{"id":1714,"date":"2020-01-21T07:54:08","date_gmt":"2020-01-21T07:54:08","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=1714"},"modified":"2024-12-06T17:39:55","modified_gmt":"2024-12-06T13:39:55","slug":"setup-tag-manager-ads-conversion","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/setup-tag-manager-ads-conversion\/","title":{"rendered":"How to Setup Google Tag Manager and Google Ads Conversion Tracking"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/setup-tag-manager-ads-conversion\/#how-to-create-a-google-tag-manager-account\" >How to Create a Google Tag Manager Account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/setup-tag-manager-ads-conversion\/#how-to-setup-conversion-tracking-in-google-adwords\" >How to Setup Conversion Tracking in Google Adwords.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/setup-tag-manager-ads-conversion\/#how-to-implement-conversion-tracking-into-google-tag-manager\" >How to Implement Conversion Tracking into Google Tag Manager?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"how-to-create-a-google-tag-manager-account\"><\/span>How to Create a Google Tag Manager Account?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">To create an account in the Google Tag Manager, you need to click on the Sign In tab on top right of the page. Simply click on \u201cGoogle Tag Manager\u201d from the dropdown menu, add a new account from \u201cAdmin\u201d, assign a name and click on \u201cContinue\u201d, In our Case, we Set the account name as &#8220;Digital Gravity&#8221; you can set yours. Assign a title to the container and path where you wish to use it. The case here is for website so you would click on \u2018web\u2019 and then hit the \u2018Create\u2019 tab.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1718\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/Google-Tag-Manager-Account-Creation-1024x577.png\" alt=\"Google Tag Manager Account Creation\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">On accepting the terms of agreement, you\u2019ll receive the Google Tag Manager Code including the header and body part. Copy and paste the Google Tag Manager Code into your website, click \u201cOK\u201d to create the account. Refer to the screenshot for clarity on the process.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1719\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-tag-manager-account-code-1024x469.png\" alt=\"Google tag manager account code\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"how-to-setup-conversion-tracking-in-google-adwords\"><\/span>How to Setup Conversion Tracking in Google Adwords.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Sign in to your Google Ads account.<br \/>Click the tools icon and under &#8220;Measurement,&#8221; click Conversions.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1722\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-ads-conversion-navigation-1-1024x432.png\" alt=\"Google Ads conversion Navigation\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Click on the plus &#8220;+&#8221; sign, select the type of conversions you want to track. We have website, mobile apps, phone calls and Import (for conversions from another system using Google Analytics)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1723\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-ads-new-conversion-action-1024x437.png\" alt=\"google ads new conversion action\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Select &#8220;Website&#8221; and action that you would like to track from the &#8220;Category&#8221;. Enter name of the conversion in the &#8220;Conversion Name&#8221; that has to be of 100 characters in length.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1725\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-ads-conversion-name-section-1024x508.png\" alt=\"Google ads conversion name section\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">In the \u201cValue\u201d area, select how to track the value of each conversion. There&#8217;re three options namely;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: left;\">\r\n<li>Use the same value for each conversion<\/li>\r\n<li>Use different values for each conversion<\/li>\r\n<li>Don&#8217;t use a value for this conversion action (not recommended)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">In our case, we will go for &#8220;<strong>Use the same value for each conversion<\/strong>&#8220;. Enter the amount each conversion is worth to your business.<br \/>In \u201cCount,\u201d select how many conversions to count per click or interaction.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: left;\">\r\n<li>Every &#8211; Recommended for purchases because every purchase is valuable.<\/li>\r\n<li>One &#8211; Recommended for leads, sign-ups and other conversions because only the first interaction is valuable.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">We will go for \u201cOne\u201d because the setting is best for website, when only one conversion per ad click adds value for your business.<br \/>Click &#8220;Create and continue&#8221; to set up your tag.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1734\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/select-values-in-google-tag-manager-and-click-continue.gif\" alt=\"select values in google tag manager and click continue\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"how-to-implement-conversion-tracking-into-google-tag-manager\"><\/span>How to Implement Conversion Tracking into Google Tag Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">In Tag Manager, start a new Google Ads tag in the Tag Manager.<br \/>Select New and enter the title of the tag in the top-left area right besides the &#8220;Untitled Tag&#8221;<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Click on the pencil icon at the rightmost of Tag Configuration to select the tag type you want to set up. In our case, we will select Google Ads Conversion Tracking.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1735\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/Select-Google-Ads-Conversion-Tag-1.gif\" alt=\"select google ads conversion tag\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Fill up the fields with relevant details such as &#8220;Conversion ID&#8221;, &#8220;Conversion Label&#8221; &amp; &#8220;Conversion Value&#8221;.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1727\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-ads-tag-values-in-tag-manager-1024x469.png\" alt=\"Google ads tag values in tag manager\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">In the &#8220;Triggering&#8221; area, you need to select the trigger against the selected tag from the dropdown list which appears on clicking the pencil icon just like in the &#8220;Tag Configuration&#8221;.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1736\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/select-page-view-in-google-tag-manager-3.gif\" alt=\"Select page view in google tag manager\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Also, in the &#8220;Triggering&#8221; area, you will need to select a page type. In this particular case, we will select Page View from the list. Place a check on the option where you wish the trigger to fire; like Some Page Views in the current scenario.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Refer to the fields right below which activates the trigger when an event is fired. For instance, select Page URL that contains &#8220;thank you&#8221;, which means each time a purchase process has been completed, the tag will fire.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1732\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/fill-all-values-in-tag-manager-trigger-section-1024x469.png\" alt=\"fill all values in tag manager trigger section\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Click on the &#8220;Save&#8221; tab, go to the main window and hit the &#8220;Preview&#8221; to track proper implementation of the tag.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1733 alignleft\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2020\/01\/google-tag-manager-preview-mode-1024x294.png\" alt=\"google tag manager preview mode\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>How to Create a Google Tag Manager Account? To create an account in the Google Tag Manager, you need to click on the Sign In tab on top right of the page. Simply click on \u201cGoogle Tag Manager\u201d from the dropdown menu, add a new account from \u201cAdmin\u201d, assign a name and click on \u201cContinue\u201d, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[130,105,129],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-conversion-tracking","tag-google-ads","tag-google-tag-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Setup Google Tag Manager and Google ads Conversion Tracking<\/title>\n<meta name=\"description\" content=\"Here&#039;s How you can setup google tag manager for better adwords conversion tracking. Google Tag Manager (GTM) is a easy way to track user action on your web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/setup-tag-manager-ads-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Setup Google Tag Manager and Google ads Conversion Tracking\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s How you can setup google tag manager for better adwords conversion tracking. 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