{"id":1373,"date":"2019-12-05T08:16:42","date_gmt":"2019-12-05T08:16:42","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=1373"},"modified":"2024-12-06T17:40:59","modified_gmt":"2024-12-06T13:40:59","slug":"how-to-do-ab-testing","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/","title":{"rendered":"A\/B Testing: How to do it Right for Corporate Decisions?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Marketers create landing pages, call-to-action buttons and write emails based on the intuition of what would result in high clicks and conversions. This approach, however, can be detrimental for businesses as basing decisions on mere hunches is totally unwise. Rather than assumptions, perform A\/B Testing also known as a split test which helps you understand different audience behavior.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">No one size fits all which is true for the digital industry as well in a way that what\u2019s profitable to one company can be a complete failure for another. All that said, A\/B testing is also complicated and even a little bit of carelessness or incorrect statistics can backfire your entire strategy. Read on to know about doing it right to make well-informed decisions.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#getting-started\" >Getting Started<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#the-user-experience-test\" >The User-Experience Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#the-design-test\" >The Design Test<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#advantages-of-ab-testing\" >Advantages of A\/B Testing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#amplify-web-traffic\" >Amplify Web Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#high-conversions\" >High Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#minimized-bounce-rate\" >Minimized Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#ab-test-during-the-phase\" >A\/B Test: During the Phase<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#simultaneous-variations-test\" >Simultaneous Variations Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/#give-time-for-data-production\" >Give Time for Data Production<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"getting-started\"><\/span><strong>Getting Started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To perform A\/B test, two different versions of a content file are created however, with a single variable change. The two pieces are then shared with the likewise audience to analyze which performed better over a particular time period. Make sure that the duration is long enough to conclude the results accurately. The test let digital marketers and analysts observe the performance of content which further leads to the development of a strategy for increasing the website\u2019s conversion rate. Let\u2019s have a look at a few examples for clarification:<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"the-user-experience-test\"><\/span><strong>The User-Experience Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In-case you wish to see the performance of a specific CTA button by shifting it to the header section of a homepage rather than keeping it in the sidebar or footer. An alternative webpage is also created keeping almost everything intact other than the CTA which is placed either in the sidebar or footer. The clickthrough or conversion rate is then observed by sharing the webpage with the same audience, mostly internal team or a selected external group.<\/span><\/p>\n<p style=\"text-align: left;\"><strong>Read Also: <a href=\"https:\/\/www.digitalgravity.ae\/blog\/8-reasons-for-uneven-facebook-ads-google-analytics-data\/\">Why Facebook Ads and Google Analytics are Unmatched?<\/a><\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"the-design-test\"><\/span><strong>The Design Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To find out the impact on the CTA button by altering its color, another is created with a different shade which is then shared with the target audience.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"advantages-of-ab-testing\"><\/span><strong>Advantages of A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Digital marketing and creative experts benefit most from A\/B testing, depending on what\u2019s being verified. Above all, they\u2019re valuable to conclude a result and take an informed decision, minimize risk and forms a base to further develop a corporate strategy. Here\u2019re some of the common reasons to perform the test:<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"amplify-web-traffic\"><\/span><strong>Amplify Web Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Different webpage titles and\/or blog posts are tested to observe the possible variation of users who actually clicked on the hyperlink and converted. The end result is a probable increase in website traffic.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"high-conversions\"><\/span><strong>High Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Experimenting with different locations, anchor text, and color of the CTA, for instance, to see the number of clicks for a <a href=\"https:\/\/www.digitalgravity.ae\/services\/landing-page-design-dubai\/\">landing page<\/a> helps in higher conversions. Eventually, you\u2019ll know the total users who fill out the website form, submit their contact info and convert into a lead.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"minimized-bounce-rate\"><\/span><strong>Minimized Bounce Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Just in-case a particular website is experiencing fewer visits and increase in bounce rate quickly after users\u2019 land on the page, A\/B testing variation of blogpost introductions, fonts, featured images, and other content can help digital experts identify the problem for improvement.<\/span><\/p>\n<p style=\"text-align: left;\"><strong>Related: <a href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/\">Google Adwords Guide for Beginners\u00a0<\/a><\/strong><\/p>\n<h4 style=\"text-align: left;\"><strong>Less Cart Abandonment<\/strong><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A survey of global eCommerce businesses concluded that more or less 40-75 percent of customers leave the website after adding items in the shopping cart, which is termed as \u201cshopping cart abandonment\u201d. In this situation, testing different product images, design of the check-out page and even the page where shipment costs are displayed can help in lowering the abandonment rate.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"ab-test-during-the-phase\"><\/span><strong>A\/B Test: During the Phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"simultaneous-variations-test\"><\/span><strong>Simultaneous Variations Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Time duration is most significant when considering the results of the marketing campaigns that can be anywhere from a day to a week, a month and even a year. If running version A for one month and then B a month later, how can you actually know about the performance change?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When performing the A\/B test, you would be running two variations altogether else the results can be inconclusive or confusing. The only exception here is testing time, let\u2019s say to identify the optimal time for shooting emails.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"give-time-for-data-production\"><\/span><strong>Give Time for Data Production<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Make sure the test runs long enough to produce desired results, obtain a substantial sample on which you can actually base your decision. This \u2018time\u2019 can be anything between hours, days and even weeks unless you\u2019ve acceptable statistics to measure traffic.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you\u2019re an active <a href=\"https:\/\/www.digitalgravity.ae\/services\/digital-marketing-agency\/\">digital agency<\/a>, A\/B testing has many benefits when basing decisions. Just don\u2019t forget asking for feedback from actual users and take a viable action.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers create landing pages, call-to-action buttons and write emails based on the intuition of what would result in high clicks and conversions. This approach, however, can be detrimental for businesses as basing decisions on mere hunches is totally unwise. Rather than assumptions, perform A\/B Testing also known as a split test which helps you understand [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,70],"tags":[102,103],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux","category-web","tag-a-b-testing","tag-how-to"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B Testing: How to do it Right for Corporate Decisions? - Digital Gravity<\/title>\n<meta name=\"description\" content=\"A\/B Testing also known as a split test which helps you understand different audience behavior.\u00a0To perform A\/B test read this tutorial carefully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravity.ae\/blog\/how-to-do-ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing: How to do it Right for Corporate Decisions? 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