{"id":1262,"date":"2019-11-19T12:29:19","date_gmt":"2019-11-19T12:29:19","guid":{"rendered":"https:\/\/dguaenew.demoz.agency\/blog\/\/?p=1262"},"modified":"2024-12-06T17:41:38","modified_gmt":"2024-12-06T13:41:38","slug":"google-adwords-a-detailed-guide-for-beginners-pro","status":"publish","type":"post","link":"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/","title":{"rendered":"Google AdWords: A Detailed Guide for Beginners &amp; Pros"},"content":{"rendered":"<p style=\"text-align: left;\">The launch of <i><span style=\"font-weight: 400;\">Goog<\/span><\/i><i><span style=\"font-weight: 400;\">le Ads <\/span><\/i><span style=\"font-weight: 400;\">happened two years post coming of the biggest search engine giant in the world, none other than <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">itself. Although the advertising platform was introduced back in October 2000, rebranding and tweaks that happened in 2018 revised the name to <\/span><i><span style=\"font-weight: 400;\">Google Ads<\/span><\/i><span style=\"font-weight: 400;\">. The guide here will let you explore about the <\/span><i><span style=\"font-weight: 400;\">Google Ads<\/span><\/i><span style=\"font-weight: 400;\">, what and how to advertise and all the useful features to optimize your campaign for achieving the best results once the ads have been rolled out.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #555555;color:#555555\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #555555;color:#555555\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#compelling-reasons-to-advertise-on-google\" >Compelling Reasons to Advertise on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#google-account-organizationstructure\" >Google Account Organization\/Structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#ad-extensions\" >Ad Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#performance-planner\" >Performance Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#how-to-bid-on-branded-search-terms\" >How to Bid on Branded Search Terms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#setting-up-conversion-tracking\" >Setting Up Conversion Tracking:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#google-ads\" >Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.digitalgravity.ae\/blog\/google-adwords-a-detailed-guide-for-beginners-pro\/#google-analytics\" >Google Analytics<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"compelling-reasons-to-advertise-on-google\"><\/span><strong>Compelling Reasons to Advertise on Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With approximately 3.5 billion search queries per day and rising, <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">has become one of the world\u2019s leading search engine. And with <\/span><i><span style=\"font-weight: 400;\">Google Ads <\/span><\/i><span style=\"font-weight: 400;\">platform been out for almost 20 years, it holds a higher ground in the area of paid advertising. When a user performs a search query, it\u2019s answered with a combination of paid advertisements and organic results.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another good reason from <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">itself is profit advertisers make which is for every $1 spend on <\/span><i><span style=\"font-weight: 400;\">Google Ads<\/span><\/i><span style=\"font-weight: 400;\">, earning is around $8 and rising. With hundreds to thousands of competitors on the digital front now using <\/span><i><span style=\"font-weight: 400;\">Google Ads <\/span><\/i><span style=\"font-weight: 400;\">to win the game, you need to do the same but more creatively and strategically.<\/span><\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1507\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/11\/adwords-account-structure-2.jpg\" alt=\"ppc account structure\" width=\"901\" height=\"574\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-account-organizationstructure\"><\/span><strong>Google Account Organization\/Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Before you begin creating more ads, it\u2019s better to understand <\/span><i><span style=\"font-weight: 400;\">Google Ads <\/span><\/i><span style=\"font-weight: 400;\">three-layer design. Collaboration between these layers would surely help you organize the ads, keywords and ad groups in a more strategic manner for more effective campaigns, set for the appropriate demographics. That said, <\/span><strong><i>Google Ads <\/i><\/strong><span style=\"font-weight: 400;\">is organized into three layers that are:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><b><b>Account: <span style=\"font-weight: 400;\">Which is associated with a unique email address, password and billing details. I would suggest Automated Billing works very well..<\/span><\/b><\/b><\/li>\n<li><b>Campaigns: <span style=\"font-weight: 400;\">Each campaign has its unique budget and setting which determines placement and appearance of the ads<\/span><\/b><\/li>\n<li><strong>Ad groups<\/strong>: <span style=\"font-weight: 400;\">Ad can be of two types Search Ad &amp; Display Ad. Each ad group contains a specific set of similar keywords and ads<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For the video ad campaigns, ad group includes ads with common bids and targeting criteria. It must be noted that ad group may have video clipping but only of the same format. <\/span><i><span style=\"font-weight: 400;\">TrueView <\/span><\/i><span style=\"font-weight: 400;\">in-stream and <\/span><i><span style=\"font-weight: 400;\">in-display <\/span><\/i><span style=\"font-weight: 400;\">video ads need two separate ad groups to run.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"ad-extensions\"><\/span><strong>Ad Extensions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">ad extensions are free and give users all the value-added information which makes your ad more interactive. The extensions would be any one of the five as defined below:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><b><b>Sitelink extensions<span style=\"font-weight: 400;\">: Simply extends the ad, get you notified, helps you stand out and provide additional web links to your website which further encourages users to click.<\/span><\/b><\/b><\/li>\n<li><b>Call extensions: <span style=\"font-weight: 400;\">Let you incorporate phone number in the ad, providing users a means to get in touch with you instantly.<\/span><\/b><\/li>\n<li><strong>Location extensions<\/strong>: <span style=\"font-weight: 400;\">Both geographic location <\/span><i><span style=\"font-weight: 400;\">(physical address) <\/span><\/i><span style=\"font-weight: 400;\">and phone number is included in the ad allowing users to find you on the map.<\/span><\/li>\n<li><strong>Offer extensions<\/strong>: <span style=\"font-weight: 400;\">Much preferred for businesses promoting something to entice users in clicking and buying as compared to the competitors.<\/span><\/li>\n<li><b>App extensions: <\/b>Simply provide a link to download the application, targeted for mobile users which reduces the hassle of performing a fresh search in the app store.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-1264 size-full\" src=\"https:\/\/digitalgravityprod.s3.ap-southeast-1.amazonaws.com\/uploads\/2019\/11\/perfomance-planner.jpg\" alt=\"adwords account structure examples\" width=\"1115\" height=\"259\" \/><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"performance-planner\"><\/span><strong>Performance Planner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Through the <\/span><i><span style=\"font-weight: 400;\">Performance Planner<\/span><\/i><span style=\"font-weight: 400;\">, advertisers can change the bids and budget in optimizing a particular metric across the ad campaigns. A few benefits of performance planner are:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><b>The Summary Graph:<span style=\"font-weight: 400;\"> All the real-time results against an ad campaign can be tracked through the summary graph, displaying every information in a clean, clear and dynamic manner.<\/span><\/b><\/li>\n<li><b>The Metric Comparison Table: <span style=\"font-weight: 400;\">The key and target metric alongside the spend are sectioned against <\/span><i><span style=\"font-weight: 400;\">\u201cplanned\u201d <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">\u201cexisting\u201d <\/span><\/i><span style=\"font-weight: 400;\">for each of the campaign. This is a high-level view from which seen the true growth potential in the campaigns.<\/span><\/b><\/li>\n<li><strong>The Comparison Tab<\/strong>: <span style=\"font-weight: 400;\">This particular feature lets advertisers see the planned projections compared to the existing setting and past performance in a chart format. All the data is visually appealing, simple and insightful.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Once the ad campaigns have been set up and tracking enabled, it\u2019s time for bidding to start. Do remember that your ranking in <\/span><i><span style=\"font-weight: 400;\">Google Ads <\/span><\/i><span style=\"font-weight: 400;\">depend on how you bid which is defined by the budget and goals. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bidding strategies that you should be aware of for the paid campaigns are:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><b><b>Automated Bidding: <span style=\"font-weight: 400;\">Here, <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">is in the driver\u2019s seat allowing the platform to manage the bid against that of the competitors. However, you can set a maximum budget where <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">would do the homework in providing the best range and greater chance at winning the bid.<\/span><\/b><\/b><\/li>\n<li><b>Manual Bidding: <span style=\"font-weight: 400;\">You get to set the bid amounts based on the ad groups and keywords while letting you reduce spending on ads that are already performing poor.<\/span><\/b><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"how-to-bid-on-branded-search-terms\"><\/span><b>How to Bid on Branded Search Terms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Branded terms are associated to your company and\/or unique products. At one point, bidding on brands to yield organic results is considered a waste of money. On the flip side, it gives you authority on the search results pages while helps in converting prospects. The third aspect is that if you won\u2019t bid on the branded terms, your competitors might do so and take the winning lead.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b><i>Manual CPC<\/i><\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The <strong>Manual Bidding <\/strong>method allows you to set the maximum <\/span><i><span style=\"font-weight: 400;\">cost per click (CPC) <\/span><\/i><span style=\"font-weight: 400;\">for your ads on your own thereby giving you control over the maximum cost for each click on the ads.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b><i>Automatic CPC<\/i><\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This particular bidding strategy allow <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">to adjust the bids automatically which helps in giving the ads more clicks within your daily budget for that specific campaign. It\u2019s quite convenient and preferred when budget needs to be reduced drastically without losing impressions all too quickly.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b><i>Enhanced CPC<\/i><\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here, <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">has the freedom to increase or decrease the bids automatically by 30% using historical conversion data and algorithms to predict the most convertible searches.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b><i>Target ROAS<\/i><\/b><\/h4>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">manage the bids to average out cost per conversion goals based on history of the conversion volumes and <\/span><i><span style=\"font-weight: 400;\">Google Ads <\/span><\/i><span style=\"font-weight: 400;\">account. The ROAS<\/span><i>\u00a0<\/i><span style=\"font-weight: 400;\">bidding requires at least 15 conversions in 30 days to activate. On successfully meeting the criteria, ROAS bidding can be held back only by the possible budget caps.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b><i>Cost Per Thousand Impression (CPM)<\/i><\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">CPM <\/span><\/i><span style=\"font-weight: 400;\">bidding model lets you define the target bids accumulating after a thousand impressions; available only for the <\/span><i><span style=\"font-weight: 400;\">Display Network<\/span><\/i><span style=\"font-weight: 400;\"> campaigns such as <\/span><i><span style=\"font-weight: 400;\">remarketing<\/span><\/i><span style=\"font-weight: 400;\">. Although the CPM wouldn\u2019t charge you for the clicks, it\u2019ll for ad impressions.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"setting-up-conversion-tracking\"><\/span><strong>Setting Up Conversion Tracking:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"google-ads\"><\/span><b>Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To set up conversion tracking requires generating a fraction of HTML code in the Google Ads which is pasted into the page of the website that customers visit immediately after being converted. All you need to do is:<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li><span style=\"font-weight: 400;\">Go to the conversions section of Google Ads account, click the <\/span><b>\u201c+\u201d<\/b><span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Select an action.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enter all the relevant information about the specific conversion.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversion window is next. This when someone interacts with your ad on completing a conversion. You\u2019re\u00a0 able to select whatever best fits your business; best practice is 30 days<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tag setup is next and can be tricky, as there are three different options to choose from:<\/span>\n<ol style=\"text-align: left;\">\n<li><span style=\"font-weight: 400;\">Self-install the tag with the code giving you the global site tag that\u2019ll be displayed put on the entire site.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create conversion snippet and place the code on every page of your website<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Yet another way to setup conversion tracking is through the <\/span><i><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/i><span style=\"font-weight: 400;\"> which sits on your website and can house multiple other tags.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: left;\"><b><i>Webpage:<\/i><\/b> <span style=\"font-weight: 400;\">If customers need to complete an action on our webpage to proceed<\/span><\/p>\n<p style=\"text-align: left;\"><b><i>Call on-site:<\/i><\/b> <span style=\"font-weight: 400;\">If you wish the customers to call you via phone number<\/span><\/p>\n<p style=\"text-align: left;\"><b><i>App Download:<\/i><\/b> <span style=\"font-weight: 400;\">If you want the user to download your application<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"google-analytics\"><\/span><b>Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In the <\/span><i><span style=\"font-weight: 400;\">Analytics<\/span><\/i><span style=\"font-weight: 400;\">, begin by clicking on the <\/span><i><span style=\"font-weight: 400;\">Admin <\/span><\/i><span style=\"font-weight: 400;\">tab in the sidebar then:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select <\/span><i><span style=\"font-weight: 400;\">Goals <\/span><\/i><span style=\"font-weight: 400;\">in the <\/span><i><span style=\"font-weight: 400;\">Admin Dashboard<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click <\/span><i><span style=\"font-weight: 400;\">New Goal<\/span><\/i><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">From the options that appear in front of you, perform the following:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select <\/span><i><span style=\"font-weight: 400;\">Template<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the goal name, make it descriptive for ease of understanding when viewing the reports later. <\/span><i><span style=\"font-weight: 400;\">Goal Slot ID <\/span><\/i><span style=\"font-weight: 400;\">indicates number of a particular goal from the total 20 that can be assigned at a time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pick <\/span><i><span style=\"font-weight: 400;\">Destination <\/span><\/i><span style=\"font-weight: 400;\">as the goal type<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Next steps are:<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter page URL for the fresh leads to land on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the verify link to test the goal your conversion setting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on <\/span><i><span style=\"font-weight: 400;\">Create Goal <\/span><\/i><span style=\"font-weight: 400;\">button to begin tracking<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to a Senior Digital Marketing Specialist <strong>\u201cGrill Brogan\u201d<\/strong><\/span><span style=\"font-weight: 400;\"><strong>,<\/strong> the above suggestions and procedures are sure to make you a pro at <\/span><i><span style=\"font-weight: 400;\">Google AdWords<\/span><\/i><span style=\"font-weight: 400;\">. Learn more from our <a href=\"https:\/\/www.digitalgravity.ae\/services\/pay-per-click-dubai\/\"><strong>PPC experts<\/strong><\/a> on how to <strong><a href=\"https:\/\/www.digitalgravity.ae\/blog\/how-would-you-win-clients-for-a-design-agency\/\">win clients for your web agency<\/a>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch of Google Ads happened two years post coming of the biggest search engine giant in the world, none other than Google itself. Although the advertising platform was introduced back in October 2000, rebranding and tweaks that happened in 2018 revised the name to Google Ads. The guide here will let you explore about [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[80,81,16,88,89],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-adwords","tag-adwordsbeginnerguide","tag-ppc","tag-web-design-dubai","tag-web-designing-company-dubai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords: A Detailed Guide for Beginners &amp; Pros - Digital Gravity | UAE Digital Marketing &amp; Web Design Insights<\/title>\n<meta name=\"description\" content=\"I&#039;m about to show you the Secrets of Google Adwords and a complete guide for beginners to pro. 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