a website into thirds, both vertically and horizontally, which gives you a total of equal nine squares. According to the rule of thirds, the four intersections made in the middle of the boxes are the points of interest for a user, resulting in an impactful design and increased conversion.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"size-full wp-image-340 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/1.jpg\" alt=\"\" width=\"658\" height=\"280\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/1.jpg 658w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/1-300x128.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/1-624x266.jpg 624w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Run Speed Tests<\/strong>: The visitors are generally quite impatient. To keep that attribute in consideration, it is best to run your webpage through the following tests and ensure that the loading speed is accurately timed because every second count when a visitors are surfing the internet and looking for something. One second of delay results in a reduction in conversion by 7 per cent. Following are the names of the tools:<\/li>\n<li><strong>Google PageSpeed Insights<\/strong><\/li>\n<li><strong>Pingdom<\/strong><\/li>\n<li><strong>GTmetrix<\/strong><\/li>\n<li><strong>KeyCDN<\/strong><\/li>\n<li><strong>Sucuri<\/strong><img decoding=\"async\" class=\"size-large wp-image-348 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-1024x525.jpg\" alt=\"\" width=\"980\" height=\"502\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-1024x525.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-300x154.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-768x394.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-624x320.jpg 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6.jpg 1366w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/li>\n<li><strong>Negative Space:<\/strong> The negative space is the space between the content on your web page. This is the space between the texts, such as the headings and paragraphs as well as between the elements such as images, tabs, sidebar and content etc. The term negative here is not negative in real but in fact positive in nature. The negative space makes the website more readable and pleasant for the eyes. This eventually leads to conversions as the visitors view your web page and see everything in a well-aligned and well-organized manner which makes it comprehensible.<\/li>\n<li><strong>F-Layout:<\/strong> As per research, the viewer\u2019s eyes tend to fall directly at the content on a webpage in an F-pattern. Hence, it is suggested to display the web content that holds the highest significance in an F-layout so that there is maximum visibility and you can get hold of more conversions.<img decoding=\"async\" class=\" wp-image-351 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/4-473x1024.jpg\" alt=\"\" width=\"203\" height=\"401\" \/><\/li>\n<li><strong>Make the most of \u2018the 8 seconds\u2019: <\/strong>There is an 8-second rule which explains that the human attention span is 8 seconds. This is the reason it is suggested that you make the most of those 8 seconds by putting up headlines that are bold, concise and give out your message clearly! The images you use must speak clearly for themselves. In case of any tabs or pop up buttons, they must be attractive and grab the visitor\u2019s attention in a glance.<img decoding=\"async\" class=\"size-large wp-image-345 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-1024x469.png\" alt=\"\" width=\"980\" height=\"449\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-1024x469.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-300x137.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-768x352.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6-624x286.png 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/01\/6.png 1366w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/li>\n<\/ul>\n<p style=\"text-align: left;\">These are a few ways along with many more out there, which could help you to increase the conversions and be considered as one of the popular and revenue-generating websites. You do not necessarily have to have these implemented in your <a href=\"https:\/\/www.digitalgravity.ae\/\">web design<\/a> at the time of creation, but you can always make alterations later and turn your website into a productive design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Design: Web design is about adding life to the website. It includes the colour scheme, fonts, layout, graphics, images, videos, etc. The web designer plays a significant role in creating a website. Other than the content, web designing is an essential aspect of website construction. Web designers build websites using HTML which is for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complete Guide To Web Design For Higher Conversion Rates - Digital Gravity<\/title>\n<meta name=\"description\" content=\"These are a few ways along with many more out there, which could help you to increase the conversions and be considered as one of the popular and revenue-generating websites\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/complete-guide-to-web-design-for-higher-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Guide To Web Design For Higher Conversion Rates - 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