{"id":2545,"date":"2020-12-28T12:47:40","date_gmt":"2020-12-28T12:47:40","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=2545"},"modified":"2024-12-06T17:15:34","modified_gmt":"2024-12-06T13:15:34","slug":"twitters-business-friendly-modern-ads-formats","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/","title":{"rendered":"Twitter&#8217;s Business-Friendly Modern Ads Formats Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter\/X is a social network with more than <\/span><span style=\"font-weight: 400;\">150 million active users<\/span><span style=\"font-weight: 400;\">\u00a0who spend\u00a0500 million tweets daily. It is considered better than the others in the race as its audience stands out for being receptive, influential and participative. Its users keep themselves up to date with the information that concerns them. They use this platform to express their opinion on topics that are of interest to them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#twitter-users-across-the-world-statistics\" >Twitter Users Across The World Statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#what-is-twitter-ads\" >What is Twitter Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#models-of-buying-advertising-on-twitter\" >Models of Buying Advertising on Twitter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#twitter-ads\" >Twitter Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#twitter-promoted-mode\" >Twitter Promoted mode:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#requirements-to-have-an-advertising-account-in-twitter-ads-and-run-campaigns\" >Requirements to Have an Advertising Account in Twitter Ads and Run Campaigns:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#formats-to-advertise-in-twitter-ads-advertising\" >Formats to Advertise in Twitter Ads Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#promoted-image\" >Promoted Image:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#promoted-gif\" >Promoted GIF:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#promoted-polls\" >Promoted Polls:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#promoted-account\" >Promoted Account:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#cards\" >Cards:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#brand\" >Brand:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#videos\" >Videos:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#better-practices\" >Better Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#helpful-tools-for-social-media-marketing\" >Helpful Tools for Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/twitters-business-friendly-modern-ads-formats\/#conclusion\" >Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"twitter-users-across-the-world-statistics\"><\/span>Twitter Users Across The World Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2592\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/statistics-gif-poll.gif\" alt=\"twitter statistics 2021 gif\" width=\"676\" height=\"486\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source : <a href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/\">Updated Statistics for Twitter Ads Usage<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In short, the platform has a very &#8220;lively&#8221; audience, in the sense of being active and eager to interact and socialize. For business owners, it is mandatory to analyze the audience to see if it fits with the profile of their potential clients. However, if you want an expert to do the job for you, you can hire any top <a href=\"https:\/\/www.digitalgravity.ae\/services\/social-media-marketing-dubai\/\">social media marketing agency<\/a><\/span><span style=\"font-weight: 400;\">\u00a0in Dubai.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-twitter-ads\"><\/span><b>What is Twitter Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Twitter Ads is Twitter&#8217;s platform available to advertisers to create and manage campaigns on the social network. In order to create an advertising account on Twitter Ads, it is necessary to meet certain requirements.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2596\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Twitter-Ads.jpg\" alt=\"twitter ads\" width=\"622\" height=\"324\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Twitter-Ads.jpg 622w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Twitter-Ads-300x156.jpg 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"models-of-buying-advertising-on-twitter\"><\/span><b>Models of Buying Advertising on Twitter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several ways to advertise on Twitter. Two of these are:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"twitter-ads\"><\/span><b>Twitter Ads:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It is the <a href=\"https:\/\/www.digitalgravity.ae\/services\/twitter-marketing-dubai\/\">Twitter advertising<\/a> platform available to advertisers so that they can manage their own campaigns themselves from the Twitter Ads Manager portal. They can create the campaign from the scratch by deciding the marketing objective, copy, budget, audience segmentation, a period of dissemination of the campaign, etc. Anyone who meets the Twitter eligibility requirements can access Twitter Ads.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2597\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Social-Media-Company-1.png\" alt=\"\" width=\"780\" height=\"431\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Social-Media-Company-1.png 780w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Social-Media-Company-1-300x166.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Social-Media-Company-1-768x424.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Social-Media-Company-1-624x345.png 624w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"twitter-promoted-mode\"><\/span><b>Twitter Promoted mode:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><\/b>With this option, Twitter promotes your tweets automatically without you having to configure any campaign. It is an accessible and recommended option for those accounts that do not have many followers and want to give their tweets more diffusion.<\/p>\n<p><img decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/i.gifer.com\/YuhV.gif\" width=\"700\" height=\"775\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"requirements-to-have-an-advertising-account-in-twitter-ads-and-run-campaigns\"><\/span><b>Requirements to Have an Advertising Account in Twitter Ads and Run Campaigns:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">The brand, company or business that is going to carry out the advertising campaign on Twitter must have a profile or account in this network.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Twitter account for which you want to open an ad account must have a profile picture and header photos that are not GIFs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Twitter account\u2019s bio should include a URL with no restrictions and represents the brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The tweets of the account that will be used to create your Twitter Ads must be public.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The status of the Twitter brand account must be normal with no penalty. Deactivated or suspended accounts will not be able to participate in Twitter Ads.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The brand account must have a history on Twitter. New accounts will be subject to review for a specific period before they can proceed to create advertising campaigns in Twitter Ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, to create a Twitter Ads account, the brand&#8217;s Twitter profile must comply with the <\/span><a href=\"https:\/\/help.twitter.com\/en\/rules-and-policies\/x-rules\"><span style=\"font-weight: 400;\">Twitter Rules and Policies<\/span><\/a><span style=\"font-weight: 400;\">. Now, since you know the basics; lets move on to the Formatting options that we can utilize for Twitter Ads!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"formats-to-advertise-in-twitter-ads-advertising\"><\/span><b>Formats to Advertise in Twitter Ads Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Promoted Text:<br \/>\n<\/b><span style=\"font-weight: 400;\">This is the usual format where an account\u2019s text copy, limited to 280 characters, is promoted by Twitter.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What\u2019s the best marketing tool you discovered in 2020?<\/p>\n<p>&mdash; HubSpot (@HubSpot) <a href=\"https:\/\/twitter.com\/HubSpot\/status\/1341066907072520192?ref_src=twsrc%5Etfw\">December 21, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><span class=\"ez-toc-section\" id=\"promoted-image\"><\/span><b>Promoted Image<\/b>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Along with a Tweet copy, this form of advertising format uses an image as well.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2589 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/image-promotion.png\" alt=\"twitter image promotion\" width=\"558\" height=\"424\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/image-promotion.png 558w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/image-promotion-300x228.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"promoted-gif\"><\/span><b>Promoted GIF:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It works just like Promoted Image. However, in place of an image, a GIF is used, which is quite trendy in the current era.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2569 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-promted-text.gif\" alt=\"twitter promoted text- twitter ad formats\" width=\"600\" height=\"601\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"promoted-polls\"><\/span><b>Promoted Polls<\/b>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the help of this format, you can engage your audience through polls on Twitter and get responses in real-time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2584\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-poll-gif.gif\" alt=\"twitter poll ads format gif\" width=\"890\" height=\"296\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"promoted-account\"><\/span><b>Promoted Account:<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Through this format, a brand can promote its own account with a caption, instead of making a copy.<br \/>\nCheck this well known brand Coke Zone, used promoted mode on twitter.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2581\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-promoted-account-612x400-1.jpg\" alt=\"Coke zone promoted mode of account on twitter\" width=\"612\" height=\"400\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-promoted-account-612x400-1.jpg 612w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-promoted-account-612x400-1-300x196.jpg 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-promoted-account-612x400-1-370x241.jpg 370w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"cards\"><\/span><b>Cards:<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This twitter card format category includes website card, app card, carousels, direct message card, conversation card, and tweet to unlock.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2676\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-website-card-visa.png\" alt=\"twitter card format example\" width=\"450\" height=\"430\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-website-card-visa.png 450w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-website-card-visa-300x287.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"brand\"><\/span><b>Brand<\/b>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It includes branded emojis, brand reminders, promoted moments, promoted trends, and promoted trend spotlight. Here is a perfect example related to well known brand <a href=\"https:\/\/twitter.com\/HubSpot?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">HubSpot<\/a>.<\/p>\n<h3><strong><img decoding=\"async\" class=\"aligncenter size-large wp-image-2579\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments-1024x645.png\" alt=\"Hubspot twitter marketing\" width=\"980\" height=\"617\" srcset=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments-1024x645.png 1024w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments-300x189.png 300w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments-768x484.png 768w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments-624x393.png 624w, https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/Hubspot-twitter-moments.png 1404w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/strong><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"videos\"><\/span><strong><br \/>\nVideos:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are sub-categories of formats under videos, including promoted videos, amplify pre-roll, amplify sponsorship, the first view and promoted live video\/periscope.<\/span><\/p>\n<p>https:\/\/twitter.com\/DGravityAgency\/status\/1334014434268745728?s=20<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><br \/>\n<strong><em>For More Information Related to Video Marketing You Can Visit.<\/em><\/strong><\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"e5Oy30mgZA\"><p><a href=\"https:\/\/www.digitalgravity.ae\/blog\/video-marketing-and-its-benefits\/\">Video Marketing and its benefits<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Video Marketing and its benefits&#8221; &#8212; Digital Gravity\" src=\"https:\/\/www.digitalgravity.ae\/blog\/video-marketing-and-its-benefits\/embed\/#?secret=KMIKnoELaQ#?secret=e5Oy30mgZA\" data-secret=\"e5Oy30mgZA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"better-practices\"><\/span><b>Better Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not wait for specific days to start promoting your brand. Always remember to stay connected and communicate with your audience on a regular basis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter is one of the most popular media to get information about an event or a popular fact. Use this fact wisely in your advertisements.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take advantage of visual resources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trust the power of videos. It offers a valuable and emotional connection. Create such videos that your users would want to share.<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Advertising on Twitter: Ad Formats\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AJ1UdgE1vYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\">Twitter for Business Explained Briefly on Advertising<\/p>\n<h2><span class=\"ez-toc-section\" id=\"helpful-tools-for-social-media-marketing\"><\/span><b>Helpful Tools for Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can also get help from a variety of tools available in the market for SMO (Social Media Optimization). Some of the popular ones include <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Sendible<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Awario<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Agorapulse<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Quuu Promote <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Commun.it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply for the purpose of management, you may check out<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Buffer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sprout Social <\/span><\/li>\n<li><span style=\"font-weight: 400;\">TweetDeck<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conclusively, Twitter\u00a0<\/span><span style=\"font-weight: 400;\">is one of the most used and famous social media platforms and <a href=\"https:\/\/business.x.com\/en\/advertising\/formats.html\">twitter offers the best advertising format<\/a>. It has been adopted by a number of businesses to increase their clientele. Although it is quite easy for well-established businesses to attract the audience through regular tweets, it is difficult for SMEs. Ads help a number of companies in targeting the relevant audience with attractive images, storylines and videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-2567 aligncenter\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/12\/twitter-gif.gif\" alt=\"twitter ads format blog gif\" width=\"500\" height=\"500\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Twitter\/X helps such companies in making it easy to create ads with a low budget requirement. Owners and marketers avail the facility of a wide range of formats to choose.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter\/X is a social network with more than 150 million active users\u00a0who spend\u00a0500 million tweets daily. It is considered better than the others in the race as its audience stands out for being receptive, influential and participative. Its users keep themselves up to date with the information that concerns them. They use this platform to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[154,153],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-twitter-advertising-agency","tag-twritter-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter&#039;s Business-Friendly Modern Ads Formats Guide - Digital Gravity<\/title>\n<meta name=\"description\" content=\"Twitter Ads is Twitter&#039;s platform available to advertisers to create and manage campaigns on the social network. 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