{"id":1929,"date":"2020-03-17T15:36:38","date_gmt":"2020-03-17T15:36:38","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=1929"},"modified":"2024-12-06T17:18:57","modified_gmt":"2024-12-06T13:18:57","slug":"important-seo-factors-for-higher-search-engine-ranking","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/","title":{"rendered":"Important SEO Factors for Higher Search Engine Ranking"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is a highly dynamic field with constantly updating algorithms changing the facets of the trade. This means that SEO experts need to be constantly on their toes to keep up with the latest developments. Now, if you are looking to attract traffic to your website, you need to be visible to your clients.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Websites optimized for search engines have a better chance to gain more traffic, increased leads and better sales.\u00a0<\/span><\/p>\n<p><b>But how to optimize your website for higher search engine ranking?<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Well, in this blog we have come up with the most important SEO components that will help you improve your search engine ranking, get a higher visibility, and improved sales for your online business.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#understanding-seo\" >Understanding SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#what-is-%e2%80%9cranking%e2%80%9d\" >What is \u201cRanking\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#how-does-google-search-work\" >How does Google search work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#working-of-google-search-rankings\" >Working of Google Search Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#the-on-page-vs-off-page-seo-paradigm\" >The On-Page Vs. Off-Page SEO Paradigm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#important-seo-factors-for-higher-google-ranking\" >Important SEO factors for higher Google ranking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#secure-and-easily-accessible-website\" >Secure and Easily Accessible website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#page-speed-web-and-mobile-pages\" >Page Speed (web and mobile pages)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#mobile-responsive\" >Mobile Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#optimized-content\" >Optimized Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#understanding-lsi-keywords\" >Understanding LSI Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#answer-boxes\" >Answer Boxes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#user-experience-instigated-by-rankbrain\" >User Experience instigated by RankBrain<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/important-seo-factors-for-higher-search-engine-ranking\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"understanding-seo\"><\/span><b>Understanding SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For most people, the working behind Google rankings remains a mystery. Therefore, before we move on to discuss the important SEO factors for Google rankings, let\u2019s have a brief look into the working of SEO for rankings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-%e2%80%9cranking%e2%80%9d\"><\/span><b>What is \u201cRanking\u201d?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO or search engine optimization refers to a complete suite of digital marketing techniques that are meant to improve the search engine ranking of your website.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rankings in SEO refers to the position of your content of the SERPs (Search engine ranking pages). Ranking at the top means that when a search query has been made by a user using a specific keyword, your website is ranked at the top of the search results (below only to the Google Ads, and featured snippets, we will be covering these things in later sections). For now, you should remember that your Google ranking refers to the organic position of your website against a specific search query.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Generally, if you are ranked in the top 3 positions, you are doing great. That\u2019s because over 50% of all the traffic is received by websites ranked at those top 3 positions.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Alternatively, if you get ranked on the first page, that\u2019s also a useful position and you can expect to get some traffic to your website. However, if you are not ranked on the first page, there is every reason to get worried, that\u2019s because over 95% of visitors never get past the first page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-does-google-search-work\"><\/span><b>How does Google search work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google officially aims to be a global platform to collect and make accessible World\u2019s information. This is to say; the Google search engine makes it easier for users to search for information from anywhere around the world. This is achieved by google in part by:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google\u2019s spider crawls the webpages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It indexes optimized pages into its directory and catalogs them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It ranks your web pages as per relevancy and optimization against users\u2019 made search queries<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Up until this point, website owners will have to rely on meta titles and meta descriptions to help get ranked in search engines and claim traffic to their websites.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"working-of-google-search-rankings\"><\/span><b>Working of Google Search Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Consider this scenario, a user is looking for<\/span> <a href=\"https:\/\/www.digitalgravity.ae\/services\/seo-dubai\/\"><span style=\"font-weight: 400;\">SEO services in Dubai<\/span><\/a><span style=\"font-weight: 400;\">. Now, to be able to have contact details of some of the high-performing SEO agencies in Dubai, the user will write some specific search queries in Google search bar like \u201cbest SEO agency in Dubai\u201d, \u201c<a href=\"https:\/\/www.digitalgravity.ae\/blog\/affordable-seo-services-small-medium-sized-businesses-startups\/\">Affordable SEO services in Dubai<\/a>\u2019 etc. these search queries are known as \u201cKeywords\u201d in SEO industry, which we will be looking in greater details in the following sections.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, it\u2019s not just the keywords that impact the ranking for websites, rather it\u2019s more about the quality and resources delivered by the content.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Some of the factors that influence the rankings over Google include:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The services\/purpose of the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevance, richness, the authority of the content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quantity\/freshness of the content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of high-quality backlinks referring to the website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website\u2019s credentials (reputation and trustworthiness)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">All of these factors contribute to the final rankings of websites against search queries and based on all of these factors, Google gives users the most complete and high-quality results. It means that the sites ranking highest on search results are the most relevant, and as we move down the relevance and reliability factor goes down.<\/span><\/p>\n<p style=\"text-align: left;\"><b><a href=\"https:\/\/www.digitalgravity.ae\/\">Digital Gravity<\/a> Tip:<\/b><span style=\"font-weight: 400;\"> No matter how precise and detailed SEO services are, no one can guarantee a top ranking on Google search results. That\u2019s because Google continuously updates is algorithms and no one (literally no one) except a bunch of core algorithm developers at Google, knows the real deal behind the algorithms.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-on-page-vs-off-page-seo-paradigm\"><\/span><b>The On-Page Vs. Off-Page SEO Paradigm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ok, if you have even the basic knowledge of SEO, you must have heard these two terms repeatedly; on-page and off-page SEO.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Do you know what each of these terms refers to?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Well, on-page SEO refers to the optimization components you need to get corrected on your websites like the content, design, navigation, sitemap, content, and others.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Alternatively, Off-page SEO refers to the optimization components that are required to be performed outside of your website, to increase the authority and reliability of your website. This includes publishing content over high-quality websites, backlinks and social signals.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You need to cover both types of SEO to achieve your desired ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"important-seo-factors-for-higher-google-ranking\"><\/span><b>Important SEO factors for higher Google ranking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Now that you know much about the basic working behind SEO and ranking over Google search engine, let\u2019s jump straight to our top factors to rank higher on Google.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"secure-and-easily-accessible-website\"><\/span><b>Secure and Easily Accessible website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To be able to achieve top Google ranking, you would need to start from very basics. This means that your very first requirement would be the right URL. To put it simply, you need to choose a URL that\u2019s easy to search and crawl for Google bots.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This is important because even before Google can crawl through the content and index your webpages, it needs to visit the site\u2019s URL and be able to understand the purpose of the page. Here\u2019s how you can help Google bots in their work<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get a well-coded website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create robots.txt file which instructs bots about where it should look for the website information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a XML sitemap, that includes all your websites\u2019 pages.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In other words, Google has to be able to visit the URL and look at the page content to start to understand what that page is about. To help the bots out, you\u2019ll need:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website created with\u00a0<\/span><span style=\"font-weight: 400;\">a well-coded website builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00a0<\/span><span style=\"font-weight: 400;\">robots.txt file<\/span><span style=\"font-weight: 400;\">\u00a0that tells Google where it can and can\u2019t look for your site information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A XML sitemap, which lists all your pages. If you\u2019re running a WordPress site, you can set up a XML sitemap via <\/span><span style=\"font-weight: 400;\">Yoast SEO<\/span><span style=\"font-weight: 400;\">. If not, then you can use an\u00a0<\/span><span style=\"font-weight: 400;\">online sitemap generator<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get your website the SSL certificate. While HTTPS isn\u2019t the most pressing requirement that influence page indexing, it nonetheless it\u2019s great for users and Google loves it, so it should be included<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"page-speed-web-and-mobile-pages\"><\/span><b>Page Speed (web and mobile pages)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google has been advocating in favour of fast loading pages for quite some time now, and understandably it\u2019s one of the important factors to rank higher. The ultimate aim of Google is to offer users exceptional user experience and fast-loading pages are prime requirements for that. A webpage that takes any longer than 5 seconds is doomed because users will switch to another website.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thereby, it\u2019s important to keep your website\u2019s loading speed within 1-2 seconds, for web and mobile both. You can use a <\/span><span style=\"font-weight: 400;\">mobile testing tool<\/span><span style=\"font-weight: 400;\">\u00a0by Google to test the performance of your website for loading speed.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"mobile-responsive\"><\/span><b>Mobile Responsive<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another important factor that contributes to the ranking over Google search query is mobile responsiveness. This is again something that Google has been advocating for quite some time. Today, the number of mobile searches has surpassed desktop searches, which simply point outs the importance of having a mobile responsive website.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Now that Google has already rolled-out its Mobile-First Indexing update, which puts a responsive website rank higher for search results means if you don\u2019t have a responsive website, you are doomed already. <\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"optimized-content\"><\/span><b>Optimized Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ok, in the beginning, we have already talked much about the importance of content for SEO ranking and now we will be looking even in more detail about the influence of content for achieving higher ranks over Google search results.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Honestly, content is the only SEO component that has retained (in fact increased) its importance for higher ranking. That\u2019s because content forms the very foundation of search results (remember when we said above that Google crawls through the website content for indexing the pages).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Now, when we talk about optimized content, we are talking about content that\u2019s rich, relevant and has high-quality keywords used strategically in between. As said before, \u201ckeywords\u201d refers to the search queries made by the users, against which Google ranks the websites. So, when you are writing content for your Dubai based SEO agency, the content should strategically place variations of \u201cSEO services in Dubai\u201d to get better chances of higher rankings.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another important content factor to consider is the originality of the content. Remember, plagiarism is a punishable offense for Google rankings. Google algorithms love to consume fresh and plagiarism free content, and if you are found guilty of plagiarizing the content from another source without explicitly mentioning the source, your website can be blacklisted or dropped far below in search results. Also, having too much duplicate content on your website is a negative factor for ranking. Ideally, you should try to offer fresh, original content on each page, however, if there\u2019s a duplication, it\u2019s best to inform Google about the page that you want to rank as an authority. This can be achieved by using \u201cCanonical URLs\u201d.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"understanding-lsi-keywords\"><\/span><b>Understanding LSI Keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Latent semantic indexing (LSI) refers to the complementary\/supplementary words that support the main keywords. LSI keywords are a great way to improve your ranking against users\u2019 search queries. In fact, the correct use of LSI actually results in faster ranking at top of search engine results, as well as, better conversion rates.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"answer-boxes\"><\/span><b>Answer Boxes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0Another important content consideration for SEO ranking factors is the answer boxes, which are increasingly getting popular amongst users. Google Answer Boxes are meant to give users instant and precise answers to their queries.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can optimize your website by creating optimized content for these answer boxes. This can be achieved by:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giving answers to the questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating interesting questions as headings in your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping answers precise, and relevant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including targeted keywords in the answers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including lists or tables<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"user-experience-instigated-by-rankbrain\"><\/span><b>User Experience instigated by RankBrain<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google has integrated Artificial Intelligence in its algorithms for quite some time now, to be able to produce even better results for users. The specific update is known as RankBrain and it includes various signals that influence a website\u2019s ranking against search queries including:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><strong>Clickthrough rate<\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0\u2013 it refers to the number of people who actually click your website as it is ranked against a search query<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bounce rate<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: It refers to the number of people who bounce back after visiting your site (it gives the impression that they don\u2019t find relevant material on your website)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Dwell time<\/b><span style=\"font-weight: 400;\">\u00a0\u2013 The time spent by users browsing through web pages.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">if people are leaving your website as quickly as they land, they probably aren\u2019t finding the relevant material they are looking for, which is a bad sign and may negatively impact your ranking.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Alternatively, if people landing on your website and stick around browsing through multiple pages, it shows that they are interested in the content and positively impact your ranking.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So, next time around when you are writing meta-tiles or meta-description for your web page, make sure you write them carefully and relevant to the content of the webpage.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Search Engine Optimization is a multi-faceted technique and to be able to master the technique, you need to understand the working of each of its components. When you are looking for a higher Google ranking, you need to start from the basics and build your way up the ranking.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Remember, ranking at the highest position takes time and no secret can get you top ranking in any defined period. Thereby, your best route to achieve the Top-Ranking glory is to not get overwhelmed by trying to implement everything simultaneously, rather keep doing your basics correct, implement best practices and be consistent in your approach.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is a highly dynamic field with constantly updating algorithms changing the facets of the trade. This means that SEO experts need to be constantly on their toes to keep up with the latest developments. Now, if you are looking to attract traffic to your website, you need to be visible to [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[15,133],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-seo","tag-seo-for-beginners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Important SEO Factors for Higher Search Engine Ranking<\/title>\n<meta name=\"description\" content=\"How do you rank your website? While there are lot of changes that are running in the Google algorithm. 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