{"id":2846,"date":"2021-01-31T07:27:57","date_gmt":"2021-01-31T07:27:57","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=2846"},"modified":"2025-05-23T10:26:52","modified_gmt":"2025-05-23T06:26:52","slug":"importance-of-online-customer-reviews","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/","title":{"rendered":"Importance of Online Customer Reviews"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Reviews of products and services by other customers have an enormous influence on the consumption decisions of consumers. More and more people are using online reviews and previous customer experiences as a source of information before making a purchase decision. According to a study by <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BrightLocal<\/span><\/a><span style=\"font-weight: 400;\">, 75% of customers read online reviews before deciding to choose a company&#8217;s product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/www.brightlocal.com\/wp-content\/uploads\/2024\/03\/FINAL-Frequency-of-review-reading-YoY-860x798.png\" alt=\"Local Consumer Review Survey\" width=\"860\" height=\"798\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#prominent-benefits-of-consumer-ratings-to-smes\" >Prominent Benefits of Consumer Ratings to SMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#the-top-business-review-sites\" >The Top Business Review Sites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#google\" >Google\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#amazon\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#trustpilot\" >Trustpilot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#integration-of-customer-reviews-into-the-management-aspect-of-businesses\" >Integration of Customer Reviews into the Management Aspect of Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#improvement-in-products-or-services\" >Improvement in Products or Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#increases-customer-satisfaction-and-loyalty\" >Increases Customer Satisfaction and Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#improves-customer-experience\" >Improves Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#assists-decision-making\" >Assists Decision Making<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#solves-internal-communication-problems\" >Solves internal communication problems<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#methods-to-gain-positive-reviews-from-customers\" >Methods to Gain Positive Reviews From Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/#wrapping-up\" >Wrapping Up:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"prominent-benefits-of-consumer-ratings-to-smes\"><\/span><b>Prominent Benefits of Consumer Ratings to SMEs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since all the businesses have started to focus on gaining online visibility, customer ratings play a great role in marketing their products and services. Some of the most prominent benefits include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews provide a direction to customers who are looking for a service or a product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online reviews are usually relevant to the search engine and create visibility for companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer ratings are more credible than advertising because people trust the judgment of others<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies receive important feedback from customers that they can use to improve their products or services<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"the-top-business-review-sites\"><\/span><b>The Top Business Review Sites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"google\"><\/span><b> Google\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With average monthly traffic of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/271412\/most-visited-us-web-properties-based-on-number-of-visitors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">276 million<\/span><\/a><span style=\"font-weight: 400;\">, just from the United States, the site has a specific platform for businesses, named Google My Business, to create their profile and gain ranking from consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Anyone with a Google account can look up the company on the search engine and <\/span><span style=\"font-weight: 400;\">leave a review of its services or products<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/g.page\/dgravityagency?gm\"><img decoding=\"async\" class=\"aligncenter wp-image-3079\" title=\"Google-my-business-Digital-Gravity-Reviews Blog Images\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews.jpg\" alt=\"Google-my-business-Digital-Gravity-Reviews Blog Images\" width=\"762\" height=\"325\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews.jpg 1346w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews-300x128.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews-1024x437.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews-768x328.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Google-my-business-Digital-Gravity-Reviews-624x266.jpg 624w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/maps.app.goo.gl\/FLA7jN1FsWGHnZ5y6\">Digital Gravity<\/a><\/p>\n<p><b> <span style=\"font-weight: 400;\">However, businesses must verify their contact information to complete their <a href=\"https:\/\/www.google.com\/business\/\">Google My Business profile<\/a>.\u00a0<\/span><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"amazon\"><\/span><b>Amazon<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Especially for companies who take part in e-commerce activities, Amazon is a great platform to gain visibility.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3081 size-large\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews-1024x475.jpg\" alt=\"Amazon Reviews\" width=\"980\" height=\"455\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews-1024x475.jpg 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews-300x139.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews-768x356.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews-624x290.jpg 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Amazon-Reviews.jpg 1351w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With an average monthly US traffic of <\/span><span style=\"font-weight: 400;\">85.44 million<\/span><span style=\"font-weight: 400;\">, the site provides retailers with a platform to sell their products to customers and gain reviews in order to improve their visibility.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"facebook\"><\/span><b> Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is one of the most popular social networking platform, which lets businesses <a href=\"https:\/\/www.facebook.com\/business\/learn\/courses\/ads-manager\">create a profile<\/a>. These pages are then followed by users, where the customers can leave reviews for these businesses.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/business.facebook.com\/?url=https%3A%2F%2Fbusiness.facebook.com%2F&amp;campaign_id=163681540489385&amp;placement=%2Fbusiness%2Flearn%2Fhow-business-manager-works%2Fguide\"><img decoding=\"async\" class=\"aligncenter wp-image-3082 size-large\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account-1024x839.png\" alt=\"Facebook Business Account Management - Customer Reviews blog image\" width=\"980\" height=\"803\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account-1024x839.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account-300x246.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account-768x629.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account-624x511.png 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/Facebook-Business-account.png 1440w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"trustpilot\"><\/span><b> Trustpilot<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trustpilot is a global community where customers can post their reviews about a business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3088 size-full\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/2021-03-28_16-11-28-1.jpg\" alt=\"Brand Review on Trustpilot - DG blog\" width=\"792\" height=\"489\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/2021-03-28_16-11-28-1.jpg 792w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/2021-03-28_16-11-28-1-300x185.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/2021-03-28_16-11-28-1-768x474.jpg 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/2021-03-28_16-11-28-1-624x385.jpg 624w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The best feature of this site is businesses can integrate those reviews on their websites. It not only enhances the visibility of the company, but also increases the trust of the website visitor.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3086 size-full\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2021\/01\/ezgif.com-gif-maker-2.gif\" alt=\"\" width=\"1292\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"integration-of-customer-reviews-into-the-management-aspect-of-businesses\"><\/span><b>Integration of Customer Reviews into the Management Aspect of Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumer reviews help\u00a0managers in a company\u00a0to have a strategic view of their product or service. It also helps businesses in improving their department-related strategies, for example, the ones designed for customer service, logistics, sales, and marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managements of companies can use consumer reviews to their advantage in a few ways. Some of them are:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improvement-in-products-or-services\"><\/span><b>Improvement in Products or Services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Listening to customers&#8217; feedback can help a business in designing its products according to the needs and expectations of consumers. More than meeting a need, in fact, it is important to exceed customer expectations. To do this, invest in tools that help your customers in providing you with feedback.\u00a0Take advantage of online reviews to make your product even more suitable and competitive.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"increases-customer-satisfaction-and-loyalty\"><\/span><b>Increases Customer Satisfaction and Loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies that offer these communication channels bond with customers and show how vital they are to the development of the brand. The result is a much closer relationship between customers and companies.\u00a0Consequently, it increases customer satisfaction and loyalty. <\/span><span style=\"font-weight: 400;\">Customers, who are satisfied only with your product but also with your service and interaction, are very likely to help you increase your brand awareness by bringing other customers to your company.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improves-customer-experience\"><\/span><b>Improves Customer Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumer experience is a term that has become the center of attention in the business industry. It involves much more than just selling a product or service. It concerns everything that relates to your brand, which may include products&#8217; performance and service capacity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more positive your customers&#8217; experience is, the more satisfied they will be with your company.\u00a0This improves the chances of loyalty and increases the average rating of the company on the internet. Listening to the opinions and understanding of the consumers&#8217; perceptions about your business helps managers understand the bottlenecks that are preventing these people from having a positive experience with your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"assists-decision-making\"><\/span><b>Assists Decision Making<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Managing a company correctly involves, above all, knowing how to\u00a0make decisions.\u00a0However, this is not always a simple task.\u00a0By taking help from customers&#8217; reviews, managers have more data at hand to understand what needs to be modified in the internal processes to make the brand more attractive to consumers. These factors contribute to the formation of strategic decisions and the alignment of business goals with the expectations and desires of consumers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"solves-internal-communication-problems\"><\/span><b>Solves internal communication problems<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Internal communication is of paramount importance &#8211; and when it is not done properly, external difficulties arise, which include legal issues and defamation of the brand. Customer reviews help managers in identifying communication failures that are leading to dissatisfaction among consumers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"methods-to-gain-positive-reviews-from-customers\"><\/span><b>Methods to Gain Positive Reviews From Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A business should not assume that their customers would provide them with ratings and reviews on their own. They must use different methods to persuade customers to do so. One of the most convenient methods is to ask existing customers for feedback in the form of reviews on popular platforms.\u00a0The positive side of this method is that it will make buyers feel valued, which means that the rating will usually be high.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get more reviews, you should make the rating and review process as simple as possible for your customers. Remember that you should not be afraid of negative reviews, because these can help your company in improving those aspects of your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"wrapping-up\"><\/span><b>Wrapping Up:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As all businesses are turning to the digital world, customer reviews help companies, especially SMEs, in marketing their product and service to their target audience. Moreover, these reviews help managers in identifying the issues in their operations and improve their system to enhance customers&#8217; experience. Most of the users rely on reviews on online platform before making the purchase decision from a company or a store. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reviews of products and services by other customers have an enormous influence on the consumption decisions of consumers. More and more people are using online reviews and previous customer experiences as a source of information before making a purchase decision. According to a study by BrightLocal, 75% of customers read online reviews before deciding to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importance of Online Customer Reviews - Digital Gravity<\/title>\n<meta name=\"description\" content=\"Reviews provide a direction to customers who are looking for a service or a product. Online reviews are usually relevant to the search engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/importance-of-online-customer-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Online Customer Reviews - Digital Gravity\" \/>\n<meta property=\"og:description\" content=\"Reviews provide a direction to customers who are looking for a service or a product. 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